Android Central

Twitter will be pushing mobile advertisments through their official Android and iOS applications, much like LinkedIn began doing just a month ago. You won't start seeing pop-up ads like we do in something like Angry Birds for example, but rather "promoted tweets" will begin to appear in your main timeline. 

At present, the promoted tweets and trends are only seen when you access the search pages within the app. Twitter have said though that initially only a small number of users will begin to see these tweets appear on their timeline from brands they follow. 

Twitter have tried to pretty it up and make the whole deal sound more user orientated -- but let's face it, it's straight up advertising. Mobile ads are here to stay though, and with 55% of Twitter traffic coming from mobile, it was only a matter of time before we saw something like this emerge.

Source: Twitter 


Reader comments

Twitter to start pushing "promoted tweets" into main timeline on official Android app


I hate these sponsored tweets. Echofon started showing them earlier this month. Fortunately, I have TweetCaster Pro for my Droid 2.

Well, I guess I will no longer use the official app. If they find a way to do this in third party apps, I'm done with twitter.

I have no issues with in line advertising. These companies gotta pay the bills some way. I would rather scroll right past an ad than pay $20 for these apps.

Don't these 3rd party twitter apps require access to your regular twitter account? I bet they find a way to have the ads carry through to the app you are using.

I use TwwetDeck (Dark) which is owned by Twitter, so I guess this means I will start seeing ads there soon. Ah well...

You know, some of the people I follow like to retweet things. Lots of things that I really don't care about. I can't see how it's going to be more of a hassle or annoying to skip past this than it is to skip past their retweets.

If I had my way, I'd be able to disable retweets on a person-by-person basis.