HMD Global, the company responsible for the return of Nokia and BlackBerry phones, recently acquired a trademark that used to be synonymous with the best smartphone camera experiences around — PureView.
First spotted by Nokiamob, the PureView trademark was officially transferred from Microsoft to HMD Global on August 23, 2018. If you visit HMD's page for the European Union's Intelectual Property Office, the PureView brand is sitting there front and center.
Nokia first introduced the world to the PureView brand back in 2013 with the Nokia 808 PureView. Following that, we saw Nokia attach its PureView branding to a number of Windows Phones such as the Lumia 1520, 1020, and 920.
Cameras on Nokia's Android phones have been good, yet nothing to write home about. It's possible the company is getting ready to double-down on its mobile photography game now that it holds the PureView name, but then again, it could just have gotten the trademark for the sake of owning it and nothing more.