Price meets performance with the new Hisense Sero line of tablets, exclusively from Walmart

Hisense and Walmart have got together on a pair of Android tablets designed for the budget minded consumer. There are two offerings, both at pretty compelling price points and the hardware itself looks nice enough to make us look twice.

First up, the $99 Sero 7 LT. At the cost of a typical e-reader you'll get a Google certified device with the following specs:

  • 7 inch, 1024 x 600 pixel display
  • 1.6 GHz dual-core CPU
  • Android 4.1 Jelly Bean
  • 1GB of RAM
  • 4GB of storage
  • Mini HDMI, micro USB, microSD
  • Wifi

While there's nothing here to amaze anyone, the price point and Google Play certification make it one of the better sub-$100 tablets available. 

On the other hand, the $149 Sero 7 Pro has the right price, and specifications that best the Nexus 7 in almost every way:

  • 7 inch, 1280 x 800 pixel display
  • 1.3 GHz NVIDIA Tegra 3 quad-core processor
  • Android 4.2 Jelly Bean
  • 1GB of RAM
  • 8GB of storage
  • 5.0MP rear camera with auto-focus and flash
  • 2MP front-facing camera
  • mini HDMI, microSD card slot, micro USB port
  • Wifi, Bluetooth, NFC
  • 10 hour battery life

Hisense has made their first step into the tablet market pretty interesting we think, and we'll definitely have to take a good long look at the Sero 7 Pro. The tablets should be available in stores and online at walmart.com starting May 24. The full press release is after the break.

Hisense Launches Sero 7 LT and NVIDIA Tegra 3-Powered Sero 7 PRO Android Tablets Exclusively at Walmart

New York, NY, May 23, 2013 — Hisense today entered the tablet marketplace with the Sero 7 Series, delivering category-leading battery performance, stunning screen quality and exceptional value. The Hisense Sero 7 PRO ($149) and the Sero 7 LT ($99) are available in Walmart stores and on Walmart.com on May 24.

“Hisense is proud to introduce cutting-edge tablet technology that is accessible to the broadest demographic, with unmatched performance in the current market landscape,” said Jonathan Frank, Vice President of Marketing, Hisense USA. ”Our new Hisense Sero 7 tablets provide Walmart customers with an attractive, robust and highly powerful entertainment, communication and productivity tool.”

Powerful, High Quality Tablet at $149
Hisense Sero 7 PRO is a 7-inch 1280 x 800 High Definition touch screen powered by NVIDIA’s Tegra 3 quad-core processor and runs Android 4.2 Jelly Bean. Key features include:
• NVIDIA Tegra 3 quad-core processor
• Android 4.2 Jelly Bean
• 7 inch, 1280 x 800 IPS display
• 1GB of RAM
• 8GB of on-board memory
• 2.0MP front camera
• 5.0MP rear camera with flash and auto-focus
• Mini HDMI, SD, and USB ports
• 10-hour battery life - Twonky Beam, which allows users to share local and Internet resources with other equipment via a DLNA network
• Built-in NFC (Near Field Communications) to share pictures, playlists and videos clips
• Bluetooth enabled, providing secure transmission of data to and from devices

“Tegra 3’s quad-core processor and fifth battery saver core deliver outstanding performance and amazing battery life,” said John Lonergan, Vice President of Sales and Marketing for Americas, NVIDIA. “The Hisense Sero 7 PRO, powered by Tegra 3, functions effortlessly with battery-saving technology and brilliant graphic capabilities, providing an amazing experience at a fantastic price for consumers.”

$99 Tablet With Stunning Screen, Unmatched Features
The Sero 7 LT is a feature-packed introductory tablet that is the foundation for the Sero 7 family. It is a perfect gift, PC companion or introduction of technology to a young child at just $99. Features include:
• 1.6 GHz dual core processor
• Android 4.1 Jelly Bean
• 7 inch, 1024 x 600 pixel display
• Built-in WiFi, Mini HDMI, SD, and Micro USB ports
• 1GB of RAM
• 4GB internal memory

In addition to being Google Play certified which provides users with an almost-endless array of apps, games and more, the Hisense Sero 7 tablets come preinstalled with VUDU, walmart.com, sams.com, Nook eReader, Pandora Internet Music, Facebook and NVIDA’s TegraZone applications.

"Driven by enthusiastic, technology-loving consumers combined with dynamic and progressive app stores, the tablet has quickly evolved from a standalone computing device into a highly connected, eminently-useful component of the home ecosystem. As one of the largest and most advanced true CE manufacturers — with offerings in entertainment, communication, HVAC and white goods — it's fitting that Hisense makes a strong showing in the tablet sector and today's introduction of Sero 7 comprehensively achieves this goal!" concluded Frank.

For more information please visit: www.hisense-usa.com.

About Hisense USA Corporation

Established in 2001, Hisense USA Corporation is a Georgia based subsidiary of the Hisense Company Ltd., headquartered in Qingdao, China. Hisense USA offers a broad range of highly affordable consumer electronics products in the North American market, including televisions, refrigerators, air-conditioners, dehumidifiers, beverage coolers and freezers. In 2010 Hisense established an R&D center in Georgia to enable localized product development and innovation.

Hisense USA sells into retailers across North America, including hhgregg, Best Buy, Walmart, Costco.com, Canadian Tire and more. Around the world, Hisense has production bases in South Africa, Algeria, Egypt and sales offices in the USA, Europe, Australia, the Middle East and Southeast Asia. Hisense products are exported to over 130 countries and regions throughout the world.


Reader comments

Hisense launches a pair of Walmart exclusive tablets starting at $99


With ZTE and Huawei being major risk to use as all Chinese products seem to be in wanting to steal your information, I'll never buy hardware from a chinese company.

That Pro looks awfully tempting. The only problem I see is updates. Lower priced tablets always seems to never get even one update.

Root and flash is only if it catches on with developers. If developers ignore it for the next nexus 7 device than it may not matter.

But ill remain optimistic and hope the skin is very light or pray it's running stock AOSP with just their bundled apps.

Low-priced tablets with high performance like these usually have a moderate user base. It may never take off with custom roms but it will most likely have a root option.

Wow, I looked and didn't see anything about a GPS (I use my S3 for geocaching sometimes), but still a great price. I may be at Walmart tomorrow!

According to slashgear, it does have GPS

"That isn’t all this has going for it either. The Hisense Sero 7 Pro not only runs on Android 4.2.1 Jelly Bean, but it also rocks two cameras. A 5 megapixel rear (with LED flash) and 2 megapixel front facing camera. You’ll enjoy the usual WiFi, Bluetooth, GPS, and sensors, as well as NFC and a 4,000 mAh battery."

This is very good news. I use my Nexus 7 for geocaching and if this thing is as decent as it sounds, I may have just found the perfect companion device for my wife and kids to use as well. $100 cheaper AND a 5MP shooter? They'll eat this up!

I own an iPad Mini & a Galaxy Note 1 and I am going to Walmart to grab one and try this out.. at $149.00 ? It's worth a few days play just to see what's going on here.. This looks almost too good to be true..

I may have found my next tablet, but man That HP Slatebook X2 is still sounding really good.... save up or spend what I saved already for this.... And I mean the pro version ;)

It's tempting, the value and the specs are brilliant. Though I hate these ridiculously big bezels, why is it needed, can anybody explain?

I am really tempted to try one of these and if it works out give my Nexus 7 to my wife. I need to see the Hisense work with Hulu+ and Netflix before I decide to keep it or not.

I would assume you would be able to download the Amazon App Store .apk and install it as well.

Any thoughts on these challenges??

It says they're Google Play certified so you dont need the Amazon app store but Im sure you could use it if you wanted.

The Pro is a wow price and specs (although if they could have bumped the RAM up some too, that would have been better). Still unknown are: quality, feel, and updates.

I tried every 7 inch tablet on the market. 2 years and hundreds of $ later, I realised 7 inchers are not for me. Right now I have iPad 3 and so far it suits my needs, but if this was 10 inch 250$ tablet I wouldn"t hasitate at all.

I just called my local walmart here in toledo ohio and they have a pro in stock and will sell it tonight make a call couldnt hurt. Tell them to check the case with the tabs in it !

Ask for electronics and tell them to look in the case with the tablets in it I called the first store and they didn't know anything about it and second store said they had the pro $149.00 only had one and they would sell it to me!

Thats funny I just went and got mine to they had like 10 of them instock I got the tab a 16 gig card and the 2 year warranty for $194 out the door!

Dude the speakers on this thing are frigging amazingly loud im so used to my gn2 that its gonna take a while to get used to the stock jelly bean!

Still setting things up ! Feels great love the texture on the back and the weight of it makes it feel very sturdy not cheap speakers are very loud and I haven't got to try the camera yet will post more as I play with it !

Well let us know how things are, for $150 this is a nice GPS for the car and a quick way of listing things for craigslist and ebay with the camera!

Not cool dude. How about picking him up one for a present? Maybe he'll regift it to you on your birthday. :-P

lol. don't make the guy feel bad about his choice. besides, the tablet is probably going to last longer than the marriage. plus weddings can be a bore and they might not even have an open bar. in retrospect, i would've rather saved the money and done something else with both my time and green.

Picked mine up, the Pro version that is.

It's my first tablet (purchased), but not my first I've used. I like it... there is an additional screen capture software button [+] on the right of the standard JB software buttons. At least it's something I haven't seen on another tablet before.

Seems to be otherwise very close to stock. Comes loaded with Walmart and Sams Club apps, which were easily removed the standard way.

No problems setting it up at all, I'll have to play with it a bit before I can comment much more.

Posted in the "Other" tablet section to include some unboxing pictures:


If you were considering the nexus 7 forget that and get this, sd card, mini hdmi, the IPS screen is awesome, the gps seems to be dead on accurate ( I took a short 5 mile trip with it) the speakers are freaken loud for the size I was surprised.

Overall this is a winner in my book!

Any idea how to root this thing yet???

I may have to exchange mine. (Pro) I left it on the charger overnight, and it went from 51% battery to 52% battery... Right now I'm going to let it drain a bit and see if it charges up from there.

Mine charged ok! I just want to know if there is a app that I can tether it for free off my gn2 with no root needed?

Wow, looks great. I want an Android tablet and was going to wait for the new Nexus, but this one has the SD slot so I could put in a nice big SD card... and stock Android. Can't wait for a review - I hope they're not sold out everywhere before the official review comes out!

Can anyone see a reason to wait for the new Nexus as opposed to jumping for this one if it gets a reasonably good review? Please keep posting your comments here if you got one, it's very helpful.

Can you install the Amazon appstore? can you uninstall Walmart.com? Is there anything about it that's locked down because it's Walmart's product?

Yes walmart app can be removed and yes amazon can be installed I have not seen any thing locked down at all the only apps that can not be removed are the nividia game app and vudu movie app just disable them! Hope this helps.

Can anyone verify of Hulu+ and Netflix work on this?

I just called around to 9 different stores in the Spokane, WA area. No Pros available. Lots of the $99 LTs in stock, but not the Pro version - ARRRRRRR!!!!

Thanks for the info Micheal. Hulu+ is my big concern. It seems that Hulu themselves have to tweak their app to work with certain tablets. I bought a Galaxy Tab 7 when they first were were released but returned it when Hulu+ failed to work even after three months of the very well selling Tab being out in the market.

If anyone gets the Sero Pro and can report on Hulu+, I'd be most appreciative.

I've never used a Nexus 7 so I can't compare.
But it's a massive improvement over my OG Galaxy Tab 7
No native support for OTG, but using Nexus Photo viewer it found and displayed the photos on a 32gb flash drive.
No mention of Gorilla Glass anywhere, so it's a safe guess it's not.
5.83gb memory shows when you first open it.

Hisense finally updated their webpage. http://www.hisense-usa.com/tablets/ The pictures I tried taking looked NOWHERE as sharp as the pictures on their website though! That's okay, I didn't get it for the camera capability. I did try taking it geocaching yesterday. It's too big to be comfortable in the hand, but the GPS was accurate and got me to the cache (using CacheSense). Has anyone tried using it for Skype? The outgoing camera (my image) didn't transmit to the person I tried contacting. Not sure if I did something wrong in my settings or if there is some incompatibility.

Hope this thing comes to Walmart Canada. It sounds like it'd be an awesome tablet. Especially for the price.