What you need to know
- Facebook has launched a brand new e-commerce tool, Facebook shops.
- It's designed to help small businesses set up a single store for both Facebook and Instagram.
- It's totally free!
Facebook has this week announced a new e-commerce tool, Facebook shops, which will allow business owners to set up an online store on both Facebook and Instagram for free.
Facebook announced the move in a blog post, May 19, which states:
Facebook shops will let businesses set up a single online store for customers on both Facebook and Instagram. It's free and features customization options such as cover images and colors to complement your brand. The new Facebook Shops feature can be found either within a business' Facebook page or on your Instagram profile. They can also be pushed out to customers through stories or adverts, and people can browse, save products, and purchase right from within the app. It also supports messages through WhatsApp, Instagram, and Facebook Messenger if customers need support. Facebook Shops started rolling out yesterday and is due to become more widely available in the coming months. It is currently only rolling out in the U.S.
Facebook also announced a new Instagram Shop feature:
In the blog, Facebook also announced new live shopping, which will let people like influencers tag links to products they are using in real-time, so if you see a live video of something you like, you can buy it directly from the live video.
Finally, Facebook announced new testing to help make loyalty programs more connected in Facebook:
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