O2 UK has announced a new promotion designed to tempt existing customers onto its O2 Refresh price plans, which decouple the cost of customers' phones from their monthly service payment. Dubbed O2 Speed to Refresh, the new deal gives existing customers 25 percent off the cost of buying out the remainder of their contract if they upgrade to an O2 Refresh plan.
O2 Refresh is part of a growing trend which has seen some operators offering a clear distinction between the price of cellular service and the cost of payments towards the value of handsets. The plans mean customers' monthly bills are reduced after they've finished paying off their phone, and they can pay the full cost of the device up-front in exchange for lower monthly fees.
O2 Speed to Refresh is open to O2 Pay Monthly customers who have been with the carrier for at least three months.
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