Peacock just got more expensive — what subscribers need to know

Peacock logo with content screenshot
(Image credit: Peacock)

What you need to know

  • Peacock is raising prices on all of its streaming plans.
  • This marks the first time that the NBC streaming service has increased prices since its 2020 launch. 
  • Subscribers should have received an email with details about the price hike. 

Since it first launched back in 2020, NBC's Peacock TV has been one of the most affordable streaming services around, bringing over 80,000 hours of content to millions of subscribers across the United States. 

Earlier this week, however, Peacock announced that it would be increasing prices on all of its monthly and annual plans, which is an unfortunate first for the streaming service. Starting at midnight ET on Monday, July 17, the price of the ad-supported Peacock Premium plan has jumped from $4.99 to $5.99 per month, while the ad-free Peacock Premium Plus has risen by $2 monthly to $11.99 per month.

If you try to save some cash by paying yearly, you'll find that Peacock's annual subscription price has jumped from $49.99 to $59.99 for the Premium plan and from $99.99 to $119.99 for Premium Plus. 

Are existing subscribers affected by the hike?

If you're already a paid subscriber, the price increase will go into effect on or after August 17. That means you have another full month of streaming before you need to pay for Peacock at the increased rate. 

Looking to change or cancel your subscription in light of this news? You can do so by logging into your account at, selecting Plans & Payments, and following the instructions found in the Change or Cancel Plan section. 

How do Peacock's prices compare to other streaming services?

Although no one is happy about this price hike, it's worth considering how Peacock's prices compare to the competition. For example, even at $5.99 per month, Peacock's ad-supported Premium plan is one dollar cheaper than Netflix's comparable Standard with Ads plan, while the ad-free Premium Plus tier is a full $3.50 cheaper than ad-free Standard. 

In fact, this price hike places Peacock right alongside the likes of Paramount Plus, and it could be argued that the former has better content. Peacock boasts titles from across the vast NBC catalog, including shows like "The Office," "New Girl," and "Parks and Recreation," plus you get newer series like "Yellowstone," blockbuster films, live sports, and original series. There's a ton of great stuff to watch, you just need to decide if it's worth the cost.

Peacock TV: Starting at $5.99 per month

Peacock TV: Starting at $5.99 per month

The price of NBC's streaming service Peacock is increasing by $1 per month for the ad-supported Premium plan and $2 monthly for ad-free Premium Plus. 

Even with the price increase, Peacock remains one of the cheaper streaming services out there, bringing subscribers instant access to over 80,000 hours of TV series and films, plus live sports, original series, and the ability to download titles for offline viewing (Premium Plus only).

Patrick Farmer
eCommerce Editor

After almost a decade of working in the e-commerce space, Patrick Farmer (he/him) began his career at Android Central as a Deals and Commerce Writer before moving into a new role as AC's eCommerce Editor in 2023. When he's not hunting down the best deals and offering shopping advice for our readers, you'll often find him listening to music, camping out at a brewery, or treating his cat like a human child.