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Amazon Super Bowl teaser hints at new Alexa voices

On Sunday, February 4, the Philadelphia Eagles and New England Patriots will go head-to-head during Super Bowl LII. I've never been one for sports, but like a lot of people, I'll be watching for the entertaining/amazingly cringy commercials. Amazon recently shared a teaser clip for the ad it'll be airing Sunday night, and it suggests that some changes may be coming to Alexa.

The 30-second clip starts out with a woman brushing her teeth and asking Alexa for the weather, and right after the assistant says it'll be 60-degrees in Austin, it starts coughing before going silent. The clip then cuts to a news report about how Alexa has lost her voice, and a shook Jeff Bezos is informed by an Amazon employee that "the replacements are ready."

Although not confirmed, it seems likely that these "replacements" are hinting at new voices that users will be able to use with their Echo speakers. Google recently allowed users to choose between a female and male voice for the Google Assistant, so Amazon announcing something similar doesn't seem all that unlikely.

The use of the word "replacements" leads me to believe that Amazon will have more than one new voice for Alexa to use, and if this turns out to be the case, it'll add a nice touch of personalization to the assistant.

If Amazon is working on new voices for Alexa, what options would you like to see added?

Joe Maring was a Senior Editor for Android Central between 2017 and 2021. You can reach him on Twitter at @JoeMaring1.

33 Comments
  • I wonder if we will finally be seeing something from the Microsoft-Amazon deal, maybe cortana's voice
  • Yoda!!!! Vader r2d2 would be cool
  • You could do worse than bringing Cortana back to life. She's like a smart Siri.
  • Say, "Alexa, scream" for hilarity.
  • I don't care about other voices. Let's give her some other responses instead of the usual ".....OK" how about "sure...right away...I've taken care of your request" anything but the dreaded "....OK"
  • You've been spoiled by Google Assistant.
  • I want Christopher Walken's voice.
  • Excellent. And William Shatner, too.
  • Yes!
  • James Earl Jones!
  • I want a NY borough like Queens voice, where it puts the F word one or more times in every sentence -- sometimes between syllables.
  • Awesome, yes!
  • Paul Bettany. Set wake word to Jarvis and never change it back.
  • Oh yeah that would be soooo cool!!!!
  • I want Snoop Dogg to read my morning news.
  • Yo, the weather is gonna be... Fork this shirt, I'm gonna go get high. Look out a window, bench.
  • Still just want GLaDOS.
  • That music at the end was kind of funky! Oh PLEASE I hope one of her new voices is Black! And no I don't mean Ebonic black,. I just mean someone with a little flavor. If you're thinking of some kind of racist response to this reply, please don't even go there.
  • What, like Chiwetel Ejiofor you mean?
  • There's already a British accent option. I tried it. Didn't care for it. Anyway, I'm thinking more like Issa Rae!
  • Douglas Rain, but only if I can change the wake word to "Hal."
  • PeeWee Herman. Or Popeye & Olive Oyl.
  • The voice from the Computer of Star Trek fame!
  • Unfortunately, Majel Barrett-Roddenberry died.
  • Actually - Majel Barrett recorded her voice phonetically as to be able to be used forever going forward.
  • Stone Cold Steve Austin.... Me: Alexa, will it rain today?
    Alexa: No..and that's the bottom line, cause stone cold said so
  • Chuck Norris
  • Gilbert Gottfreid
  • I want Stephen Hawking's voice.... Or Walter White. Just to interrupt me every now and then and demand I say his name.
  • So the same this Garmin did awhile back with celebrity names...nothing original. But let's go with Al Pacino or Marlon Brando..."Alexa, find me the best flight to Vegas" "I'll make the airlines an offer they can't refuse" Or Mark Hamil's Joker...because, well...just because.
  • How about 'HAL 9000? "I'm sorry Dave, I can't do that."
  • HAL 9000 or Darth Vader Voice. That would be something.
    I remember a GPS navigation company used such voices for their car navi systems.
  • Or not. :< The Super Bowl ad concludes with a pretty strong rebuttal of the rumors.