T-Mobile will begin a new program starting on January 25 it calls Smartphone Equality. The effort will give customers of the wireless carrier their best deals on its smartphones and tablets, regardless of their credit score, if they have paid their bills for at least 12 straight months.
T-Mobile CEO John Legere said that the company was making this change because he claims other wireless carriers offer their best deals to customers with good credit scores. He stated:
This new approach puts the relationships we've built with loyal customers above their credit scores. It's a simpler, saner way to evaluate credit − our history with you. And it's more effective. Because the simple truth is that our relationship with that customer is actually a better predictor of future behavior than their credit history. Ultimately, this initiative will lower the barrier for millions more Americans to get a smartphone – the most transformational technology in our lifetime.
That means that customers who pay their bill on-time for a full year will get the best pricing on new devices — including zero down with no interest and no credit check — something that is typically reserved for customers with high credit scores. The new service puts customer loyalty above credit scores and aims to be "a simpler, saner way to evaluate credit."
This new policy will be available for T-Mobile monthly voice customers with either a prepaid or postpaid plan.
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