What you need to know
- Google purchased Fitbit for $2.1 billion back in 2018.
- In 2020, the EU opened an antitrust probe into the merger, halting progress for months before finally giving an OK in December.
- The company today announced the finalization of the purchase and repeated the same commitments that had persuaded the EU to approve the merger.
Google has finally completed its Fitbit purchase, the company shared today. Google had purchased the smartwatch brand for $2.1 billion back in 2018, but an antitrust probe in Europe over held up the process for months before the EU finally approved the merger in December.
Today, Fitbit is now officially part of Google. Sharing the news in a blog post, Google's Rick Osterloh repeated the same privacy commitments that were made to the EU, saying:
Google also shared further commitments towards keeping both the Android platform and the Fitbit platform open to third-party devices and services. In other words, Google isn't going to rework Android to privilege Fitbit over something like a Galaxy Watch 3, nor will it change the way Fitbits work so that they can no longer work with the same third party services they currently work with. The company has made these commitments working with regulators, so at least it'll be held accountable and possibly fined if it reneges.
Writing in a letter on the Fitbit blog, Fitbit CEO James Park affirmed the company's continued commitment to openness, saying:
The best Fitbit you can buy
Still the best
The Fitbit Versa 3 is the best Fitbit you can buy now. It has the best parts of a smartwatch and a fitness tracker to give a best of best worlds experience. It's also lightweight, has a great display, and lasts for ages.
Be an expert in 5 minutes
Get the latest news from Android Central, your trusted companion in the world of Android