OnePlus teases announcement of special project for March 3 that isn't a phone
What you need to know
- OnePlus has been tweeting out teases about a special project it has been working on.
- It will be revealed on March 3, 2020, and it is not a phone or commercial product.
- CEO of OnePlus, Pete Lau, tweeted out a new hint this morning, "snow and 5G."
OnePlus sure knows how to drum up some hype around its products. The plucky Chinese upstart has been doing it since the launch of its first smartphone, where it challenged users to smash their current flagship phone to win the OnePlus One. Over the years, it has continued to successfully promote its brand through non-traditional channels by purposely leaking details to create buzz around its latest phones.
Now, the company has begun to branch out into new areas such as the OnePlus TV and whatever the company is teasing for March 3. On February 28 and 29, the OnePlus Twitter accounts for the UK and India both tweeted out glimpses of the new product. Hint, it is not a phone or commercial product.
Making progress. 👀 https://t.co/eImxR07Fpu pic.twitter.com/kU2cFRKmxFMaking progress. 👀 https://t.co/eImxR07Fpu pic.twitter.com/kU2cFRKmxF— OnePlus UK (@OnePlus_UK) February 28, 2020February 28, 2020
This is cool. pic.twitter.com/M8fJRM5zsRThis is cool. pic.twitter.com/M8fJRM5zsR— OnePlus UK (@OnePlus_UK) February 29, 2020February 29, 2020
So, what could it be? If you take a look at the video and photos tweeted out, it doesn't reveal much. All you can see are some glimpses of machinery. Could this have something to do with the manufacturing of future OnePlus devices? Maybe it could have something to do with OnePlus's partnership with McLaren.
The two have previously collaborated to create special editions of OnePlus phones and even a concept phone that was shown off at CES 2020. Could OnePlus be teaming up with McLaren again to provide something for their cars?
This morning Pete Lau, CEO of OnePlus, tweeted out yet another cryptic hint about the product, "Alright, two hints. Snow and 5G." What this could all add up to is anyone's guess, but we won't have to wait much longer to find out because the big reveal is less than a day away.
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