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The JBL Link Bar is available to purchase 14 months after it was announced

What you need to know

  • You can finally purchase the JBL Link Bar for $400.
  • It's a Google Assistant soundbar, Chromecast target, and Android TV streamer.
  • JBL announced it at Google I/O 2018 and delayed it multiple times.

Remember the JBL Link Bar? We don't blame you if you've forgotten about it, so here's a quick recap.

The Link Bar is a soundbar that does a few different things. It has the Google Assistant built-in, allowing you to ask questions at any time thanks to its far-field mics. It also acts as a Chromecast target, and when it's turned on, it even functions as a full-fledged Android TV streaming box.

JBL announced the Link Bar back at Google I/O 2018 with a scheduled release of Fall 2018. After missing that timeframe, JBL then pushed the Link Bar back to Spring 2019 — and again shortly after to Summer 2019.

Now, on July 10, it's finally available for purchase — 14 months after it was first announced.

JBL's website is now selling the Link Bar, noting that it's "in stock and ready to ship." You'll get free ground shipping, and at least in my area, it looks like it'd only take two days to be delivered.

The Link Bar costs $400, and while it's releasing a lot later than we would have liked, we've still yet to see anything else like it come to market. It's one of the most ambitious soundbars around, and if you're invested in the Google Assistant ecosystem, it's definitely worth checking out.

Joe Maring was a Senior Editor for Android Central between 2017 and 2021. You can reach him on Twitter at @JoeMaring1.

3 Comments
  • Wow it can do all these things?!?! Super cool awesome sauce! Wake me up when we know how it sounds - because... you know... it's a freaking sound bar.
  • As soon as Google Assistant came to SONOS I picked up a Beam because I was tired of waiting for this to come to fruition. Sorry, missed your wide open window by 45 days, but you had months, hell over a year!
  • I would probably buy this, BUT... It's not 5.1 sound or better. It's not worth $400. Does it support HDMI CEC? For the same price, I could (and I have) buy a Nvidia shield with Google Assistant, and a Vizio 5.1 sound bar with CC built in.