I remember when the Moto G first arrived; I loved the idea of a simple and clean Android experience inside a phone that was cheap, so I quickly ordered a bright green one. I was pretty happy with it, to be honest — the specs were mediocre and sometimes it showed, but overall it was easily the best value in Android at the time. A lot has changed since the old days, but one thing hasn't: Motorola still makes some of the best cheap phones.
Too bad MotoMaker will never come back.
In fact, Motorola makes a lot of phones, but the company doesn't get a lot of attention — at least, the good kind of attention. Part of the reason why is how weirdly different Motorola is from other successful phone makers. Samsung has its Galaxy line. LG has its G and V lines. Sony has the Xperia line. Yet Motorola has a jumble of different models that aren't that different and exist with no cohesion. Is the Moto G Power the best Motorola phone, or is the Moto Edge+? The answer depends on who you ask.
But a quick announcement during Qualcomm's annual developer summit — that's where the Snapdragon 888 announcement happened — from Motorola caught most people off guard. The company told us it was going to put the Snapdragon 888, easily the most powerful Snapdragon chip to ever walk the earth — inside the 10th anniversary Moto G. That's a pretty big deal and I think it means Motorola is going to shift a few things around. A change for the better, if you will.
Imagine a baseline Moto G for a moment. It has a Snapdragon 600 series inside, something akin to the Snapdragon 690 5G, 4 GB of RAM and 64GB of storage. Yes, those are what base numbers should be in 2021. Fight me. Motorola is selling this phone for $300 in my fantasy.
The Moto G line could simply be three solid phones at three price points.
Then add a mid-range Moto G Power into the mix like we have today. A decent phone that delivers at a level close to the most expensive Android flagships yet costs under $500. That's an increase over what the Moto G Power is in 2020, but adding just a bit to the "regular" Moto G means the G Power gets lifted a little, too.
Finally, there is a Moto G something that has top of the line everything inside. Snapdragon 888, 8GB of RAM, 128GB of storage, an awesome Samsung OLED display, and maybe even a stylus because Motorola makes a Galaxy Note clone, too. This works as Motorola's $999 phone because it has the specs people want to see in a $999 phone.
That's the easy part. Making phones that are great and have the right specs doesn't equate to selling those phones. At one time, Motorola was the darling of the Android enthusiast crowd. Forget Samsung, forget LG, heck even forget Nexus phones. Moto made the phone to buy if you were really into Android.
That quickly changed when Google sold off the company to Lenovo (after gutting all the talent, of course.) Right now Motorola is best known for making decent phones that enthusiasts don't want to buy because the company sucks when it comes to updates. It doesn't even try to hide that, offering 12 months of support while companies like Google, Samsung, and OnePlus are offering three.
But the fact remains that the phones themselves are still pretty good. If Motorola could gain back the trust of enthusiasts for some positive word of mouth advertising and increase its carrier presence, sales would naturally go up. Right now, if you walk into a carrier store, you'll probably see a Motorola phone offered, but the salesperson who offers to help isn't very keen on pointing you towards it. Motorola needs to give the carriers some incentive to sell its phones and do something to make that salesperson impressed with them.
Right now, this is just an idea inside my head. However, if Motorola turned the G line into something like Samsung's Galaxy line, decided that its phones were worth supporting for three years, and incentivized carriers into selling more of them, the company could find its niche and increase its bottom line. Motorola isn't going to sell as many phones as Samsung (though that's a goal the company should and probably does, have) but it just might sell enough to know it's doing things the right way.
This isn't something that we know is happening. But I really think it should.
I want Motorola to go back to being one of the best Android phone makers. Not for the good of the company or its Lenovo overlords, but for us. Motorola could absolutely kill it with a super high-end Moto G and I already want to try it. Many of you probably do, too. It can also build on this idea and fuse its disarray of phones into a single G line that offers value for everyone. I hope — and believe — that it does it, and does it the right way.
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