Will the $179 mid-ranger make as much of a splash as its paint scheme? That's the question.

HTC has announced that one of its mid-ranger Desire models — the Desire 530, to be exact — is coming to the United States. Verizon and T-Mobile will carry the phone, and HTC will make it available unlocked as well.

The Desire 530 was one of four new phones HTC announced back at Mobile World Congress in February. It's a 5-inch phone with a 720p resolution, powered by a Snapdragon 210 processor. It's done up in a fairly neat "micro-splash" design, which looks like Jackson Pollock went to down on a smartphone.

HTC Desire 530

The 530 has a 5-megapixel camera out front, and an 8MP shooter in the back. It's also got HTC's "BoomSound" audio enhancements.

The real selling point, however, will be the price — a mere $179 if you get it directly from HTC. The U.S. carriers will set their own prices, but figure they'll be somewhere in that ballpark.

More: See our hands-on with the Desire 530

Press release follows:


Streetwear inspired design and stand-out features headed to prepaid and postpaid customers beginning this month

Seattle, Wash., July 7, 2016 – HTC America Inc., a leader in mobile innovation, announces the U.S. release of the new HTC Desire 530 smartphone, with impressive audio and great cameras. Customized with a specially created micro splash effect on the polycarbonate shell, every phone is both personal and unique.

"At HTC we want to bring people the most progressive devices with features customers love," said Nigel Newby-House, AVP of Product Planning at HTC. "The new HTC Desire 530 is the most unique Desire available – combining our micro splash finish with impressive audio and high quality cameras, all at an incredible price."

The Desire 530's 5 megapixel front-facing camera feature Auto Selfie and Voice Selfie modes that allow you to snap away without pressing a button. The rear-facing 8 megapixel camera has a built-in BSI sensor that increases the amount of light captured, for great images whatever time of day. Additional features like burst shot and sweep panorama allow you to freeze movement and create professional looking landscape photos, with Google Photos providing storage for pictures and videos.

The Desire 530 comes with HTC BoomSound® profile, coupled with a high quality amp that boosts volume and bass to without distorting the sound.

With a 5-inch HD display, the Desire 530 is powered by a Qualcomm® Snapdragon quad-core processor and runs Android 6.0.

The Desire 530 comes in Blue Lagoon, Sprinkle White or Stratus White.


The HTC Desire 530 will be available from prepaid and postpaid U.S. wireless providers T-Mobile and Verizon Wireless, in addition to HTC.com. Each will confirm the colors and model availability.

HTC.com will offer an unlocked version of Sprinkle White for $179 later this month.