Amazon's Fire Phone ad highlights Prime, little kids using it like adults

As we close in on a week until the Amazon Fire Phone becomes available, Amazon has just released its first 30-second ad for the product. Building on the messaging that was put in the launch event of the Fire Phone, the short ad shows two children using the phone and talking up a few features to their older counterparts who don't yet know about the device. "It comes with Amazon Prime — tons of stuff, for no extra charge," the little girl says convincingly after going through her library of apps and content on the phone.

It's a good ad campaign to kick off the initial marketing push for the phone, and we're sure we'll see this commercial and many more show up once the Fire phone finally hits stores. Whether or not you should give your nine-year-old kid one will be up to you.

Andrew Martonik

Andrew was an Executive Editor, U.S. at Android Central between 2012 and 2020.