Angry Birds Seasons

Angry Birds Seasons just got a new holiday update. But along with the new levels in "Wreck the Halls" came a few new permissions, including phone state and SMS permission, that furrowed a few brows. We caught up with Rovio for a big of explantion. Here 'tis:

On Android, the Angry Birds game itself asks only for the permission to use the Internet. Versions of the game that include advertisements, support for in-app purchases, or both, require additional permissions. The ones that might concern our customers the most are coarse location, phone state and SMS related permission.

Coarse Location:
Coarse location is used to target advertisements geographically, for example to avoid showing Chinese advertisements in the USA and vice-versa. Android also allows finer location discovery, but we have decided not to enable it for advertisement purposes.

Phone State Permissions:
The phone state permission is used to identify devices in order to implement advertisement frequency capping and targeting. Basically the aim is to avoid a situation where our customer has to view the same advertisement too many times on the device in question.

SMS related permissions:
SMS related permissions allow in-app purchases, where available. For example the Mighty Eagle, to be securely billed on the device owner’s phone bill.

Rovio does take privacy issues very seriously. The Android permissions that our games require are constantly reviewed and we strive to provide the best possible user experience while respecting our customers’ privacy.

Hope that clears things up for ya.