The two new platforms are called Roku Connect and the Roku Entertainment Assistant.

There are a lot of different smart TV platforms to choose from these days, but if you want access to the most content possible and don't want to be stuck between middle school feuds, Roku is the way to go. Roku's been releasing media streaming boxes since as early as 2008, and ten years later in 2018, the company has announced its two latest projects – Roku Connect and the Roku Entertainment Assistant.

Roku Connect

Starting with Roku Connect, this is a new platform the company is launching for smart speakers. There have been rumors of Roku diving into the smart speaker space for a few months now, and this is how it'll be going about it. However, the approach is a bit different from what we've seen from the likes of Google and Amazon.

Rather than creating its own smart speakers, Roku will license out its tech and the Roku Connect platform to third-party OEMs (not unlike what it does with Roku TVs). Roku Connect will be able to power single speakers like we've seen with Echo and Google Home products, as well as sound bars, surround-sound systems, and multi-room audio solutions. Roku Connect speakers can connect to each other wirelessly, and TCL will be launching the first Roku Connect-powered device at CES 2018.

We aren't sure exactly what to expect from this gadget just yet, but it'll likely just be the first of many that we see throughout the year.

Roku Entertainment Assistant

Powering these Roku Connect speakers is the Roku Entertainment Assistant. This is similar to Alexa and Google Assistant seeing as how it's a virtual assistant, but that's where the similarities end. You'll talk to The Roku Entertainment Assistant by saying "Hey, Roku", and then the command that you want.

You'll be able to use the Roku Entertainment System for playing music on your Roku Connect speakers, controlling media playback on your Roku TV/streaming box, turning off your television, and more. Roku wants its Assistant to be focused for only entertainment purposes, meaning that you won't be talking to it about the weather, traffic conditions, etc.

Roku plans on launching the Roku Entertainment Assistant to its TVs and streaming boxes by Fall of this year, and the idea is that it'll be used alongside other smart assistants – not as a replacement for them.

Android TV vs. Roku: Which smart TV platform is right for you?