HTC Desire 510

Another spot filled in the Desire lineup with nice hardware design and Sense 6

Building on its mid-range Desire brand, HTC today announced the LTE-equipped Desire 510 for a worldwide launch. Slotting in notably lower than the Desire 610 announced earlier this year but much higher than last year's Desire 500, the 510 is a 4.7-inch device with a fresh plastic design in either white or grey.

The Desire 510 pulls design notes from both the Desire 816 and 610, but harbors much lower-end specs to hit a more budget-friendly price point. The 4.7-inch display's resolution is just 480 x 854 (FWVGA), backed up by a Snapdragon 410 processor, 1GB of RAM, 8GB of storage (SDcard expandable) and a simple 5MP camera — but thankfully that's powering Android 4.4 and Sense 6, the latest software available.

The big deals here are that this device is equipped with LTE support and enough horsepower to easily push around the software — two important aspects in this kind of device. It's even going to have a Dot View case available for it for a little extra flair.

HTC isn't spilling the beans on where the Desire 510 will land price-wise, but given the specs we're expecting it to be quite affordable. We do know that it'll be headed for a worldwide launch later this year, though, with releases in the U.S., Europe and Asia.

HTC Desire 510

Source: HTC


HTC's lowest cost LTE device delivers blazing speed at an affordable price

Taipei, 27th August 2014 - HTC, a global leader in mobile innovation and design, has unveiled its most affordable LTE smartphone to-date, the HTC Desire 510. Combining quad- core LTE performance with a spacious display, the HTC Desire 510 is an all-round multimedia powerhouse. For people yet to experience LTE performance, the HTC Desire 510 is the perfect introduction to a world of high-quality, on-the-go video streaming and super-fast downloads.

"The industry has been talking about the 4G effect for so long now that it's easy to forget that only a small selection of top-end devices are taking advantage of the technology," says Peter Chou, CEO, HTC Corporation. "Owning the latest and greatest technology shouldn't be reserved for those with the highest budgets. People today should expect their smartphones to double as mobile entertainment hubs. This means ensuring that they're fully loaded with the latest movies, TV shows and albums, by taking advantage of the super-fast network speeds available. The HTC Desire 510 does this and more, making it the perfect mobile media device."

Blazing speed, great value

The HTC Desire 510 is the perfect smartphone for budget minded consumers who want the latest multimedia on the go without buffering or lag. Supporting the latest category 4 LTE connectivity, the HTC Desire 510 means that your favourite content is always just a tap away with superfast download and streaming speeds. Running Qualcomm's latest quad-core 1.2 GHz SnapdragonTM 410 processor, the Desire 510 ensures silky-smooth graphics and browsing, enabling quick and effortless multi-tasking. Whether browsing, watching films or gaming, the smooth, responsive graphics make the HTC Desire 510 the ultimate multimedia device.

Thanks to 8GB of on-board memory and an expandable microSDTM card slot, you'll be able to store all of your favourite apps, games, music or movies on your HTC Desire 510 without worrying about running out of space.

The ultimate mobile media experience

The HTC Desire 510 phone's 4.7" display is perfect for watching videos and gaming and makes even browsing the internet visually stunning, with its striking screen, signature design and HTC Sense features combining perfectly for an unparalleled, all-round performance that sets a new standard in the category.

Complete with HTC BlinkFeedTM, the HTC Desire 510 will quickly and simply aggregate the latest digital updates from your social networks and popular RSS feeds, keeping you up to date at all times. Move away from traditional, static home screens and get the news that matters to you the most, wherever and whenever you need it.

Available in Terra White and Meridian Grey, the device's polycarbonate chassis looks and feels great, sitting comfortably in your hand or pocket. Customisably cool, the HTC Desire 510 can also be fitted with its own HTC Dot ViewTM case1. Answer calls in retro style even when the case is closed and make the HTC Desire 510 uniquely yours by selecting from 18 different themes or from your gallery photos, to create your own matrix wallpaper that reflects your mood, personality and style.

Supporting Android 4.4 with HTC Sense, the HTC Desire 510 represents a truly premium mobile experience at a highly affordable price.


The new HTC Desire 510 will be available with mobile operators and major retailers worldwide.


Reader comments

HTC announces Desire 510 with LTE, mid-range specs


They really need to get rid of that hideous HTC bar under the screen. This phone along with other HTC phones have so much wasted space.

I've met quite a few people who like the bar. They like to have a place to hold on :).

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Why can't you rest your finger on the speaker grill? I think the M8 is the best phone out there in terms of build quality and software experience, but the bezel and camera ruin what could have been a perfect device.

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I completely agree with you. If the bezel were smaller to make it slightly shorter I would have replaced my M7 with it instead of the G3. Sense 6 was incredible on my M7. I deeply miss Blinkfeed.

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I also switched to the G3 and am loving it. But I'm very much awaiting the M9 because I really do like HTC devices and think they're one of the more forward thinking OEMs out there.

This could sell if they price it right. I'd still feel more confident buying a Moto G or E for older family members. Hopefully they'll surprise us.

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The minus here, when compared to the Moto G or E, is that both of those phones will likely receive more timely updates than this Desire handset. And, before some blind HTC fanboy chimes in with nonsense, Moto has even said as much that they are dedicated to updating all of the handsets that they currently have out.

I love HTC and my M7, but I have to agree. You're more likely to get updates on a cheap Moto than a cheap HTC handset.

Yeah, I'm not trying to start the whole "HTC sux at updates" crap. Recently, they've been doing their best to be transparent about the process. But, being realistic, we're all no stranger to HTC abandoning updates to cheaper handsets, especially ones that may not sell that well. Hell, Sammy is guilty of it, too. It's business, after all.

Mercdroid. Seriously, you and No Nexus are two of my favorite people in the comments. But if say, my friend Sarah who walked into the store and has X amount of money on her and this phone was at best buy for price Y. Then "Z" she's going to get that phone because she doesn't care about the updates or thinking about the future. It works here, now, and later after its bought. It's priced to sell. I don't blame HTC or Samsung or any company for that matter that doesn't support mid range devices. If it works and does daily every day things and for the price point who cares about updates? Now you may say Moto G is a better value because of the support for updates. But if she doesn't care or if anyone else who purchases this phone doesn't care then why should we as a community of fans of Android care? We shouldn't. I'm not necessarily disagreeing with you and I wish I had a witty analogy to lighten the tone of this comment but I'm drawing a blank. But yeah... I don't think updates matter for phones like these.

Haha, no need for a witty comment. I completely agree with you, brother. Being on this site, it's easy to lose sight of the fact that not everyone cares about updates. Sometimes, people just need a cheap smartphone. Hell, I recently met a girl (cute, BTW), that had a Lumia 630 (?, one of the cheaper ones, AT&T, I think). She only bought it because she walked into the store and told the sales rep to give her the cheapest off-contract phone they had. That just happened to be it. She obviously didn't ask about updates or any of that jazz (I don't know too many girls that know or care about updates, anyway, lol).

But, yeah, I wholeheartedly agree with you, brother!

See? That's why you're one of my favorite people on here. Sensible. Reasonable. And pure friggin awesome. My girlfriend wants a G3 and I'm trying to talk her down into something cheaper because she uses stock everything. Doesn't change the ring tones or use folders or anything. I had to change the wallpaper for her on her S3. But you know why she wants the G3?because of the circle case. Seriously. She wants it just for that case. Lmao she's adorable. But I wish I could get it out of her head she doesn't need a spec beast. Ah well.

Haha, I appreciate the compliments, man! Your girlfriend has great tastes. I'm not going to lie: when I first saw the Circle case, I drooled a little, too. It's an attractive looking case. Girls will be girls, I guess, lol.

I'm not sure what carrier you or your girlfriend are on, but if they make a similar case for the G3 Beat, I'd look into getting that for her, especially if it's priced accordingly.

Lmao! Too late now. She read our comments and she's saying how awesome the G3 is and asking about specs and looking it up. We have Verizon. I was trying to point her to the Vista but I can't in good faith give her a 720p screen on a phone that big. Maybe I'll talk her down to the HTC Remix. But I doubt it. She saw what you said about the case and I'm pretty sure she's going to get what she wants, bro. She LOVES that case. Plus she's coming from an S3 too so she won't complain about am upgrade for another 2 years.

Haha Hey, coming from an S3, she deserves this upgrade! Yeah, don't let her get the Vista. Friends don't let friends buy LG Vistas. And, boyfriends don't punish their girlfriends with LG Vistas, lol.

There was no doubt in my mind that she was going to get a G3. Girls know how to get what they want. Trust me, me and my wallet know, lol. I think it's awesome that she's looking up the specs for it. Better to buy what she wants now than to do it down the line.

The specs are too low, I would rather save up the extra bucks for a flagship phone.

Brought to you by the Samsung Galaxy S5

Good for you, that you can even think to say those words. For others, it's this or some other similarly priced device.

Sorry, I guess I should have been thinking about this as a budgeted phone instead of comparing it to a flagship, it's not a bad phone though, I never said that. I'm a fan of Samsung, but I like HTC, LG, and iPhone also, etc. I just chose Samsung because it fits my desires and I like the UI, but HTC is also great.

Brought to you by the Samsung Galaxy S5

You don't have to apologize to me, lol. Choose what works for you, brother! My comment was kinda directed at both of us, to be honest. For me, it's easy to compare a budget device to a flagship and forget that I'm not the target market for every device that is released. Just be grateful for what you have!

Well, seeing as you have an S5, despite the specs this weak HTC phone probably preforms better.

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The desire 610 is $200 on att off contract, so this needs to be priced around $100. This beats Nokia lumia 635 that is $100 because 510 has front camera. Well Motorola g is still better than all of the others. You can get one for $50 on cricket. Moto g2 actually looks like a phone I could use as daily driver, better camera, screen, and other specs. Hope it is still $200 but could see $50 price increase

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Well, idk which is better, this or lumia 635,this does have front camera...

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Yeah, HTC has the design perfect. It's awesome how their design is fluid from the flagships down to the budget-friendly models.

I would get this if price is right but I still have the moto g ($85 at Walmart for the Verizon and Boost modules, at least on the website!!), and moto g2 if the price is right!!

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720p. Please.
I don't want to buy an expensive phone. I don't need a Snapdragon 810. But it won't kill you to put in a 720p screen in a Midrange phone.

It looks like a nice mid-range device. I like the design, and its support for 64-bit processing.

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