New Sprint CEO says plan price drops come first, then network improvements
Sprint's new CEO Marcelo Claure has only been on the job four days now, but has already called an all-hands meeting to lay out his first initiatives at the head of the carrier. The new Chief Executive, who was previously on the Sprint board and running his company Brightstar (which is also owned by SoftBank), laid out a pretty stark and clear path for where he sees Sprint moving in the coming months.
His first plan of action is to simplify and lower plan costs across the board at Sprint, recognizing that its "Framily" plans haven't been popular and are tough to sell to consumers. He also understands that the carrier is charging too much considering the quality of its network. "We're going to change our plans to make sure they are simple and attractive and make sure every customer in America thinks twice about signing up to a competitor," said Claure, indicating that price changes are coming as soon as next week. (Could that be the upcoming Sprint 'Take the Edge Off' event?)
The next plan of action for Claure is to improve Sprint's network, which has had a rocky path to improvement as it transitioned from 3G to WiMax and now onto LTE, dumping iDEN in the process. He said that the network improvements have taken too long, and he recognizes that popular opinion of Sprint's network is not positive. He hopes to leverage Sprint's large spectrum holdings, which is something it only recently started to do with its new Spark LTE technology.
The third pillar of Claure's plan is to start cutting costs around Sprint. While it isn't necessarily a fun topic to address your employees about, Claure expressed that job cuts will be a necessary part of pulling Sprint out of the red eventually. He reiterated that he thinks that Sprint has some of the best employees around, and with the incoming changes they'll have even better tools to work with to make Sprint a better carrier all around.
It's going to be a long road to recovery for Sprint, and changes that Claure begins to put into motion now may take several months or years to move the carrier in the right direction. He's certainly saying the right things right now, but executing those ideas is the tough part.
Source: Light Reading
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Andrew was an Executive Editor, U.S. at Android Central between 2012 and 2020.
The only reason I'd leave Sprint is for a cheaper plan on T-Mobile.
And since Sprint is going to do some serious price cuts and plan reorganizations, I'm in love again. Posted from my "KNOX-FREE" 4.3 Sprint GS3 Maxx...!!! (PREPAID)
In Vegas we had shit fot lte 8 months ago. Now you can look at the coverage maps and see it saturated. I'm no sprint fanboi and on many an occasion I have wanted to throw my phone at the wall because I couldn't stream something. But they have made some decent upgrades and I'm gonna give em' a few more months to come through. Posted via Android Central App
Look at how fast T-mobile deployed LTE to almost all of it's urban footprint. They could do it because they were prepared for it. I'm not loyal to any company in the long run, I stick with what works and is a good deal at the time, because I know any of the carriers would screw me over for a dollar.
What I say is T-mobile is doing the best for me now, that's what matters. I know the coverage doesn't work for everyone, but I virtually never leave their LTE footprint and the slowest speed I get is like 8mbps and I've seen up to 65mbps, I won't hang onto any carrier for promised network upgrades I go where the best service and price combo currently is and right now that's T-mobile by a longshot.
I don't see that changing anytime soon
Btw I'm strictly prepaid partly because of this logic, I don't want to be locked into any of these carriers.
I had T-Mobile for more than a year. They have a better data speed compared to Sprint in the city.
Sprint have the coverage everywhere I go, T-Mobile not so: no voice no data
The cost for me is about the same with both. All I want, is to be able to get data/voice even if it's slow. That is why I cancelled my T-Mobile line and using Sprint
Right now I am looking into AT&T as my next option