A generation without colorful phones

We've reached the middle of April, which means all of the big names in the smartphone world that aren't based in Cupertino have unveiled their big offerings for the year. They all seem really impressive, too. Samsung's refined design language almost comes off as a piece of jewelry, LG has jumped on the all metal train, and it looks like HTC is actually going to show up and be interesting this year with the 10. Across the pond we saw Huawei drop some dual-camera love in an impressive new body, giving folks in the U.S. some serious fear of missing out.

There's another thing all of these phones have in common, and it sucks. All of these phones come in nothing more than some variant of black, silver, and gold.

Rewind a bit to last year. LG's G4 launched with half a dozen amazingly colorful backplates. Samsung released colors for the S6 that were so incredible people paid almost double the worth of the phone to import them to the US. Nextbit stunned the 100,000 people who were paying attention by releasing phones that had no boring option. Motorola released three phones with more color combinations available than people still willing to buy their phones anymore after getting burned on software updates. For the most part, it was a good year for colorful phones.

This year? Forget about it. Samsung's colorful flair is gone. LG's primer supplier only had four colors this year, and no one is going to carry the pink one. HTC is going to sell a crimson variant exclusively to a single carrier in Japan. There's no guarantee that Lenovo is going to continue Moto Maker in this new generation, because there are no guarantees with Motorola anymore.

When Alcatel can offer more colors than the 'premium' phones it makes that mid-range look even nicer.

This may seem like an odd complaint. After all, each of these manufacturers are releasing multiple colors around the world. In years past, we'd get one or two colors tops. HTC has a history of releasing exclusive color variants months after the initial launch to draw in new users, after all.

It's true, each of these manufacturers released multiple colors this year. Nearly identical, terribly boring colors. Grey, silver, and gold are the primary options available to everyone. Each offer a difficult-to-find fourth variant that almost no one will buy because of that fact.

It's not hard to see why this is happening. In the smartphone world right now there are only two manufacturers doing well, Apple and Samsung. Samsung's color set this year matches what Apple released last year, and when the two biggest players pick a design the others are likely to follow suit. These colors are also a lot easier to anodize and paint, with fewer opportunities for scratches to reveal a clearly different color underneath. When every phone sale matters, especially when trying to justify your higher price point in a world where mid-range phones are getting really good, differentiating on color might be tougher than it looks. On the other hand, when Alcatel can offer more colors than the "premium" phones it makes that mid-range look even nicer.

Silver Phones

There's nothing in these words that are going to change the minds of anyone making decisions at phone companies right now, but it's still worth pointing out just how dramatic a shift we've seen in the last year when it comes to color. When every phone looks the same on the shelf, customers will go with the brands they recognize. In a carrier store, that isn't necessarily a good thing for names like LG and HTC.

Here's hoping the second half of the year has a little more color in it.

Russell is a Contributing Editor at Android Central. He's a former server admin who has been using Android since the HTC G1, and quite literally wrote the book on Android tablets. You can usually find him chasing the next tech trend, much to the pain of his wallet. Find him on Facebook and Twitter

  • As a Motorola guy, that first sentence hurt Moto X Pure
  • My thoughts exactly. However, Motorola burned a whole hell of a lot of good will with the decision to drop the 2014 carrier Xs, and it will take a long, long time to earn that trust back. There is so much turmoil and speculation, and absolutely zero non-PR-approved communication (and even that is slim), which makes it difficult to hold out any reasonable hopes for them. Even though I own and I'm reasonably happy with my MXPE, I can't say that, if I had withheld my purchasing decision past October, I would have made the same choice.
  • Ya, but the X Pure really is pretty awesome. I've been loving mine. Perfect size, perfect software, and the LCD display has even started to grow on me a lot. I never thought I'd like it when I first got it after using AMOLED so long, but after getting used to it I'm not sure which I prefer anymore, lol
  • yeah I kinda miss LCD ... there are def certain times I prefer AMOLED, as somebody with sensitive eyes that keeps my brightness low, I would rather have LCD. On a higher resolution display, it really looks nice.
  • Ya, at first I hated it when I got this X Pure. I thought it looked washed out and crappy, and that even my N6 AMOLED was way better. But my eyes must've adjusted to it because I'm liking it more. It's a really crisp display. But overall I still do prefer AMOLED, especially with what Samsung has done with it, which is make it amazing The LCD displays HTC's been using the last couple years are phenomenal job though
  • I hope I didn't make a bad decision. My MXPE went out yesterday for warranty repair. It just died while I was watching a YouTube video. When I tried to reboot into recovery, I got error showing no recovery was present. I think something shorted out and fried my storage. Now I'm hearing all the horror stories about lack of parts to repair devices. Maybe I should've waited another month and gotten a Nexus 6P. However, I like the ice color of the 5X better. Color wouldn't be a deal breaker for me. The size and better specs of the 6P would make it my choice over the 5X. Moto Maker was one reason I opted for the MXPE. Posted via the Android Central App
  • Moto was great until Lenovo took over and killed just about everything good about it. After 2 Motorola phones in a row, I just ditched my 2014 Moto X for an S7 and I couldn't be happier. The current Moto X PE turned me off with its ridiculous size and Lenovo's horrible customer service. That said, I actually don't care about the color of my phone much anymore -- I usually slap a case on it anyways since no phone is immune to light scratches from being tossed into my purse everyday. Plus, color choice can kill your ability to re-sell your phone once you're done with it (as I often do). If I choose a funky color but no one else likes it, I'm going to have a hard time finding a buyer. What actually sucks is having to choose between white and some awful mint green or coral-ish pink red and some random dark-but-not-black shade of blue. If I want something neutral, I'd have to get white, and I hate white phones with a passion. Sticking with neutral colors seems to be the best way to avoid a lot of potential, pointless issues not the least of which are stock issues: What if a color is hugely unpopular and the manufacturer ends up stuck with a ton of them because they don't sell? Then they have to unload them at a steep discount and lose money. Besides, most people accessorize their phones with cases and other stuff to personalize them, making the actual color of phone a moot point. Just my 2 cents ;-).
  • I went with a Dbrand's skin to give my Nexus 6 a different look and I have a Supcase frosted see through case. Most people I interact with don't know the difference between iOS and Android, let alone what type of "Droid" I have.
    Most like the "pop" of the yellow color that I chose and the frost gives it a different look. I wonder if illiterate people get the full effect of alphabet soup
  • Supcase are legit. I wanted to get another ballistic but they didn't have them available when I bought the note4. Got a sup case and I'm impressed with it. The built-in screen protector is great Posted via the Android Central App
  • I didn't get one with a built-in screen protector, but I went with a Mime tempered glass screen protector. I wonder if illiterate people get the full effect of alphabet soup
  • So, Lenovo decided the market wanted this bigger phone? NOT. Also, Moto and Lenovo have completely separate support and customer service organizations. Get your facts straight. Jesus
  • "When every phone looks the same on the shelf, customers will go with the brands they recognize. In a carrier store, that isn't necessarily a good thing for names like LG and HTC." I personally think having unique colors is more alienating than having colors similar to Apple/Samsung. If you go "off the grid" with colors, you face a bigger risk of people simply not liking the colors you choose to use. If you go with "the norm" - i.e. the muted/common grays, whites, silvers, etc, that risk goes out the window and it becomes more about the phone itself, and software experience. All the phones you listed from last year were not considered great successes within their respective circles. The S6 sold worse than the S5 and signs point to the same vs. the S7. The Moto X Pure Edition is a great device, but lets be honest, it's a niche market going after that phone. The unmentioned Moto G might be the exception, but it's not in the same league as the "flagships" from a competition standpoint. It's catering to a different market altogether. The Nextbit is even more niche than the XPE. The G4 was not as successful as the G3 or G2. None of them were bad phones, but to say last year was a good year for colorful phones seems a bit off. Well that became a long post... sorry!
  • I don't think S6 sales had as much to do with colors as the lack of SD storage and issues with battery life.
  • I like the colors. I typically stick with a darker color though as I know I won't get sick of it. I hate the piss colored phones Apple made popular though.
  • I like the regular gold (or champagne, or whatever they called it) color that Apple uses, but their rose gold one is so hideous. Posted via the Android Central App
  • +1. Rose Gold is more like shiny light red. If they didn't put gold in the name, I don't know how many people would buy it. Posted via the Android Central App
  • I have a rose gold 6s+. I only bought it because they didn't have gold in stock at the time, and I figured I'd put a case on anyways. The color has grown on me over time, it actually changes quite a lot in different lighting. Sometimes it's bright pink, sometimes more red, but most of the time indoors it looks more like a warm bronzy/copper color. I actually use a completely clear case now because I've grown to love the color. PS, bought this 6s+ to replace my 2014 Moto X (VZW variant) that Motorola decided not to update (white front/bamboo back)! I had the Moto X 2013 too (white on white). Still love Android but Moto definitely burned that bridge, my next Android phone will be a Nexus fasho.
  • Who care what color it is(n't), people will just put it in a case anyway.
  • Not I Posted via the Android Central App
  • Pretty much my reaction. I like this base set of colors then adding my own touch with the case. Also, I went looking for a G5 on Wednesday and the only color everyone had more than one of was pink. Posted via the Android Central App
  • No case for me either. I'd prefer more colors.
  • I never use a case.
  • Yep. First thing I do to protect the phone. Posted via my Motorola Startac
  • I care. Posted via the Android Central App
  • Pretty much exactly what I was thinking. All these glass/aluminum phones are so fragile practically all them you see in the wild have a case or skin on anyway. The only exposed part of my white Nexus 6p is the fingerprint sensor... So did it matter what color it is? Not really. Once manufacturers make phones that look good and are super durable (and don't need a case), then maybe I'll start caring about color selection. Posted via the Android Central App
  • A lot of cases are transparent nowadays in case you get a coloured phone. Otterbox, Case-Mate, UAG, Spigen, etc, all have tough transparent cases.
  • So what? I care what color my phone is underneath that case! Especially since I do a lot of clear/frosted cases.
  • The only bad part about clear hard plastic cases is they SCRATCH like crazy over time. I had a clear hard shell case on a Sony phone for awhile until it ended up looking almost frosted (in an ugly sort of way). Clear TPU ends up looking yellow or smoky after awhile, too. I've been down the clear case road so many times, and if you keep the phone long enough, they look awful and have to be replaced. I much prefer to just buy the phone, slap a nice looking (colored if there are choices) thin, hard shell case on it and forget it. Phone color matters not anymore. And this is coming from a purple Moto X owner, too. I loved it, but hated how it looked through the greasy fingerprint covered, sweat stained (from music playback during workouts =P), nastily discolored over time clear TPU case I had on it. Ew. Good riddance. Not that I think manufacturers should only make certain color phones -- I just really dislike that when they do, they tend to do it at the expense of basic colors like black, silver or white. (Blue is NOT black!) If Samsung or HTC or anyone wants to make Black, silver, white, red, teal, or whatever -- go for it. Just keep making the basic colors, too.
  • If your case scratches and gets dirty over time, maybe you should put your case in a case. Posted via the Android Central App
  • and every single transparent case discolors or get nasty looking dirty. ..as if Wagoneer uses phones long enough to get them dirty. Posted by me.
  • *twitch twitch* I've had two daily drivers in the last 12 months: Moto X 2014 and HTC One A9. The Moto X was in a Frosted back Supcase 90% of the time. It maybe changed hues a tiny bit, but it was more towards blue than yellow. The HTC One A9 has been in the turquoise rhinestone Tuari case most times. Posted via the Android Central App
  • LikeI said, they change color. Heck, even black cases get dirty and change color with use. .. overall point: color on phones from Mfg is a nice to have....aaaaand if you choosing a phone model because of colors, you ain't a serious phone person (not that a person has to be.)
  • I changed my clear Spigen monthly, couldn't stand that yellow tint. Using the microfiber Nexus case on my 6p, definitely the most unique and comfortable one I've ever used. Sometimes I mix it up and go with a DBrand skin, and often go nude when at home or in the office. But yeah, can't stand that yellow hue the clear cases get. I'd suggest either not getting one unless you spend the $7-$10 to change it every month or so.
  • If you are so picky about your phone purchase that you want it to be a particular color than you are definitely a phone person. I might as well say if you use a phone case your not a phone person because you don't know how to take care of your phone, but that's silly. If you are going to use a clear case it is much cheaper to periodically replace that instead of a phone. Posted via the Android Central App
  • Wagoneer?! She doesn't look like a Jeep to me! Ha ha! Posted via the Android Central App
  • I never uses cases on Any phone. I have tried. Hate em.
    I cried a little when I had to buy a Black S7 since my only other option was Gold. I wanted WHITE. .... I think the reason they just go with middle of the road colors is because the carriers won't stock 4-5 colors of One phone in the store.
    Specially someone like LG, HTC, Moto (AT&T actually stopped selling moto x phones) since they hardly sell even Normal colors. I do wish we had more color options, but at the same time, for resale value, I would probably just go middle of the road.
    I did LOVE the Bright yellow, green, orange and red on the Nokia 1520.
  • Yeah, I actually didn't get the S7 because there was no white option. White would have been perfect to mask finger prints on glass. Plus white made my S4 screen look so nice. Got a white moto x pure instead, regret not slapping a wood or leather back on it with moto maker. First phone I've owned that feels better without a case. Posted via the Android Central App
  • I think white is available in Europe. Even last year the US didn't get every color available for certain phones
  • You should try a bumper case. After using a descent one you might not ever stop using them.
  • Your spot on- This is why I hope the carriers stop controlling how phones are sold. Im on the unlocked band wagon for good, so I can pick what I want, and what color. OEM's should take out the middle man, but there is too much $ involved as always.
  • Nokia used fantastic colors in their Lumias - their iconic cyan and yellow were the best IMO.
  • Haven't used a case for about 4 years now! New colours please!
  • Think it's all about economics in today's increasingly saturated market, which is causing OEM's to focus mainly on what is most profitable.
  • Dbrand and slickwraps have made a business out of this sameness!
  • Frankly, I miss IR blasters much more than flashy color options. DBrand"s got that base covered anyway. Posted via TCP/IP
  • V10 for the win Posted via the Android Central App
  • F an apple...but your so right.. Posted via the Android Central App
  • I want a bright, metallic, iron-man-like red phone at launch! (and that's not a Verizon exclusive). Not a biggie, though, most of us will slap a case on it the minute it arrives :D
  • Too bad that red HTC 10 is only gonna be available in Japan. Posted via S7 edge
  • I second that! Posted via the Android Central App
  • https://translate.google.com/translate?sl=auto&tl=en&js=y&prev=_t&hl=en&...
  • This sort of makes me miss the Nokia Lumia series . I liked Windows Phone but the lack of apps made me jump ship and now that it was bought Microsoft it's hard going back to Windows Phone. Posted via the Android Central App
  • I keep playing with the 950XL wondering/almost hoping for a reason to go back, but it keeps disappointing. I still think it's the best base OS. But especially because I'm an ex-MS employee, and still fond of them, it really pains me to see how much they screwed up what could have been a great thing by making really, really bad mistakes, like firing the Nokia dev evangelist team right after the acquisition, and like launching such a buggy Windows Phone 10 with the new Lumias. I miss the yellow of the Lumia 1020, and my bright red Lumia 920 before that. Certainly made the phones look distinctive. Posted via the Android Central App
  • Here's to hoping the Surface phone is Microsoft's redemption for past mistakes. Please tell me it's possible to run full blown Windows 10 in a smart phone form factor. I'd love nothing more than to open 25 tabs in Edge on a surface phone and have enough RAM and processing power to truly multitask not reload or cache everything. Posted via the Android Central App
  • Yea i really liked all the color options but honestly if the phone is 5.5in or smaller 99% of the time i will put a case on it. Posted via the Android Central App
  • If you look at a company like LG, they had a much more limited range of colours with the G3 too, it was only with the G4 and them making a big thing about their leather covers that they expanded their range significantly and those were also removable backs so much less of a manufacturing commitment than different colour bodies to the phones. One more reason for seeing less variation might come down to carriers deciding that it is not worth buying an exclusive colour for their country, especially if it doesn't drive sufficient extra sales and then as a result you won't get that variant anywhere else either.
  • Missing Nokia Lumias..! Posted via the Android Central App
  • Emerald Green needs to come back for the S7.
  • No one, and I mean NO ONE really cares about the color of their phone.. except a 12 year old school girl who is getting her first smartphone. And then (... after 3 drops... or after she loses 3 of them in due course, and mom/dad force her to get a used model or pay for her own next phone...) she realizes she will forever use a case from-now-on and that color is as unimportant as what we all already know. ... so, ah, dumb article... Posted via the Android Central App
  • Wrong.
  • I am a 36 y/o man. I care about the color of my phone. I prefer white. Oh, and I never use cases. This article is spot on, you...not so much. Posted via the app ~ GS7
  • Nope, you're wrong. I care. Plenty of people care. Posted via the Android Central App
  • No one cares. No one. You telling people here that you won't buy a particular phone model because you don't like the color??? Liars. Please start to learn and comprehend the meaning of what you read... instead of making it about YOU. Do you preeeefer white or yellow or red or black? who cares?? Is that gonna stop you from buying a certain model of phone? If it does, then you really don't care about the phone you own. .. so, ah, yeah, dumb.
  • You talk just like Donald Trump. Making bold outlandish statements without a shred of proof. "No one. I mean no one" it's kinda funny to listen to you rant on and on. You just said "No one" cares and then when like 3 people tell you about how they DO care, you basically just say their opinions don't count. You sound like the 13 year old girl here Posted with my awesome Gold S6 Edge+
  • Now we just need to get kbaum17 to PAY for our phones.......like the wall....
  • I don't like white phones, I prefer them black. That doesn't alone makes me dismiss any particular phone, but it's another deciding factor, like stereo speakers, water proofing, battery life and update record. It's called weighing factors. To sum it up, I care about the color of the phone. I just don't care that much so it prevents me of buying an otherwise excellent phone.
  • This. Posted via the Android Central App
  • What's more important ? The color of a phone or its functionality? I'll take the latter "until the cows come home". Adegbenro Agoro. Galaxy Note 4.
  • It's not an either-or situation. It's not like HTC offering more colors is going to take time away from their engineers and developers. Posted via the Android Central App
  • You know i'm not so sure about it. Making a bunch of colored phones is a gamble, you're going to end up with a few duds that no one wants and possibly hurt your bottom line. Personally I'm fine with monochromatic choices with metal as an option if it means they focused more on the product and don't have their QA spread thin on aesthetics. Of course this is all just speculation as I don't personally own or operate my own mobile phone company. I guess I'm just really indifferent in this scenario, and only care that I have at least one neutral choice. For example if the S7 were only available in gold, green and blue I would not have bought it. I need every situation option that doesn't ever seem out of place like brushed aluminum, black, white or grey.
  • I wanted a white S7, but had to settle for black : ( Posted via the app ~ GS7
  • Same, TMO's options were a little underwhelming, gold which is just gross to me or black. That said if it was Gold and green or gold and blue as the only options I would not be an S7 owner.
  • Exactly. I can tolerate black, but would not touch gold. Posted via the app ~ GS7
  • No but how profitable is that hypothetical backplate department is the only question that matters. Covers aren't worth it, if they were we would see them offered by more companies. Demand comes before supply And the commenter above mines has a valid point, Leave it to a company that focuses their quality only on covers. Ask OnePlus how their bamboo endeavor went for the One. Again, I just don't think these covers matter enough to OEMs. They get misplaced, forgotten about, quality concerns, installation concerns when it comes to newbs... Posted via the Android Central App running on my Galaxy S7
  • Whaaaaa??? 100% strawman argument. Posted via the Android Central App
  • Do you want to live in a world where nobody cares how anything looks as long as it functions properly? Because I don't. That's a pretty bleak existence. Posted via the Android Central App
  • You make no sense, logically. Hmmmm, let's all go around and noooot buy phones based on their skills and performance..rather, hey, let's solely judge on their color. Sounds damn right bigoted to me. think about it.
  • Or, let's have phones that perform well AND have a choice of colours. They aren't mutually exclusive, you can have both. Even a year or 2 ago those phones existed. Frankly, why you would argue against choice is bizarre. Posted via the Android Central App
  • Again, I said it before, you reading into people's statement what you want to read. It is always about YOU. well, too bad that you miss the point. I never said anything about not having choices. I said color is not a deciding point on what model phone people buy. If they won't buy a particular midel phone because it doesn't come in their preferred colorz then that person is just a superficial pwrson who doesn't care about their phone.
  • And you're arguing against a straw man of your own construction. Not one person has said "I won't buy this phone unless it comes in [colour]". You are still making this out to be an either or decision. It isn't. WE WANT BOTH. Posted via the Android Central App
  • Not at all. It is YOU that has made this whole color thing an "either/or" matter. I don't care about color in my decision process. I pick the phone model that has the skills and performance I need. Period. You, on the other hand, have stated that color factors into the model you choose...so, ah, yeah, you are an either or person.
  • Agreed. We need more colors! I care about functionality and hate when it's compromised for something else, but we need a variety of colored phones. Posted via the Android Central App
  • I bought a red and black Blackberry Q5 and mixed their keyboards. Looks nice especially the red one with black keyboard. Posted via Android Central App
  • I remember swapping keyboards and housings going all the way back to the 8310! That's a feature I wouldn't mind having again, the ability to swap the entire phone housing!! On my 8310, I went as far as swapping the white track ball with the black Nexus G1 Trackball! Oh the good ole days!
  • Red Evo 3D trumps all! Posted via the Android Central App
  • That Emerald Green from the S6 models was beautiful. Sony's Xperias in Purple,Copper, and Mint were a nice break from the usual Black,White, and Silver. I have a GS5 in Electric Blue from BB which really looks better than the Black or White versions,IMO.
  • That green was sick. Posted via the Android Central App
  • Love the ice blue of the nexus 5x looks stunning Posted via Android Central App
  • Yeah, it's refreshing.
  • Agreed I wonder if illiterate people get the full effect of alphabet soup
  • Who cares?? I like Audi A8 charcoal blue, but can only be found in an Audi A8 (best and most understated and off the hook luxury car in history.. stock 0 to 60 in 3.9) Are you not gonna buy a Nexus 5x if you couldn't get that color??? If so,then you don't truly like the Nexus 5x. So stop talking color and talk about what matters.
  • 1. The A8 does not do the 0 to 60 in 3.9 seconds, perhaps the S8 but definitely not a stock A8. 2. It's no an either one or the other position, I cannot fathom why you don't understand that, so stop saying it is. If your stuck between two phones and are unable to choice between them colour could be a deciding factor. Posted via Android Central App
  • You clearly don't know what you are talking about, so stop lying. Audi A8 (not S8) doooes do 0 to 60 in 3.9. so yeah, base model. It is a phenomenal car. and, ah, yeah, if color is the reason you choose a phone then you didn't really care that much about that phone anyway. Choosing by color?? sounds bigoted to me. http://www.caranddriver.com/reviews/2016-audi-a8l-40t-sport-test-review
  • Oh and the burgund red LG Flex 2 Posted via Android Central App
  • I guess I could see why tween girls or the artisan personality would really care about the color of their phone. I personally don't...mine's hidden in a wallet case most of the time.
  • Cases are bad enough, but a wallet case??? Just no. I never use cases. Posted via the app ~ GS7
  • Yeah why not carry ONE thing in your pocket? For the record...I am quite the minimalist.
  • I am quite the minimalist myself. I don't use a wallet. I only carry my license and one backup card in my front pocket. Posted via the app ~ GS7
  • If I could have purchased an emerald green S7 Edge, or perhaps a deep red or blue, that matched the gloss of the silver, I would have done so. But I doubt anyone is going to *not* buy a phone because it only comes in black, silver or gray, and that's what the manufacturers are looking at. Reducing the number of SKUs reduces cost without much impact on revenue. I suspect carriers don't want to stock any more SKUs than they have to.
  • Exactly. It's all about cost. That's the sand reason the S6 only comes in 32gb. The people who take advantage of the variants aren't enough to justify the cost. Posted via the Android Central App
  • Oh, one more thought. Another reason to like removable plastic backs. Not only do they allow easily replaceable batteries, not only are they not fragile, not only do they not scratch as easily as anodized aluminum, but they're easy and cheap to replace with different colored back so you can personalize your phone. All this foaming at the mouth about "premium" quality phones has given us fewer choices and less durable devices. Maybe it's time for the blogosphere to start whining about the faults in today's handsets, and demand durable, colorful plastic again.
  • I spend my time looking at the front of my phone. I want the color to be there. Posted via the app ~ GS7
  • I dunno about less durable. My "fragile" S7 feel from hip height onto pavement (parking garage) and literally only has 2 scrapes on the metal siding of the phone where impact occurred, on the bottom where the speaker vents are. Not a single scratch on either of the glass panels and no cracks either. YMMV obviously but, MY S7 is a tank compared to my G4 with removable back that broke from the same height of a fall onto wood.
  • So Nokia had it right in the beginning. ( I still remember switching out faceplates on my 5190. LOL )
  • The only thing Nokia didn't had right was the operating system they chose for smartphones. Had Eflop never happened, Nokia would still be on top and this article wouldn't exist. But maybe you'll get some colour back once Nokia returns ;)
  • Not in the US. Nokia was an obscure smartphone manufacturer in the US, but it was a well known dumbphone manufacturer in the US. The popular brands here at that time were BlackBerry and Palm. Posted via the Android Central App
  • Give me that Red M10 ANYDAY!
  • I'm not usually a big fan of red but that color is striking. If they made a HTC 10 like that but in blue I would be all over it... I would probably even be willing to pay a small premium for it. *edit*
    Just for grins I just whipped up a quick example... http://i.imgur.com/ZNAzUGHm.png
  • I loved the Samsung green.. Always wanted it. Posted via the Android Central App
  • You want color, buy a Dbrand, problem solved Posted via the Android Central App running on my Galaxy S7
  • Not the same. Sorry.
  • No, you are wrong. Sorry
  • OK?
  • You alright?
  • Not true for me. My V10 only received skins from 4tified and Toast as Dbrand doesn't make skins for it. Posted on an LG V10
  • Samsung's colors are not matching Apple's. Apple has multiple phones with white fronts. I just want a white GS7. I can't believe they didn't offer that here. I settled for black, but am pissed about it. Posted via the app ~ GS7
  • I have a crystal case so I have the best of both worlds: Protection while still showing off it's color.
  • I wonder if most consumers find it easier to commit to colorful cases. And then, there are the professionals who likely feel uncomfortable with bright Nokia-like colors on the desk, in meetings, etc. I really liked past color options, like Samsung's green, Sony's copper, HTC's blue M7, etc., but I always end up purchasing the typical silver, black, or (rose) gold. I guess my fear of tiring of the color usually wins out in the end. Last year, even getting a rose gold phone and another with gold trim took a lot of consideration.
  • This. I'm in way too many meetings where phones are out to feel "grown up" with a ridiculous looking phone.
  • I just ordered a burgundy Moto X pure Edition for my girlfriend. I love Moto maker. Sure is nice to have options. I also keep all my devices on clear cases in order to showcase the color and design of my devices. I love showing off my Nexus logos on my Nexus devices. Be Together Not The Same
  • I miss colors. I was really glad to see that the 5x had an Ice Blue option, so I just had to choose that color. It's a pretty color. I feel like black and white are nice but boring. I no longer have the 5x but I appreciated having the choice.
  • Thank you for writing this Russell. I've been saying this like a broken record on every phone launch for months. Wanting good design and colour options is not snobish, it's not silly, and it's not just for teenage girls. What a boring, depressing world we would live in if that mentality was applied to everything. These companies say that smartphone design has become predictable and stagnant, and that their new phone is an attempt to stir things up (LG and HTC both pretty much said exactly the same thing), and then they release phones with the most conservative and predictable colours possible. Posted via the Android Central App
  • +1 Posted via the Android Central App
  • Purple, you missing the entire point. Sure, people would like color options. who doesn't want options? But, u ain't paying for the cost to manufacturer the phone. What is more important: color or performance? To you (based on aaaallll your comments here), the top choice for you is color. Frankly, you sound color centric.. and that is, by definition, bigoted.
  • I've been reading your comments and the only bigot is you. People like color, get over it. If you don't care, great. No one cares. Gold Platinum Galaxy Note 5 on Marshmallow
  • Firstly, try looking up the word bigoted. I do not think it means what you think it means. Secondly, read through my comments, there are a lot of them, probably too many, about a range of topics. Thridly, what I want is CHOICE. You can have performance AND colour choices and good design. Previous generations of phones have provided this. You don't, or at least you shouldn't, have to pick one or the other. Forth, in today's smartphone market, performance across flagship devices is pretty much a level playing field. Hold a GS7 next to an HTC 10 or an LG G5, and you'll struggle to find a difference in performance. Most of them have the same processors, comparable screens, cameras, RAM... It's hard to pick a bad one. That makes aesthetics, design, colour options a bigger differentiator than it has ever been... And yet, they all offer the same colours aswell. Posted via the Android Central App
  • You are intolerant (that is very clear) of others holding an opinion that is different than yours = bigotry. Picl whatever phone you want. But, if the final decision point is color then you choosing based on color. Makes no rational sense because a phone needs to do certain things...look blue or red is not one of things a phone needs to do
  • A sofa needs to do certain things. A car needs to do certain things. A pair of shoes need to do certain things.... None of them require a colour, and yet people want colours for the same reason they want different coloured phones. But for some reason that is unacceptable to you. It is an idea that you are intolerant of, to use your own twisted reasoning. If everything in the world was valued only for its function and not for aesthetics there would be no art, no fashion, no culture, no FUN. Phones would all be generic indestructible plastic bricks. Software would barely have progressed beyond a command line. Posted via the Android Central App
  • The most beautiful buildings (imo) are the ones where form follows function. Form with no function is useless and, by definition: gaudy. Gaudy is not good
  • I'll buy any coloured phone - as long as it's black. Posted via the Android Central App
  • Henry Ford would love you:-) Posted via the Android Central App
  • It's kind of ridiculous the way everyone copies Apple. There is no reason there couldn't be a nice royal blue version of the S7 for instance. I probably would have bought it!
  • I don't care just because I put a case on my phone. Posted via the Android Central App
  • I never was into colorful phones from the get go. I always purchased neutral ones. But I see why this is an issue due to the whole "be together, not the same" mentality. On the flip side, I happen to think my Black onyx s7 edge is downright beautiful Posted via the Android Central App
  • I want plaid. A plaid phone with a neon green face.
  • I know this is a joke, but I would love a tartan backed phone. Posted via the Android Central App
  • See, i wouldn't mind that pattern if it was a dark colored pattern. Something different.
  • In purple? XD
  • Absolutely! It would match my bag. Posted via the Android Central App
  • Meanwhile, I just buy phones that are colored black on the front and back. Though maybe red accents would make it cool.
  • Accents like htc did with evo and evo 3d. That would be nice.
  • Yeah, I remember how the Evo 3D looked. I wished we got more phones with accent colors.
  • The red accents Around the camera. I know there was more red but i can't remember.
  • I liked the overall way it looked. The 3D thing, not so much.
  • HTC also did the Black w/ Red accents on the Rezound ,Droid Incredible, and DNA. Very Stylish.
  • I tried the same theme in the software via CM13 running on my old S3. Used the theme and even changed the wallpapers plus icons to match. It actually looks slick. (I live by 3 words. fastboot flashing unlock)
  • Those were great. And obviously Motorola offered that with Moto Maker as well. Posted via the Android Central App
  • I wonder if Moto Maker will still be a thing. Because Lenovo. A lot of the guys we knew who were responsible for the software and experience during the Moto X 2013 and 2014 days are gone. Even Rick Osterloh.
  • My guess would be no, and the 2016 Moto by Lenovo X will come in black silver and gold... yay. Posted via the Android Central App
  • And my first Android OEM will no longer be among my favorites.
    Damn, Google. Why did you have to sell Motorola?
  • Remember, the reason Google bought Moto wasn't because they wanted to save them. The reason they bought them was for their patents, as part of a defensive move to protect Android from the flurry of lawsuits.
  • Yeah, I know.
    I just hate to see what seems like the inevitable death of Motorola at the hands of Lenovo.
    Going by one of the leaks I saw, the next Moto X may be a metal unibody like most phones out there nowadays. Moto was one of the very few companies who offered metal framed phones with plastic backs- the best option IMO- and the Moto Maker, even though it never made its way to India. But at least until last year, we had a couple of wood backs and the leather one too, no such options now for the Moto X Style. Only the generic black and white options are available.
    I miss my Walnut-backed Moto X Classic :(
    /rant Posted via the Android Central App
  • Especially on the front. I hate the white screens on phones. Posted via the Android Central App
  • As much as I loved my G3 and G4, the htc 10 sure makes the s7 and g5 look cheap and generic in that last pic of the phones side by side.
  • Naw. Eh-eh. It doesn't make the s7 look cheap in any sense of the word.
  • Hah I don't think so sir
    The gs7 a the best looking phone to date . Not just my opinion look around there showing up everywhere Posted via the Android Central App
  • Disagree... Looks like it has some flashy, shiny Xmas foil wrapped around it. Out of the three, it looks more like a toy, than anything. Showing up every where? I'm sure they're selling, like any Samsung and apple trendy phone, the carriers push people toward them. But, I've yet to see anyone using one in public. Probably because people out them in case, that's what I'd do... Hide that ugly thing in a big case before anyone thought I was stealing their Xmas gifts.
  • It's obvious color selection is more a female thing Posted via the Android Central App
  • No
  • Exactly what i have been thinking. HTC should have released the 10 in red,blue,pink like they did for the middle east (HTC M8)
    the m7 has 2 blue colours variations, and red too.
    The blue topaz s6 was amazing too.... why they have stopped this one !!
  • My money says the silver and the gold gs7edge...well what can I say there beautiful . I don't need no stinking. Rose gold (pink ) phone Posted via the Android Central App
  • TBH, if there's one thing I'd change on the S7, it's the glass on the back. Not remove it entirely, but instead of using clear glass, use frosted glass.
  • Only in here USA there are not that many colorful phones Posted via the Android Central App
  • I'm so glad I chose the Mandarin Red (Orange?) for my Sony Xperia Z3 Compact. Not many phones with such eye catching colour.
  • I also liked the Mint Green version of the Z3c
  • In the end though...everyone puts covers on to protect them, so does it really matter what color? I got the gold gs6edge+ and very little shows in the front anyway once it is covered:-)
  • Not everyone puts a cover on their phone. Read some of the posts above.
  • True...but I sure don't see that very often
  • I just wish we had interesting form factors back, curved screens are interesting and all that, but Flip Phones are revered for more than their simplicity; but because you can protect the display without the hassle of applying a protector. Unfortunately the consumer's lack of imagination these days keeps us stuck on one form factor.
  • How about Sony phones? Posted via the Android Central App
  • Ha-ha I forgot about Sony phones. Posted via the Android Central App with Nexus 5x
  • Still miss those Lumia colours though. Wish other manufacturers design phones like the old nokias. Sexy and sturdy.
  • You want color? Get a case. Posted via the Android Central App
  • Exactly. But somehow that is too obvious (and inexpensive) of a choice for all these people whining about color and choice. Way more case choices out there than possible mfg phone colors. Sure cases affect the look and size. But they also bring benefits (better protection, hold/grip, possible extra battery, possible kickstand, possible credit card holder.. saving on having to carry a wallet/purse, and perhaps even better looking)
  • We want choice. Not something that makes our expensive phones look cheap and ugly more often than not.
  • I bought the electric blue G3,special order. I received a lot of comments on that phone.
    I do wish there were more colors available, but my gold S7 is a real looker. Even made some iPhone friends jealous when they had the rose gold. I paid a lot of money for my phone so I do wear a case, to my chagrin.
    And to the guy who thinks the gold S7 is ugly, well, I fart in your general direction. Posted via the Android Central App
  • The Silver version of the S7 is beautiful, and I find it very original, with those rainbow reflections. It might not be as colourful as previous phones, but it's unique.
  • Design and colour is everything..
    Only time I get phone envy is Sammy's awesome glass and whatever colour it is... just beautiful..
    HTC had me drooling with anodised green...
    Really tho specs first, and colour well... I'm trying to live with a rather boring N6 cloud white at least the front is black and the amoled panel makes up for the bland rear. Posted via the Android Central App
  • American Telephone and Telegraph sells the pink G5.
  • American Telephone and Telegraph hasn't existed for many years. It is actually called AT&T and it doesn't stand for anything other than AT&T.
  • Get on it HTC... You'll have my business. http://i.imgur.com/ZNAzUGHm.png
  • HTC DNA colors were nice... Black and red. Simple and sexy. Posted via the Android Central App
  • #FirstWorldProblems #JustSayin Posted via the Android Central App
  • Nah. I live in India and I would love more color options
  • I hope we get the emerald green version for Galaxy Note 6! Really adore that colour Posted via the Android Central App
  • I love my S7 but hate that it's not white. I always paid more to import white phones in the past if not offered but Samsung didn't make a white S7 Edge at all. :( Posted via the Android Central App
  • Um, Moto offers over 1000 different color combinations on their latest devices.