Another spot filled in the Desire lineup with nice hardware design and Sense 6
Building on its mid-range Desire brand, HTC today announced the LTE-equipped Desire 510 for a worldwide launch. Slotting in notably lower than the Desire 610 announced earlier this year but much higher than last year's Desire 500, the 510 is a 4.7-inch device with a fresh plastic design in either white or grey.
The Desire 510 pulls design notes from both the Desire 816 and 610, but harbors much lower-end specs to hit a more budget-friendly price point. The 4.7-inch display's resolution is just 480 x 854 (FWVGA), backed up by a Snapdragon 410 processor, 1GB of RAM, 8GB of storage (SDcard expandable) and a simple 5MP camera — but thankfully that's powering Android 4.4 and Sense 6, the latest software available.
The big deals here are that this device is equipped with LTE support and enough horsepower to easily push around the software — two important aspects in this kind of device. It's even going to have a Dot View case available for it for a little extra flair.
HTC isn't spilling the beans on where the Desire 510 will land price-wise, but given the specs we're expecting it to be quite affordable. We do know that it'll be headed for a worldwide launch later this year, though, with releases in the U.S., Europe and Asia.
HTC DESIRE 510 BRINGS SUPER-FAST 4G TO EVERYONE
HTC's lowest cost LTE device delivers blazing speed at an affordable price
Taipei, 27th August 2014 - HTC, a global leader in mobile innovation and design, has unveiled its most affordable LTE smartphone to-date, the HTC Desire 510. Combining quad- core LTE performance with a spacious display, the HTC Desire 510 is an all-round multimedia powerhouse. For people yet to experience LTE performance, the HTC Desire 510 is the perfect introduction to a world of high-quality, on-the-go video streaming and super-fast downloads.
"The industry has been talking about the 4G effect for so long now that it's easy to forget that only a small selection of top-end devices are taking advantage of the technology," says Peter Chou, CEO, HTC Corporation. "Owning the latest and greatest technology shouldn't be reserved for those with the highest budgets. People today should expect their smartphones to double as mobile entertainment hubs. This means ensuring that they're fully loaded with the latest movies, TV shows and albums, by taking advantage of the super-fast network speeds available. The HTC Desire 510 does this and more, making it the perfect mobile media device."
Blazing speed, great value
The HTC Desire 510 is the perfect smartphone for budget minded consumers who want the latest multimedia on the go without buffering or lag. Supporting the latest category 4 LTE connectivity, the HTC Desire 510 means that your favourite content is always just a tap away with superfast download and streaming speeds. Running Qualcomm's latest quad-core 1.2 GHz SnapdragonTM 410 processor, the Desire 510 ensures silky-smooth graphics and browsing, enabling quick and effortless multi-tasking. Whether browsing, watching films or gaming, the smooth, responsive graphics make the HTC Desire 510 the ultimate multimedia device.
Thanks to 8GB of on-board memory and an expandable microSDTM card slot, you'll be able to store all of your favourite apps, games, music or movies on your HTC Desire 510 without worrying about running out of space.
The ultimate mobile media experience
The HTC Desire 510 phone's 4.7" display is perfect for watching videos and gaming and makes even browsing the internet visually stunning, with its striking screen, signature design and HTC Sense features combining perfectly for an unparalleled, all-round performance that sets a new standard in the category.
Complete with HTC BlinkFeedTM, the HTC Desire 510 will quickly and simply aggregate the latest digital updates from your social networks and popular RSS feeds, keeping you up to date at all times. Move away from traditional, static home screens and get the news that matters to you the most, wherever and whenever you need it.
Available in Terra White and Meridian Grey, the device's polycarbonate chassis looks and feels great, sitting comfortably in your hand or pocket. Customisably cool, the HTC Desire 510 can also be fitted with its own HTC Dot ViewTM case1. Answer calls in retro style even when the case is closed and make the HTC Desire 510 uniquely yours by selecting from 18 different themes or from your gallery photos, to create your own matrix wallpaper that reflects your mood, personality and style.
Supporting Android 4.4 with HTC Sense, the HTC Desire 510 represents a truly premium mobile experience at a highly affordable price.
The new HTC Desire 510 will be available with mobile operators and major retailers worldwide.
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