The obtusely named PRADA phone by LG 3.0 is now available in South Korea, the manufacturer announced today. It'll be released in most European nations and in other parts of Asia in January.
As you'll recall from our hands-on with the phone earlier this month, the PRADA phone by LG 3.0 (seriously, we're just calling it PRADA 3.0 from here on out) is running a unique UI on top of Android 2.3 Gingerbread, has a 4.3-inch display at 480x800 resolution and 800 nits of brightness, 8GB of onboard storage, a 1GHz processor and a 1540 mAh battery.
We've got our hands-on video and the full press release after the break.
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PRADA PHONE BY LG 3.0 BEGINS WORLDWIDE ROLLOUT
Much Awaited Designer Smartphone Arrives in South Korea Today, Europe and Asia in January
Seoul, 28 December 2011: LG Electronics (LG) made its highly anticipated PRADA phone by LG 3.0 available to the public today in South Korea. The phone is now available to Korean customers and scheduled for the release in most European countries and other parts of Asia in January.
The phone, its existence announced only last month in Seoul during the joint signing ceremony, was unveiled for the first time at a showcase event in London two weeks ago. The stylish new device has been attracting significant attention for being the only smartphone with premium branding on the market currently.
The PRADA phone by LG 3.0 is the third handset from the PRADA and LG collaboration following the highly successful PRADA phone by LG 1.0 and 2.0 phones. The latest offering continues in the same tradition combining PRADA’s trademark chic simplicity with LG’s leading technology, including one of the brightest 800-nit NOVA display and a PRADA themed UI for truly unique mobile experience.
Following PRADA’s renowned design philosophy, the handset features a full glossy touchscreen on the front and PRADA’s signature Saffiano pattern on the back. Impressively thin at only 8.5mm, minimal hardkeys and a classic black finish complete the phone’s sleek look.
With 1.0GHz Dual-Core/Dual Channel architecture, the PRADA phone by LG 3.0 is as effective as it is stylish. The phone runs on Android Gingerbread OS with an update to Android Ice Cream Sandwich scheduled for the second quarter of 2012.
For more details on this unique collaboration, please visit the official site of PRADA Phone by LG 3.0 at www.pradaphonebylg3.com.