Sprint fires back at T-Mobile's prices with new $60 Unlimited Plan

Sprint's not leaving the single-line users out of the party — they're offering a new $60/month unlimited talk, text, and data plan. There's just one catch: You have to bring your own device, pay for one up front, or sign up for Sprint's Easy Pay monthly payments and upgrade plan. That said, if you're a Sprint customer (or are considering being one), that's still some substantial potential savings you're looking at.

The plan is, as Sprint is quick to point out, a full $20 less than a comparable unlimited offering from T-Mobile, and that larger competitors AT&T and Verizon don't even offer unlimited plans. The new individual plans follow the recently-announced price reductions and data cap raises to Sprint's Framily plans. Sprint's been through something of an upheaval in recent weeks, following the collapse of their bid to purchase T-Mobile and the installation of new CEO Marcelo Claure. He has promised changes to Sprint, and is executing quite strongly on his word of price cuts before network improvements.

Whether that's enough to rescue Sprint from its doldrums, that's hard to say. Are these reduced family and individual plans enough to interest you in spending some time with Sprint?

Thanks to Nostradamus for the tip!

Press release:

It's a New Day for Unlimited Data

Sprint $60 Unlimited Plan – Unlimited Talk, Text and Data –The Best Value on Unlimited Data

$20 Cheaper than T-Mobile; Not Offered by AT&T and Verizon Wireless

OVERLAND PARK, Kan. (BUSINESS WIRE), August 21, 2014 - It's a new day for unlimited data in the wireless industry as Sprint (NYSE: S) announces the best unlimited wireless plan available from a national carrier with the Sprint $60 Unlimited Plan. This plan provides consumers unlimited talk, text and data while on America's Newest Network for just $60 per month, a $20 savings compared to T-Mobile's $80 per month unlimited plan. Simple, easy, affordable – the Sprint $60 Unlimited Plan is available to both new and existing Sprint customers starting tomorrow, August 22. To qualify for the plan, customers must purchase their device through Sprint Easy Pay, pay full retail price or bring their own compatible device.

Whether communicating via email or text, socializing via picture-sharing or tweeting, or navigating with GPS, consumers rely on their smartphones for all of their daily needs. Last year U.S. wireless consumers devoured 3.23 trillion MB of data, according to CTIA's annual survey1, which equates to watching more than 153 billion five minute cat videos on YouTube, or streaming more than 53.8 billion hours of music on Spotify. Meanwhile, millions of American consumers restrict their usage, fearful of data limits with overage charges. With the Sprint $60 Unlimited Plan, consumers no longer have to worry about high bills based on how much data they are using. Enjoying daily life with the unlimited support of a smartphone has never been so easy.

"People know Sprint for Unlimited," said Marcelo Claure, Sprint CEO. "We have long been the leader in offering customers unlimited data and that leadership continues today with our new $60 unlimited plan. Unlimited talk, text and data for $60 is the best unlimited postpaid plan available. And, we've listened to our loyal customers; we're making the Sprint $60 Unlimited Plan available to both new and existing customers."

Sprint's new everyday price of $60 a month for unlimited saves customers $480 over two years against T-Mobile's $80 everyday pricing. And, customers can save $120 over two years versus T-Mobile's promotional price…and they don't have to jump through T-Mobile's hoops and recruit their friends.

Just days ago, Sprint declared a new day for data and announced the Sprint Family Share Pack – a new shared-data plan that can give customers double the high-speed data at a lower price than AT&T and Verizon Wireless. Whether consumers prefer to share or have unlimited data, with Sprint, they can find just the plan they need to get the most out of their smartphones, tablets and other wireless devices.

"With the new Sprint Family Share pack and now the Sprint $60 Unlimited Plan, Sprint is giving consumers what they want: choice, simplicity and value," Claure said.

The Sprint $60 Unlimited Plan also is an ideal fit for small businesses, enabling their employees to be more productive in more places and providing the ability to stay on top of what matters most.

Source: Sprint

Derek Kessler is Special Projects Manager for Mobile Nations. He's been writing about tech since 2009, has far more phones than is considered humane, still carries a torch for Palm (the old one), and got a Tesla because it was the biggest gadget he could find. You can follow him on Twitter at @derekakessler.

335 Comments
  • SHOTS FIRED! Posted via Android Central App
  • I've got my popcorn and soda! Okay Tmo, return fire.... This has all the makings of a good ole street fight... Posted via Android Central App
  • What shots?? Once you are on sprint's network you're trapped in a contract with an ETF. The price is good and all, but I'm not leaving prepaid unlimited at $70 on Tmo for $10 monthly savings if it means I have to sign a contract to get it.
  • Maybe you missed the part about bringing your own device or pay for one up front? No one said anything about signing a contract.
  • Aside from Nexus devices you can't take your phones to other networks just MVNOs, at least not easily. Hopefully Sprint changes their minds about domestic unlock soon.
  • No argument there. All the newer phones have all the bands in there, they are just locked up tight
  • Not until 2015 Posted from area 51 on my Sprint GS5
  • But you can buy a used Sprint phone for cheap and bring it in and get it post paid or prepaid
  • Did you miss the part where you can bring your own device or use the Easy Pay plan? You don't have to sign a contract.
  • you can bring your device and there is no contract, just like tmobile and they are doing the same thing diferent names, you can pay in full, monthly or bring your own device and if you have the monthly payment and decide to cancel the remain of the balance is due. so you tell me what is the diference please.
  • owing a 'remaining balance' is an early termination, no matter how you slice it. sure it shrinks each month, but you still have to pay to leave. you know what it costs me to leave tmo if i decide to???? not a penny....nothing...nada!!! i get a sim card for the new carrier, buy airtime and i'm done. this is what sprint needs to have in order to entice me. i'm not paying anyone to let me take my business elsewhere. where i come from that is called extortion.
  • If you leave Tmo while paying for a device in monthly installments you'd owe them the remaining balance too, I don't think you read his post very carefully.
  • YOU did not read mine very carefully....I was speaking of my situation....on prepaid service where I own my device and it has been paid in full. If I leave, I pay nothing. I have no ties, no bills, no etfs, no iou, nothing. Sprint can't match this. Until they can match this, beat the price, and cover my area as well as Tmo with the same or better speed, they can not call themselves a competitor in my eyes, because they offer nothing similar.
  • Sprint just matched it! Can you not read? Pay full price or bring your own device and there is NO tie to Sprint.
  • he is a hard t mobile lover. you cant change people like him. i had people tellimg me i pay to much for my service hen i tell how much i paid their response is oh but i dont have a contract
  • You own your own device Tmo and sprint are the same
    You leave Sprint or t-mo no more bills from either so they are the same
    Coverage I do not know how your area is. I do not understand why this is beyond you.
  • +1 Posted via the Android Central App on VZW Moto X
  • Lightyear420, It's obvious you're an idiot and don't understand that you can buy a phone via Craigslist, or via ebay, Amazon, or other means. And stop with you're lies, you pay $80 excluding taxes for T-Mobile unlimited, not $70. Everyone knows that T-Mobile went up $10 so it's now $80 for unlimited. The $70 is unlimited talk and text with 5 gigs excluding taxes so stop with you're bull shit. Sprint is Unlimited $60 everything excluding taxes. So $60 is cheaper than $80. That's $240 less in one year.
  • Uhhh, I'm paying $70, you get grandfathered in if you don't change your plan.
  • No it is not. It is paying for the service that you used just prior to the termination, not for future stuff that you will not use (to get out of a contract). For instance. If I cancel on the 15th of the month all I have to pay is the prorated 15 days of the month, not for the next 15 days. You can spin it all you want, you are wrong
  • Early....before the predetermined time. termination....to end. fee....a predetermined amount of money to pay for a service or good...in this case a contract or agreement. there was no discussion of pro rated service. the discussion was of the service unused for the remainder of the contract, and of the remaining balance due for the device. and don't say there is no contract, because you sign one when you agree to pay for a device or agree to stay with a company for a set amount of time. either way its a contract and there is a balance due if you sever it, ergo an etf. Even tmo uses etfs still when you cancel your service on postpaid before the device is paid off. You owe ther remaining balance. Anyone who doesn't think that is an ETF is a damn fool.
  • If you have an installment plan on your Ford car, you do not get to just walkaway and buy a chevy...this has nothing to do with EFT, it is paying what you agreed to buy. There is NO CONTRACT with these service plans. There is no EFT for the SERVICE PLAN (ot the easy pay either really). You only pay FOR THE SERVICE YOU USED. Not for next month, not for next year jsut what you already used. You sir, are the damn fool if you insist that this is some kind of EFT
  • It really isn't an early termination fee though. You are paying for hardware, not service. Since the hardware is connected to the service, it is sort of like an early termination fee, but technically is more like paying off a loan.
  • You are completely wrong. The loan is on the phone. That's it. If you owe money on it (like a car, mortgage, etc.), you have to pay it off. That is the same for all the carriers including T-Mobile. You can be a T-Mobile lover all you want. If you buy a phone outright or take a loan on it, there is no contract. The prepaid vs. postpaid thing is a non-issue. If I buy a phone outright, there is no contract. If I take it to Sprint or T-Mobile (or AT&T), I am not entering into a contract. The fact is that this is cheaper than T-Mobile period. Whether you have T-Mobile or not or you're a lover of T-Mobile, facts are facts. You would look a lot better in these responses if you would just admit that this plan is cheaper than T-Mobile. It is. It might not be "better" since you have to deal with Sprint's service, but it's cheaper...no question.
  • You are a moron and a hater. That and you can't fucking read.
  • Buy a device through T-Mobile's payment plan and end service: Remaining device cost balance due immediately, charged on final bill. Buy a device through Sprint's payment plan and end service: Remaining device cost balance due immediately, charged on final bill. Bring your own or pay full retail up front for T-Mobile-compatible device: leave at anytime, no questions asked. Bring your own or pay full retail up front for a Sprint-compatible device: leave at anytime, no questions asked. They are literally, not figuratively, identical in how those plans operate. If you are on a device payment plan, you must pay for service, or the balance on your device is immediately due. The same is true for every device payment plan in the US, and the vast majority of those around the world.
  • THIS
  • ok let me kae it more clrear i have a nexus5 unlocked and decide to get service from sprint with this plan and im not happy with them i can leave the next month no etf, is the same plan with t mobile
  • Yes Posted via Android Central App
  • You had to have purchased the device at one point for tmobile, Sprint is doing the same thing. Buy a phone from a friend or online and you can be on no contract. Very simple. Posted via Android Central App
  • This plan is not a two year contract.... Posted via Android Central App
  • If they would start a test drive program like T-Mo did, I'd be all over it. I know Sprint is a viable option where I live, but I'd want to check out its performance in some of the more remote places I work before switching.
  • You can.. Sprint has a 30 day trial. If you are not satisfied you will be refunded 100% all charges and fees. You can also choose any phone to try not just an iPhone.
  • The problem is the upfront. T-Mo puts a hold on the money but never charges.
  • It's not the upfront money that's the problem. It's the annoying paperwork and associated hassle. It took about two minutes to fill out the T-Mo form, and about the same when I dropped it off. I might still do it, though. Sprint's the only major US carrier I haven't used significantly.
  • OK yeah you would be right on that account, I was thinking more practical Posted via Android Central App
  • I hope they've gotten a LOT better at stocking SIM cards (or UIUC or whatever they call it) in preparation for this... They made a mess of it when the Nexus 5 came out, I got mine relatively easy but others weren't so lucky and activation over the phone was still a minor hassle. That might put a damper on people being able to easily try this plan, so i hope they've done some proper employee training and card stocking.
  • They do. That was around the time not many phones had UICC cards that needed replacing. So they didn't keep them on hand. They have them now.
  • No they have not. I called several stores around me and nobody had one. I had to order one from Sprint. In fact I ordered 2 just because. They're free.
  • They usually have at least a handful of cards, employees are just dumb about it... They may not have droves of spares but if they have a customer in store waiting to activate a plan they can easily just take one from any other phone. The one they gave me for the Nexus 5 came from a One IIRC, calling is probably a waste of time tho. I'd just show up and politely demand one, or order it and wait for it to arrive at your doorstep; but yeah, they tend to handle this terribly.
  • The 30 day return policy promotion is over, it's 14 days again.
  • The 30 day trial has ended.
  • Sprint no longer has a 30 day trial. Only 14 day
  • Meh, this is nothing new, Sprint actually already had this same exact plan available months (if not years) ago... For some reason they never advertised their off contract plans in the past tho (I guess pre-Nexus 5, cheap Moto X, etc it did make less sense), the plan was even pretty hard to find on their site. I wasn't aware of it at all until another commenter on AC pointed it out to me, and I've been with Sprint for a few years. After I bought a Nexus 5 I ultimately decided not to switch to it because I'm already paying $64/month thanks to a hefty discount, so having the option to renew a contract later for a nice phone discount seemed worth the extra $48/year ($4x12). I was still on contract then anyway... My discount probably doesn't apply tho I never bothered to check. Anyway, I don't know if perhaps they quietly killed this plan in recent months and then suddenly decided to revive it and advertise it, but it's not new. Definitely a good value if you have solid Sprint coverage tho, I'm glad they're putting it in the limelight.
  • You're thinking of the Unlimited My Way plans, and they were not this cheap.
  • I'm not, they had a pre paid plan that was exactly $60, off contract, same details, no phone discount etc. It was buried pretty bad on the site but it's existed before.
  • No mention of LTE. Holster the BB gun. Posted via Android Central App
  • Of course there is LTE, what world do you live on? They wouldn't just make a 3G only plan...
  • Car commercials don't specify if the car includes tires, better be careful for that too.
  • Wow, I can save $10 if I switch to Sprint! So for my $10 savings I get to have slower network speeds. . No thanks. Maybe if Sprint offered $10 unlimited everything plans. No, not even then.
  • Dpending where you live? I get amazing speeds on Sprint in the past year and I live in AR of all places. I can't imagine how good bigger cities are. Stop speaking out the of ignorance. If it's not good where you live, doesn't mean it isn't everywhere.
  • Shut up Posted via the Android Central App
  • T-Mobile still offers unlimited 2G data and unlimited texting while roaming internationally for free. Also they have MUCH cheaper call rates while roaming internationally than Sprint offers. Posted from area 51 on my Sprint GS5
  • Yeah, Sprint's roaming agreements overseas are pretty bad, Tmo's rather unique in that sense; traditionally it's made more sense to get new local SIMs when traveling overseas but they're challenged that convention.
  • Sprint is and always will be a SAD JOKE in the carrier game let's stop playing games. Sprint will always be insignificant as Note 3 owners on Sprint walking around with 3g networks on Note 3's handsets. From my Galaxy Note 3 on T-Mobile via Android Central App
  • Better than EDGE on T-Slo
  • I would have replied to your comment sooner, but I'm on sprint so I had to find a WiFi access point first. Posted via Android Central App
  • my one complaint with Sprint is (being a current customer): what good is unlimited data if your coverage sucks, doesn't exists, or is dog SLOW? Soon as we are off contract, it's time for my family and I to switch
  • I have the same with T-Mo, all the great plans don't mean squat if you can never use them.
  • +1000
  • Then move away from the middle of nowhere
  • I live in a capital city, not the middle of nowhere unless you try for T-Mo coverage. EDIT: I see you switched to T-Mo a month ago, now I understand the defensive comments
  • Your coverage will be amazing after Verizon buys them.
  • THIS ^^
  • T-MO? THey need something
  • RIF
  • Citation needed Posted via Android Central App
  • He should move to get better coverage from a corporation that wants his business? WTH kind of screwed up logic is that?
  • Nothing you can do but leave "Nothing I shoot ever gets back up again."
  • Yes but if you're coverage is good, Sprint is hard to beat. If you stay on the road traveling & use gobs of data like my wife & I do then Sprint is the ONLY viable carrier
  • I stay on the road & use tons of data & left Sprint because my phone didn't work in many places. I travel way too much to have mediocre service & to have a phone that's locked down. To each their own though
  • "my phone didn't work in many places" I see comments like that a lot, traveling all over all 48 states there arent very many places Sprint doesnt work. Coverage isnt quite as good as Verizons but far far better than T-Mobile, not even a comparison there but most importaaantly to me is the unlimited data, Verizon has better coverage but I would hit my data cap within 3 days of my billing cycle, same with ATT. T-Mobile at least does have unlimited but traveling between cities? I dont think so. We all have different needs & priority for me is unlimited data, thats even more important than data speed, would rather be able to consume 30gb over the course of a month than to consume 5gb & be done for the rest of the month. I personally think we are all getting ripped off with our carriers, we pay way too much for what we get, especially the caps some carriers implement for the plan price, should be illegal but as long as there are droves of folks willing to pay more for less, it will continue this way
  • I deliberately chose to buy my Galaxy S II Epic 4G Touch Long Name Phone for $500 in October 2011 when I could've gotten it for $200 (due to contract changes with 8 months left) because I wanted to see where they'd be in terms of service in June 2012. I simply didn't trust them to stop sucking and/or have 4G and I was right. Bought a Nexus 4 and switched to Straight Talk in November 2012 and am saving $29 per month over the discounted crap service - what good is having an ocean of data when you have to sip it through a coffee stirrer? - Trudge was offering. That savings almost covers the costs of my phones. Sprint's counter offer is like Rihanna offering to sleep with you for $80 and Whoopi Goldberg saying, "I'll do it for $60." Posted via sheer force of will from my OnePlus One!
  • LOL! I love that analogy! Good one!
  • If that's case I'd rather pay $200 for Emma Stone(vzw) or Emma Watson(at&t) . Even if there's a cap on how often I can sleep with them. Posted via Android Central App
  • LOL
  • Yeah I'd have to charge Whoopi way more than $60. Rihanna could get me for a little less though.
  • Thats because you have non SPARK devices. But whatever. Haters gonna hate.
  • Ehh, their coverage in PR is probably better than most places stateside and we have no Spark as of yet... Spark certainly helps with building penetration but it's not essential for them to have upgraded your area to Spark for good coverage/speeds, specially outside of big cities.
  • Hopefully T-Mobile matches. Posted via the Android Central App
  • Can't imagine T-Mobile can go much lower. Won't bring in enough money to justify the service.
  • Actually it's kind of like Sprint is matching Tmo, they have offered $60 unlimited data through Metro for quite a while now. Anyone who shops for the best deal would know this.
  • It's like two Triple-A teams fighting over who can lower ticket prices the most Posted from the Avengers: Age of Droid Ultra
  • Lol Posted via Android Central App
  • Hey man I'm not complaining
    They can fight over me and whoever else is too cheap to get vzw or AT&T
  • As if low prices are a bad thing for consumers. Are you one of those guys who gets ripped off but brags because you could afford to?
  • Shit just got real.
  • Haha great minds think alike. Android / Blackberry fan on T-Mobile!
  • Is this with no data caps? Posted via Android Central App
  • Did you miss the part about unlimited data? Posted via the Android Central App
  • wow
  • Shit just got real.... Android / Blackberry fan on T-Mobile!
  • AGAIN! that is twice already in this thread alone :-)
  • Yup! And in realized it after posting... Lol Android / Blackberry fan on T-Mobile!
  • Sounds like a step in the right direction. Now can this new CEO keep the improved customer service? This is where I'll be judging Sprint. Before Dan Hesse got there, it was the worst and it got a whole lot better soon after he arrived. I'll take a higher price if it means I don't have to do battle with Sprint over some nonsense. But spending less is a great thing.
  • I wouldn't bet on it. The Sprint call center I work in becomes a 3rd party vendor site in Oct. Prepare for quantity over quality...
  • How unlimited is this unlimited data plan?
  • Unlimited no throttling Posted via Android Central App
  • No LTE. Posted via Android Central App
  • I think that LTE is a given, especially after they included the quote below in their press release. "The Sprint $60 Unlimited Plan comes as Sprint already has built its 4G LTE network to serve more than 255 million people, with more on the way."
  • There is lte Posted via Android Central App
  • Just go troll somewhere else.
  • Why would there be no LTE?
  • The footnote in the press release clearly allows for throttling.
  • T Mo does the same