Google has been going strong with Google Wallet as of late in an effort to make NFC more widely used. Their latest announcement is a testament to their commitment of working with merchants in an effort to make things easy, drive sales and save consumers money. They've added more supported merchants to the list, as noted on the Google Mobile Blog:
Today, our partners American Eagle Outfitters, The Container Store, Foot Locker, Guess, Jamba Juice, Macy’s, OfficeMax and Toys“R”Us are rolling out an even better Google Wallet experience. For the first time ever in the U.S., at these select stores, you can not only pay but also redeem coupons and/or earn rewards points—all with a single tap of your phone. This is what we call the Google Wallet SingleTap experience.
So not only will you be able to use Google Wallet at those places, you'll also be able to save some money while doing so. The "Featured Offers" tab within Google Wallet has offers that are exclusive and won't be found elsewhere. Some new ones added today include, 15% off at American Eagle Outfitters, 10% off at The Container Store, 15% off at Macy’s and an all-fruit smoothie for $2 at Jamba Juice and Google is actively working with retailers to have customer rewards / loyalty cards integrated with their services as well.
While Google admits that Google Wallet is still new and they are actively exploring new uses for it, the adoption rate has thus far been great with even more retailers such as Chevron, D’Agostino, Faber News Now, Gristedes Supermarkets and Pinkberry working with Google to accept Google Wallet.
Source: Google Mobile Blog