Samsung has announced that it's partnered with developer Mushroom Media to bring the company's Easy Phone Sync application to owners of Galaxy smartphones and tablets. As the name suggests, Easy Phone Sync is allows phones to transfer content from their PCs over a USB connection, with the particular focus being on importing music and other media from iTunes, and contacts and messages from iOS. The app, which will presumably be available for a fee at some point in the future, can be downloaded for free on Google Play if you've got a Galaxy device.
The app release and partnership with Mushroom Media is likely part of Samsung's plans to give iOS users an easy path from Apple's ecosystem to its own. Samsung has made no secret of its efforts to establish itself as a equal competitor to Apple, and the Korean manufacturer will be hoping to lure upgrading iPhone users to its Galaxy S III with apps like this. While Easy Phone Sync isn't anywhere near as polished as an Apple app, it's fast and functional enough to be of use to iOS converts making the switch to a Galaxy phone.
We've given Easy Phone Sync a quick test on the Galaxy S III, and it seems to work well enough. Inexplicably though, the phone app seems to run persistently in the background, leaving an unsightly notification in place at all times. The phone all only serves to install a license key though, and after that it can be uninstalled. Regardless, persistent notifications are annoying, and make for a sub-par user experience -- on an officially-sanctioned app like this, there's no excuse.
You'll find today's presser from Samsung after the break, and download links below.
SAMSUNG CUSTOMERS NOW ABLE TO TRANSFER CONTENT FROM IOS TO ANDROID FOR FREE
Exclusive licensing agreement makes Easy Phone Sync available on Samsung Galaxy devices
22nd June 2012, London, UK – Samsung Mobile UK today announced it will be making Easy Phone Sync available for free to anyone purchasing a Samsung Galaxy device. Easy Phone Sync is a simple new way for people to transfer their iPhone and iTunes media – including music, videos, podcasts, pictures, contacts and text messages - to a Samsung Galaxy device including the new Galaxy S III.
As part of an exclusive licensing agreement with Media Mushroom Applications, Samsung is making Easy Phone Sync available for free for UK customers to transfer content from their iOS device to their Samsung Galaxy device in a few simple clicks. As well as being able to access DRM free content they have purchased from iTunes music, customers can continue to use iTunes software on their PC to manage their music, videos and podcasts and keep their Android device in sync with it.
Simon Stanford, Vice President, Telecommunications and Networks, Samsung UK and Ireland said: “We’re really proud to announce the launch of this new application and can’t wait to hear what our new and existing customers think of it. We know that traditionally iPhone users have been reluctant to switch to an Android device because they couldn’t use iTunes to manage their content. Easy Phone Sync means people can now enjoy their iTunes content on a Samsung Galaxy phone. What’s more is that it’s really easy for them to do, and literally takes five minutes to set up.”
Easy Phone Sync is available to download now for both PCs and Macs in conjunction with an app for Samsung Android devices.
For more detailed information, please visit www.easyphonesync.com/mobile.
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