Galaxy S8 pre-orders were 30% higher than Galaxy S7's record number
The Galaxy S8 and S8+ have been received very positively, and it seems consumers are responding by opening up their wallets as well. Samsung has announced that pre-orders for the Galaxy S8 and S8+ were a full 30% higher than the Galaxy S7 and S7 edge last year, which in itself was a previous record.
Tim Baxter, president and chief operating officer of Samsung Electronics America, released the following statement:
Pre-order volume isn't the only measurement for how a product will do over its lifetime on store shelves, but outpacing an already popular predecessor by such a wide margin is a great indication for Samsung as it fully rebounds from the Galaxy Note 7. Having pre-orders open for just over three weeks prior to launch certainly helped sales volumes as well, with a slightly longer than usual delay between announcement and full availability.
The important numbers will come with Samsung's earnings reports in the next two quarters, which should give us a full picture of how the mobile division has done following several months of sales.
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Andrew was an Executive Editor, U.S. at Android Central between 2012 and 2020.