The latest numbers are out for smartwatches in the first quarter of 2019, and it shows very good news for Apple. In year-on-year growth, Apple saw a growth rate of a whopping 48% in the first quarter, giving it 35.8% of the overall smartwatch market.
Sales were driven by the Apple Watch Series 4 and its continued focus on health-related features. According to a survey, the ECG capability was the most desired feature on the watch. Apple recently received approval in 19 additional countries for the ECG feature, which will open it up to even more customers in the future.
Other than notifications and cellular connectivity, the most important factor for smartwatch buyers has been health monitoring. On the opposite end of the spectrum, the largest complaint has been about the limited battery life. Counterpoint Research Analyst Satyajit Sinha had this to say.
The heart rate sensor for health monitoring, GPS and pedometer sensors for fitness, and NFC embedded for payment are some of the key integrated technologies. However, limited battery life remains a pain point for consumer's decision-making process, irrespective of region and price band.
Besides Apple's fantastic numbers, there was growth for Samsung, Fitbit, and Huawei as well. With the launch of the Galaxy Watch, Samsung saw very impressive growth of 127% in Q1 of 2019.
While that only adds up to 11% of the overall smartwatch market, it still positions Samsung as the number one Android smartwatch brand.
Huawei was able to grow its market share to 3% overall in Q1 of 2019 with the release of the Huawei Watch GT. At the same time, it also continues to sell fitness bands under its Honor brand.
The numbers clearly show if you want to be successful in the smartwatch game, you better bring the fitness. Customers are willing to shell out money for smartwatches despite phone sales declining, but only if it has the features they are looking for.
Fitness focused smartwatch
A fitness smartwatch everyone can love
The Galaxy Watch Active is Samsung's lighter, sportier smartwatch that provides you with all the fitness tracking you could ask for in an affordable package. It misses out on the larger screen and battery of the Galaxy Watch, but that makes it sleeker and lighter for working out.
We may earn a commission for purchases using our links. Learn more.
Steam for Chrome OS would make Chromeboxes even more awesome
If things play out in just the right way Sony and Microsoft have some real competition to deal with. If not, then it'll still be fun to try and break.
Everything you need to know about the Huawei P40 and P40 Pro
Huawei is getting ready to enter 2020 with a splash thanks to its upcoming P40 and P40 Pro smartphones. Here's everything we know about the phones' specs, design, release, and more.
Samsung Galaxy S20 will have a 5x optical zoom according to latest report
According to a recent report out of Korea, optics manufacturer Optrontech is supplying Samsung with prisms for 5x optical zoom in the Galaxy S20.
The most fashionable step trackers you can buy
There's no doubt about it, you can be fashionable even while you're sweating buckets and getting steps in. Here's how.