In a somewhat puzzling bit of news, rumor has it that YouTube will launch its own subscription music service. According to sources of Billboard, YouTube is planning a two-tiered subscription music service that builds on the music label deals Google secured for Google Play Music All Access. Sources claim that a YouTube music service would have a free, unlimited tier that offered on-demand access to full music videos — on the web and mobile — and a paid tier with no ads and some sort of offline listening.
While YouTube naturally declined to comment on its plans, we're a tad confused as to why Google would release a music subscription service from its YouTube brand when it already offers a great service in Google Play Music All Access. YouTube is currently a huge destination for music videos, so it will be interesting to see how Google leverages that mind share into a potential subscription service going forward.
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Andrew was an Executive Editor, U.S. at Android Central between 2012 and 2020.