AT&T takes aim squarely at T-Mobile in newspaper ads

AT&T has taken out full-page newspaper ads in The New York Times, USA Today and The Wall Street Journal today to remind people what it thinks of T-Mobile's network. The simple ad in traditional orange and white colors gives three bullet points about T-Mo's network offerings when compared to AT&T's: "2x more dropped calls", " 2x more failed calls" and "50% slower download speeds". AT&T wraps it up in at the bottom with a statement of "Don't be fooled by misleading claims. For the better network experience, count on AT&T."

We're not entirely sure where this is coming from, as AT&T is far from being threatened by the actions of T-Mobile considering it has about three times as many customers. It's possible AT&T is just getting out ahead of T-Mobile's upcoming launch of LTE and offering of "Apple products" in the coming months to make sure its customers don't get any crazy ideas about leaving Ma Bell. No matter the reason, it's entertaining to see the big carriers duke it out on a public stage.

The newspaper ad is quite large, so stick around after the break to see it.

Source: The Verge

Andrew Martonik

Andrew was an Executive Editor, U.S. at Android Central between 2012 and 2020.