PRADA phone by LG 3.0

The obtusely named PRADA phone by LG 3.0 is now available in South Korea, the manufacturer announced today. It'll be released in most European nations and in other parts of Asia in January.

As you'll recall from our hands-on with the phone earlier this month, the PRADA phone by LG 3.0 (seriously, we're just calling it PRADA 3.0 from here on out) is running a unique UI on top of Android 2.3 Gingerbread, has a 4.3-inch display at 480x800 resolution and 800 nits of brightness, 8GB of onboard storage, a 1GHz processor and a 1540 mAh battery.

We've got our hands-on video and the full press release after the break.

More: PRADA phone by LG 3.0

Youtube link for mobile viewing


Much Awaited Designer Smartphone Arrives in South Korea Today, Europe and Asia in January
Seoul, 28 December 2011: LG Electronics (LG) made its highly anticipated PRADA phone by LG 3.0 available to the public today in South Korea. The phone is now available to Korean customers and scheduled for the release in most European countries and other parts of Asia in January.

The phone, its existence announced only last month in Seoul during the joint signing ceremony, was unveiled for the first time at a showcase event in London two weeks ago. The stylish new device has been attracting significant attention for being the only smartphone with premium branding on the market currently.

The PRADA phone by LG 3.0 is the third handset from the PRADA and LG collaboration following the highly successful PRADA phone by LG 1.0 and 2.0 phones. The latest offering continues in the same tradition combining PRADA’s trademark chic simplicity with LG’s leading technology, including one of the brightest 800-nit NOVA display and a PRADA themed UI for truly unique mobile experience.

Following PRADA’s renowned design philosophy, the handset features a full glossy touchscreen on the front and PRADA’s signature Saffiano pattern on the back. Impressively thin at only 8.5mm, minimal hardkeys and a classic black finish complete the phone’s sleek look.

With 1.0GHz Dual-Core/Dual Channel architecture, the PRADA phone by LG 3.0 is as effective as it is stylish. The phone runs on Android Gingerbread OS with an update to Android Ice Cream Sandwich scheduled for the second quarter of 2012.

For more details on this unique collaboration, please visit the official site of PRADA Phone by LG 3.0 at


Reader comments

PRADA phone by LG 3.0 now available in South Korea; Europe, rest of Asia in January


Well.. Anything is better than that "Broke out of the Box" Galaxy Nexus.. What a joke of a telephone for $800.00 Dollars. Running 2010 stock Droid Charge parts in it.. And runs LESS STABLE than the Droid Charge! Thank God we are just 13 DAYS AWAY from seeing REAL 2012 Tech Phones at CES..

Blazing on my Custom 1,300 mhz Droid Charge.. Awaiting the Debut of KAL-EL !

You are starting to get annoying and should have your posting privileges taken away... You must work for or at least get paid by nvidia, right?

I don't think the troll is going away since he's been posting the same thing for months now.

Anyway, I just mark it as spam and move on. If it gets enough spam votes, it'll be hidden.

The Galaxy Nexus is Failed GARBAGE.. Can't even add Memory to it.... What a Rip for a so called State of the Art Phone.. Nothing works the Battery.. Google.. The Antena... NFC... Nothing.. Its a Garbage Phone and should cost $99.00 not $799.00.

I'd say you're entitled to your opinion, but this isn't an opinion, they're just statements that are wrong. Keep rocking your Droid Charge and I hope you're satisfied with whatever Kal-El device you decide to go with. I'm glad you enjoy it. Millions of people enjoy their Galaxy Nexus and it works just fine. I and others will continue to enjoy our GNexuses even after the Kal-El devices come out.

Don't Hate.. Really.. You Blame me for the FAILURE of the Galaxy Nexus? You Blame me for it having my Droid Parts in it? Really Stop It.. I Simply State The Facts.

Now.. Good News! Over at Phone Arena They laid the Great News on me! My wish has coming true!! The Samsung Galaxy SIII WILL HAVE a Quad-Core based Processor in it!!! Yay!!! Looks like the Exynos 4412 Chip will get the nod... A 32nm Quad-Core BEAST and should easily be running at 1,800 mhz if not a little higher.. And hopefully paired with the 10 core Nvidia GPU.. Only bad news is it will not debut until MWC which is in February. I hated the SII did not come to to Verizon But hopefully the SIII will.. Cause Ya Can't have a Smart Phone without an UNLIMITED Data Plan.. Makes No Sense.

Blazing on my 1,300 mhz Droid Charge.. Awaiting the SGS3 !!!

i like the general slim form factor. not sure about the UI, icons, black and white theme, specs, capacitive buttons, and top hardware buttons etc.

just like the bags they sell, nothing special except the name. from the specs the phone is very much under par.

Phone looks pretty awesome to me. But since I already have the X I'm good. If it aint broke dont fix-it.

ugliest phone ever. boring.ui..I've had a prada phone before and the older one was way better than this..what's with the black and white icons, very plain. all you can really do with it is "hey look what company my phone is made by" and nothing else. who would want to show off a ugly ui like that or compare it to any other phone...POS.!

Fugly? Expensive? "Brand" name? Below-average hardware? Dictators world-wide approve! What's the best way to show your people what a rich douchebag you are than by buying expensive crap just because you can?!

Love the back of the phone. Not bad looking. They could have went with more storage in it. And what's up this dude Raiderwill? How is he even talking about the GNex and he's still rocking a Droid Charge? Has he even played with one at all? My GNex is working like a champ. And yeah, the whole signal issue on the GNex is way overhyped.