Android Central

Sprint has kicked off a new add-on service today called StarStar Me. For $2.99/month, subscribers can register a new number that's accessed by people dialing ** and a name of your choosing. Calls sent to that number (which could be, for example, "**COOLDUDE") are then forwarded to your regular line, but thanks to an Android app, you get a lot of extra control, including automated SMS replies, selective blocking, or sending virtual business cards with full contact information. The only real downside here is that StarStar Me will only work with other phones within the United States, but for most folks on Sprint that should be fine.

If you're interested, you can sign up for StarStar Me at Sprint's landing page. It certainly sounds pretty handy for anyone that does a lot of networking and doesn't want to cut down on the hassle of making sure people get your right phone number. Any Sprint customers thinking of getting this? How often have you been inconvenienced because you couldn't remember a friend's number?

Sprint Offers Personalized Names as Alternatives to Phone Numbers

StarStar Me Mobile Provides a New Way to Personalize Your Contact Info, Connect, Share and Link to Social Networks

OVERLAND PARK, Kan. and PALO ALTO, Calif., Oct. 8, 2012 /PRNewswire/ -- Starting today, Sprint (NYSE:S) will be the first U.S. mobile carrier to offer an innovative new service, called StarStar Me, that lets customers use a name they choose in place of their mobile telephone number. Imagine meeting someone and instead of telling them 10 hard-to-remember digits, giving them your own memorable mobile number, like **SARAH (**72724) or **CHLOE (**24563).

StarStar Me allows consumers to choose a name, nickname or unique word in place of their mobile phone number – then people can call them on their mobile phone by simply tapping the star key twice on the phone's keypad, followed by the name, nickname, or unique word they chose, using keypad letters or characters. StarStar Me also offers users the ability to automatically respond to calls with a custom text message when they're busy, as well as a unique way to share links to their blog, website or social media accounts.

"Sprint customers will be the first people to get StarStar Me," said Kevin McGinnis, vice president-Product and Technology Development, Sprint. "We expect this service to be especially popular with professionals, students and family customers, who can tailor its use to their individual preferences, lifestyles and interests with a few simple clicks."

To sign up for StarStar Me, Sprint customers can simply call **ME (**63) on their mobile phone or visit

Sprint subscribers can have two StarStar Me numbers per mobile phone number. The service costs $2.99/month per StarStar Me number. Calls may be made to StarStar numbers within the United States from any Sprint, Verizon, T-Mobile or AT&T mobile phone.

In addition, customers can also download a free StarStar Me app, available now on Android™-powered smartphones and soon on the iPhone, which allows them to easily manage incoming calls, automatically send a text message to callers when they're busy, or send callers their contact info, which they can easily add to their address book. Users can also block specific callers, view a call log and manage multiple StarStar numbers. The app can be downloaded from Google Play (Android) and will soon be available in the Apple App Store (iPhone). 

"We are enthusiastic about this strategic collaboration with Sprint," said Joe Gillespie, CEO of Zoove. "The goal of StarStar is to enhance people's lives using simple technologies. Sprint's deep understanding of how customers experience and interact with wireless-based applications makes it the ideal carrier to introduce StarStar Me to the consumer marketplace."


Reader comments

Sprint StarStar Me offers vanity phone numbers and controlled call forwarding


I'll wait for google voice to get it.. 2.99 is a lot over the course of a 2 year contract to save me the trouble of going, ill text you the number

Because the software developers that put this in place would have been so much more useful in the field hooking up mains power to the wrong terminals in a wiring cabinet.

And in breaking news phone services were disrupted in the greater metropolitan area due to an explosion at the switching station on 43rd and main.

Awesome. Instead exchanging a set of straight-forward numbers, now we can exchange misspelled words interspersed with numbers like **2AWESUMD00D88. That should make exchanging info so much easier!

This is just stupid... a number is much more easier to remember than **RandomCrap .. Also, last time I checked I was able to save numbers in my phone and haven't had to remember a number in like at least a decade.. This reeks of that as seen on TV junk.. Trying to solve a problem that never really existed..

Well, considering that remembering phone numbers actually was a problem in the past, I'd say it's solving a problem that was already solved long ago. Like you, I haven't memorized a phone number since I got my first cell phone.

I mean, this is kind of neat. It's always fun to have something customized to your personal tastes. But, that doesn't make it any more useful for most people. I can almost guarantee that no matter how easy dialing **whatever may seem to Sprint, no one will want to remember a new way of dialing phone numbers, especially for an extremely limited number of their contacts.

I tried it because I really like the idea but for some reason it's really goofed up my connection. I can't make a clear call anymore. I do have Google Voice integration, so maybe that's being screwy, but either way it doesn't work. And I can't deactivate it for the rest of this pay period? That's not going to fly! Guess I'll have to go into Sprint and talk to them. Happy Monday, everyone.