Motorola may be readying a $100 Moto C as the Moto E4 breaks cover

Motorola unveiled the Moto G5 and G5 Plus earlier this year, with the phones aimed at the $200 to $300 segment. It looks like Motorola is now turning its attention to the entry-level category, with a recent anniversary video showing off what could potentially turn out to be the Moto E4.

Moto E4

The low-res image gives us a few design cues, such as a rounded fingerprint sensor at the front that's similar to what we've seen on the G5 and G5 Plus, and a rear camera module that's identical to that on the G5. The Moto E line did decent numbers for Motorola in emerging markets like India and Brazil, although the company's stance on updates was disappointing.

Early specs suggest the Moto E4 will feature 16GB storage, LTE, Bluetooth 4.2, and a 2800mAh battery. Interestingly, that's not the only Motorola leak today, as an image shared on Weibo shows off an upcoming entry-level device, allegedly named the Moto C.

Based on the leak, it looks like the Moto C will be available in a variety of colors, and there doesn't appear to be a fingerprint sensor on the device. That said, the device will run Nougat out of the box, and may possibly be priced at around the $100 figure. If so, then the Moto C will turn out to be the entry-level offering from Motorola, with the Moto E4 targeted at around the $150 mark and the Moto G5 rounding out the $200 category. Meanwhile, we're awaiting the launch of the flagship Moto Z2 in the coming months, and the company will

Motorola is clearly emulating its parent company Lenovo when it comes to launching new product lineups, and while doing so fleshes out the company's portfolio, that comes with the added strain of rolling out updates to a wider variety of phones. The differentiation of old — the budget Moto G, Moto X in the mid-range, and the flagship Moto Z — is giving way to a more confusing lineup that may alienate consumers.

Harish Jonnalagadda
Senior Editor - Asia

Harish Jonnalagadda is a Senior Editor overseeing Asia at Android Central. He leads the site's coverage of Chinese phone brands, contributing to reviews, features, and buying guides. He also writes about storage servers, audio products, and the semiconductor industry. Contact him on Twitter at @chunkynerd.

  • I would call the Moto E, Moto G and Moto X the "differentiation of old", since they didn't launch an X alongside the Z last year. I get that they're trying to have something at every price point, but this seems excessive
  • This is nothing but more fragmentation for a company that cannot keep up with software updates. IMO they should consolidate their budget lineup to the G Play, G and G Plus series.
  • As a purchaser of low-mid range phones I appreciate the Moto G line. I've had 3 of them so far. But I would have to agree that C, E, G, X and Z lines (and Droid varients) would be confusing. Samsung does the same, but may have even more lines.
  • Too many choices in phones with new and different names "may alienate customers." On which planet would this occur?
  • It might seem counterintuitive, but if you give people too many choices it means they have to invest more time in making a decision and it can make them more anxious about that decision to the point where they simply won't buy anything. There have been some marketing studies on this phenomenon. How many choices is too many choices for a smartphone company like Motorola? Hard to say, but it is something they should be thinking about
  • There strategy is all over the place ! What the bleep - I like the red color though lol ahahah - bumm G5 plus no Notification light enabled, no USB C - went with ZTE Blade instead I actually enjoy this device, with overall function and reality setting in for most, shelling out darn near $1,000 a year for a cellphone is just not ' exciting ' regardless to your income - $499.99 is my sweet spot, the 'upgrades' the 'flagships' provide surely are marketing and don't really MOVE me to purchase - between a Note 5, Passport SE, ZTE V8 Pro, I am ok until I get the Note 8 and MAYBE the KEYone - then all my devices are USB C - but idk if I want 3 androids I like BB10