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HTC will focus on flagship, mid-range, and blockchain phones in 2019

HTC doesn't have the same big presence in the smartphone market the way it once did, but as we head into 2019, the company apparently has a few different plans to make sure next year is as successful as can be.

Speaking with DigiTimes, HTC President Darren Chen said that the company will be focusing on flagship and mid-range phones in 2019, specifically releasing a flagship device that improves upon the U12+'s formula and likely playing it safe as well with its mid-range devices. It's noted that sales for the 128GB variant of the U12 Life that was released earlier this year have been "robust."

HTC's other smartphone focus next year will be on its recent efforts with blockchain devices. 2018 saw the initial release of the HTC Exodus 1, which Chen says has already been sold out. Furthermore, DigiTimes reports that HTC is, "mapping new strategy and business model for further promotion of blockchain smartphones."

Seeing as how this year saw HTC reporting its lowest revenue numbers since 2003, we can only hope that 2019 works out better for the company.

Best HTC Phones in 2018

Joe Maring was a Senior Editor for Android Central between 2017 and 2021. You can reach him on Twitter at @JoeMaring1.

  • So the Desire 12s was a one-off?
  • At least they will have a flagship next year. The U12 Plus had way more features than the Pixel 2 with a camera that could go toe to toe with it, better performance and camera than the S9, better audio than the V40, but with questionable button choices.
  • I wonder if the pressure sensitive buttons will be a one off, and then HTC goes back to conventional buttons in 2019? Good on them for trying at least. I think for next year, they need to reduce their prices. Just a little bit. They've proven time and time again that they cannot compete with the top dogs, even though they are good phones. I've owned a couple HTC phones in the past so I'd like for them to stick around.
  • Hopefully this means they'll actually revive their customer service department too then