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Intel is hoping to become more competitive in 2013 with new manufacturing processes that will shrink chip circuitry from 32 to 22 nanometers (nm) in size. The chip maker has been trying its best to make a run at the smartphone market, with a couple of devices like the Motorola RAZR i, but just hasn't seen the market share it was hoping for. One of the original issues with Intel processors for phones and tablets -- marketed under the Atom brand name -- was their power consumption, which seemed to lag behind that of comparable ARM units.

This new process, based on its "TriGate" technology used for its larger PC processors, uses three-dimensional transistor structures that help save space and therefore increase efficiency. Intel claims 22- to 65-percent performance improvements in its 22nm chips compared to current 32nm units. The company does admit that it is about 6 months behind schedule on releasing SoC's, but analysts expect them to become available in the second half of 2013.

Even if the technology checks out, Intel still has an uphill battle ahead of it. The next part of this equation will be convincing smartphone and tablet manufacturers that Atom is a better choice than price-competitive ARM units -- as well as consumers that "Intel Inside" is something they want in more than just their PC.

Source: WSJ