As we're sitting in on LG's CES 2011 conference, it seems the press release for the LG Optimus Black as it's now called has escaped a little early on the LG website. The device may look similar to you as it's been fondled a few times but previously known as the LG "B". As mentioned in the press release the selling points here are the sheer size of the device as it comes in at only 9.2 mm thick and weighs only 109g and the display it's using which LG claims is “designed to be the brightest, clearest and most readable among mobile screens with 700 nits of  brightness for optimal visibility.” Hit the break for the full press release and sit tight we we gather you all some more info. [LG]

LAS VEGAS, Jan. 5, 2011 – LG Electronics (LG) announced today it will unveil a new Android smartphone, LG Optimus Black, at the 2011 International Consumer Electronics Show (CES) from January 6th in Las Vegas. Providing users with a dramatically brighter 4-inch NOVA display in the world’s slimmest 9.2 mm mobile device, LG Optimus Black creates a one-of-a-kind user experience unlike anything before.

Available for the first time in the mobile market, LG Optimus Black’s NOVA display is designed to be the brightest, clearest and most readable among mobile screens with 700 nits  of brightness for optimal visibility. LG Optimus Black provides users with an easier and more natural experience when browsing the web, reading emails, or writing documents with higher levels of brightness and pure white tones that deliver true black and white colors for ideal handset viewing. NOVA technology featured on LG Optimus Black also enables users to maintain visibility whether indoors or outdoors under strong sunlight.

In addition to greater luminosity, the NOVA display on LG Optimus Black also radically reduces power consumption by 50 percent during general indoor use compared to a conventional LCD. Similarly, AMOLED consumes twice as much power as NOVA to display a full white screen, the most frequently used color scheme for web browsing. Combined with the 1500 mAh battery of the LG Optimus Black, users will have enough power for their daily needs, even at maximum brightness settings.

Users will never be out of style with the LG Optimus Black’s ultra slim 9.2 mm design. Making a strong visual statement, LG Optimus Black weighs only 109g and offers sleek lines and smooth edges that improve handheld grip. Tapering down to the world’s thinnest smartphone profile of 6.0 mm, LG Optimus Black’s subtle back arch helps to create the illusion of even greater slimness.  Unique to the LG Optimus Black, the flush and flawless finish of the front display is achieved by innovatively hiding the Invisible Receiver behind the edges of the phone.

“We are excited to introduce this stylish new Android smartphone and expect the LG Optimus Black to play a key role in the mobile market,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “LG Optimus Black reflects our core strengths of advanced technology, in both display and design, offering the world’s brightest screen and the world’s slimmest design in an attractive and smart package.”

The LG Optimus Black also offers a set of smarter features designed for easy and faster access to important apps and content. Optimus UI 2.0 lets users directly access messages, emails and missed calls from the locked screen with just one single finger tap. The Gesture UI offers more intuitive commands, including lifting, shaking and tapping, for taking calls, entering camera mode, or enjoying music. LG Optimus Black also introduces the world’s first Wi-Fi Direct™  for quick and high-quality data transfer between mobile devices and adopts the world’s first 2MP front-facing camera.

All LG Optimus Black features are available on the Android 2.2 Froyo platform with Android 2.3 Gingerbread upgrade capability. Utilizing the 2MP front-facing camera, LG Optimus Black allows users to utilize video telephony functions of higher quality after upgrading to Android’s Gingerbread.

The LG Optimus Black will be rolled out globally in the first half of 2011.

 
There are 38 comments

Reader comments

LG announces the Optimus Black with NOVA Display

38 Comments
Sort by Rating

Looks interesting, but considering this might not be out until May/June and shipping with 2.2 makes me a little sad.

Although they never said, it'll likely see a showing on GSM / CDMA carriers along with what ever letter you wanna attach to the name after. L, U, M etc..etc

In the US at least, the letter corresponds to the carrier ie. Optimus S = Sprint, Optimus T = T-Mobile

We may very well see the same thing with the Optimus Black (eg. Optimus Black S, Optimus Black T, etc.)

Specs mean nothing! It's thinner than the iPhone lol. LG hasn't given off the full details yet but you know as soon as we know, you'll know.

Why does the pic of the phone have the black notification bar that is only part of 2.3 or custom ROMs?

Personally i hope bar on the botton with "phone, contact, internet, menu" it doesnt make it a standard cause i think the MOTO and HTC ones looks much better

FFS, how do you have a press release pimping the "NOVA DISPLAY" and not mention the freaking resolution?!

That doesn't answer the question. Why would you put out a press release focusing on the display and NOT ANNOUNCE the resolution?

Can anybody please tell me where I can get that digital/weather widget from? I have not been able to find it for my Evo. Thanks in advance for anyone's help.

That's because it's most likely part of LG's Optimus UI. You're best bet would be waiting for someone to make a knock off.

Why is that a fail? How high a resolution does the camera used for video conferencing really have to be? It's not like you're going to be taking photos with it. Sheesh.

Name a phone with a higher megapixel count on a front facing camera? Also, let's not forget that megapixels really don't translate to better image quality; It's often better to have fewer rather than more.

Fail? Most FFC's are VGA as far as I know which is 640x480 and that equates to 0.3MP. 2MP seems like quite an improvement.

"hide the Invisible receiver behind the edges of the phone" = "antenna around the edges of the phone"? I sure hope not. it would be good to learn from Apple's snafu with that design.

Bring it to Sprint without the 4G fee baggage crap and I'm in, as it looks like HTC has gone 4G only for all future Sprint phones.
So sad... I love my Hero.

I only see you saying that maybe because you live in a area with no 4g or spotty 4g, but for someone like me love Sprint's 4g. You have to understand that its Sprint's future and every high end device will have 4g, I love it, it was faster then my Verizon dsl at home. I wouldn't call it crappy until you really use the benefit to its full potential and then make your decision.

Really hope this comes to Sprint. I got a chance to play with the EVO and it's maybe a little big for me. The screen is overwhelming. Was looking forward to the Shift but I don't think I want a keyboard. Optimus S is nice but too small. This phone would be perfect.