Instagram reportedly testing an AI chatbot with 30 personalities to choose from

Instagram logo on OnePlus 9
(Image credit: Chris Wedel/Android Central)

What you need to know

  • Instagram has been spotted testing a new AI chatbot that aims to create a "fun and engaging experience" for users.
  • The new chatbot will apparently allow users to choose between 30 AI-based personalities.
  • Meta has previously talked about how it's working on incorporating generative AI into its products.

A recent leak indicates that Instagram will probably integrate an AI chatbot into the app as others have recently done.

The leak comes from tipster Alessandro Paluzzi (via The Verge), who has shared a screenshot of what appears to be Instagram's splash screen showing "Chat with an AI." 

Based on the screenshot, the new AI chatbot aims to bring a "fun and engaging experience" to Instagram users. The image highlights three significant things the new chatbot can do for users when it officially goes live. It apparently can be used to answer questions besides giving relevant advice to social media app users.

Instagram AI Agent

(Image credit: Alessandro Paluzzi)

The interesting and unique feature of the alleged chatbot could be an option to choose from a number of different personalities. The leaked splash screen says that users can "chat with 30 AI personalities and find which one you like best."

It could mean users will have an AI-based personality that they can often talk to, share ideas, and ask for advice, which will, in turn, gives replies presumably in a conversational manner.

Paluzzi didn't specify whether the new chatbot is based on ChatGPT, but Zuckerberg has previously stated that Meta is working on generative AI features, including "developing AI personas that can help people in a variety of ways."

Apparently, these generative AI features would come to Meta's apps, such as WhatsApp and Messenger. Zuckerberg also teased the potential to use generative AI on Instagram for things like filters and ad formats.

Instagram is not the first social media app to incorporate an AI chatbot. Snap introduced "My AI" for Snapchat+ users in March. It allows users to do things like brainstorm birthday gifts and ideas for weekend plans, suggest dinner recipes, and more.

Vishnu Sarangapurkar
News Writer

Vishnu works as a freelance News Writer for Android Central. For the past four years, he's been writing about consumer technology, primarily involving smartphones, laptops, and every other gizmo connected to the Internet. When he is away from keyboard, you can see him going on a long drive or chilling on a couch binge-watching some crime series.