Lenovo has hardly denied the popularity of big phones, and is going all-in today with the announcement of the Phab and Phab Plus. The Phab Plus is the leading model, with an absolutely massive 6.8-inch 1920x1080 display wrapped by a unibody metal design. There's a Snapdragon 615 processor inside along with 2GB of RAM, 32GB of storage (as well as an SD card slot), a 13MP camera around the back and a 3500 mAh battery.
Contrary to the naming, the standard entry-model Phab is actually a touch larger at 6.98-inches, but with lower-end specs to slot it underneath the Phab Plus in price and appeal. The Phab will also have a Snapdragon processor (model unspecified), but just 1GB of RAM and 16GB of storage (SD card expandable) — the screen is also just 1280x720 resolution. There's a notable battery bump to 4250 mAh, and it also supports dual SIMs.
Both phones are running Android 5.0 Lollipop with minimal customization in terms of interface, but include the necessary software features for shrinking the screen to improve one-handed use when necessary. The Phab Plus will launch in a variety of markets this month — including Southeast Asia, China, India, the Middle East, Latin America and Eastern Europe — for the equivalent of $299 unlocked. The entry-level Phab model comes in at just $179 unlocked.
Lenovo's PHAB Plus redefines tablet + phone mash-ups
All the fun of a tablet with the true portability of a smartphone
Berlin – September 2, 2015 — Global technology leader Lenovo (HKSE: 992) (ADR: LNVGY), today unveiled the latest evolution in mobile devices, the Lenovo PHAB Plus, a beautifully designed premium phablet, optimized for single-hand use. Targeted at today's millennials, the Lenovo PHAB Plus promises to eliminate the dilemma of choosing between costly smartphones with big screens and underwhelming small tablets by offering a sweet-spot 6.8-inch device with best-in-class entertainment, speedy Internet, and all-day battery life.
"With today's tech-savvy generation in mind, Lenovo is addressing the popularity of larger-screen personal devices, while acknowledging the portability struggles associated with tablet computers. The new PHAB Plus conquers these boundaries, merging the fun of a tablet with the portability of a smartphone in a stylish metallic uni-body casing. Unlike other phablets on the market, the Lenovo PHAB Plus boasts a full HD display optimized for one-hand usage and provides an unrivaled viewing and sound experience, all within an attainable and very competitive US$299 price tag," said Jeff Meredith, General Manager and Vice President, Tablet Business Unit, Lenovo.
Phone + Tablet = PHAB: The best of both worlds
When was the last time you actually made a call with your phone? Calling actually ranks behind browsing the Internet, checking social networks, listening to music and playing games as preferred smartphone activities – blurring the distinction between phones and tablets. The Lenovo PHAB Plus is Lenovo's response to the phablet market—combining the best of both smartphones and tablets in one very cool device.
As a smartphone, the PHAB Plus addresses consumers' 24/7 connectivity needs with its Dual SIM and 4G LTW fast connectivity, ensuring a reliable and fast connection whether at home or abroad. These features are all built upon an Android™ v5.0 (Lollipop) operating system foundation, providing enhanced performance for seamless networking.
For capturing images and video, the PHAB Plus has 13 MP rear and 5 MP front cameras that ensure crisp images regardless of setting. The Panorama Selfie function and dual-LED flash help users take photos with more natural color and lifelike skin tones, perfect for sharing selfies, while the Low Light settings enable bright pictures to be taken even in dimly lit environments. Corporate users will enjoy the Smart Tool, which enables a photo of a presentation slide to be taken from any angle, and then adjusted and aligned for best results.
Compatible with both left- and right-handed users, the PHAB Plus has been optimized for one-hand usability, making it more comfortable to hold and use the phablet. Users can double-tap to turn their screen on, long-press anywhere on the screen to take a photo, shake to lock, create a one-hand keyboard that shrinks and snaps to their hand position, and answer calls through a series of voiceactivated prompts.
The PHAB Plus also excels with its 3,500mAh battery, lending up to 24 hours of talk time and 20 days of standby time, courtesy of a built-in platform that limits the internal temperature of the device.
Big in entertainment: Visual feast and immersive sound
As an entertainment-focused consumption tablet, the PHAB Plus features a 6.8-inch full HD panel display with a crisp definition of 326ppi. Compatible with all HD content including photos, movies and games along with 32GB of memory, users now can hold a powerful multimedia experience in one hand. In-Plane Switching (IPS) technology also guarantees an ultra-wide viewing angle, significantly enhancing screen legibility and color vibrancy for watching videos and viewing social media content.
"The best way to enjoy your favorite music, movies and TV shows is with amazing sound that puts you inside the action," said John Couling, Senior Vice President, E-Media Business Group, Dolby Laboratories. "The Lenovo PHAB Plus with Dolby Atmos delivers breathtaking, moving audio for an amazing mobile entertainment experience."
Gamers aren't forgotten with the PHAB Plus. The device's Qualcomm Snapdragon® 615 octa-core chip with 2GB of memory takes responsive gaming to the next level, ensuring smooth functions and usability, boosting virtual experiences. In addition to its features, the PHAB Plus comes in an attractive form factor. The device is encased in an acclaimed uni-body design with round edges and polished buttons, crafted from durable yet lightweight aluminum material. It is available in three Colors including Gunmetal Grey, Titanium Silver and Champagne Gold.
Other PHAB Option
Lenovo's PHAB series will also include a PHAB introductory model, offering a bigger HD screen at 6.98 inches. In addition to its unrivalled 4250mAh battery life, the device boasts a 360̊ Voice feature. Its three-microphone solution and dedicated voice processor ensure clean voice input and flawless on-speaker sound. Adding to its slew of features is 1GB of memory and octa-core Qualcomm processor, ensuring a responsive and smooth-running device. The PHAB is 8.9mm thin, 250g and features a color protective back which is available in Tuxedo Black, Polar White, Aqua Blue or Cherry Red.
Pricing and availability
The Lenovo PHAB Plus and PHAB will be available from Lenovo. in September USD$299 and at USD$179, respectively. Below are currently planned markets and countries:
- MEA: UAE, KSA, Nigeria, Egypt
- SEA: Vietnam, Thailand, Philippines, Singapore, Malaysia
- PRC (People's Republic of China)
- HTK: Hong Kong, Taiwan, Korea
- LAS: Mexico, Columbia, Peru, Chile
- East Europe: Ukraine (Key), Russia, Czech, Romania, Bulgaria, Hungary
Prices do not include tax or shipping or options and are subject to change without notice; additional terms and conditions apply. Reseller prices may vary. On-shelf dates may vary by geography and products may only be available in selected markets. All offers subject to availability. Lenovo reserves the right to alter product offerings, features and specifications at any time without notice