Shazam snags visual recognition for QR codes and images

Shazam announced that users with the latest version of its can now scan images and QR codes that will offer up access to interactive content and more. Here's how Shazam describes the new feature:

Starting today, users with the latest version of Shazam installed on their mobile phones can simply open the app and tap the new camera icon to start the visual experience. Whenever they wave their phone over any item with the Shazam camera logo on it or a QR Code, they'll instantly get taken to custom mobile experiences including interactive content, special offers, and ability to purchase items or share them with others.

To make the magic happen, Shazam says that it has partnered with a long list of companies, including Target, Disney, Esquire, to put interactive content on their products through the Shazam camera logo and QR codes.

If you're eager to give things a shot, it should be available today. It looks like the scanner will work with regular old QR codes well enough, but you may have to work a little harder to track down any interactive, Shazam-specific images to check out.

Source: Shazam

Dan Thorp-Lancaster