Sundar Pichai

New premium Android devices with Google-controlled software and fast updates could arrive next year

Google could be preparing sweeping changes for the Android ecosystem next year, according to a report from The Information. The site has published details of what it calls the Android "Silver" program, a new lineup of premium Android smartphones it says will replace the current Nexus line. Silver, the report claims, is intended to combat Apple's iPhone and allow Google to assert more control over the high-end Android market, currently dominated by Samsung.

'Silver' partners could include LG, Motorola, T-Mobile and Sprint.

Under the "Silver" program, Google would pay manufacturers and carriers to produce phones designed to its specification, with a limit on the number of non-Google apps pre-installed, and a promise of speedy Android updates. In addition to running Google-controlled software, The Information reports that "Silver" devices would support premium features such as waterproofing — already present in many high-end Android phones, notably the Galaxy S5 — and "personal voice recognition." The report points to LG, Motorola and Chinese manufacturers as likely "Silver" partners, along with carriers T-Mobile and Sprint in the U.S., and Telefonica, Telstra and Softbank overseas. Launch countries could include established markets like the U.S., Germany and Japan, as well as developing markets like Brazil and India.

Google is reportedly prepared to spend as much as $1 billion promoting "Silver" devices through traditional advertising and and in-store kiosks manned by those trained in the art of the Google. Whereas the Nexus program focused on online sales directly to consumers, "Silver" would be backed up by a considerable retail presence.

Bugdroids

Separately, The Information's sources say Google has previously considered offering financial support to manufacturers struggling to compete with Samsung's vast marketing budget, with HTC named as one of the first to ask for such assistance in 2013.

A post-Nexus world raises many questions for Android.

Today's report echoes rumors from Android Police from a few weeks back, as well as tweets from Russian rumormonger Eldar Murtazin back in January. Murtazin claimed that the Nexus line would be discontinued in 2015, to be replaced with Google Play edition-style devices under a new brand.

A transition towards multiple "Silver" devices raises questions over what might replace Nexus as the go-to Android developer phone. It's also unclear how tablets might figure into a post-Nexus world — Google and ASUS have had success with the affordable Nexus 7 series in recent years. And it makes the relationship between Google and Samsung, the world's biggest handset maker, all the more intriguing. Earlier this year reports from re/code suggested Samsung had agreed to pare back some of its Android customizations, and give prominence to Google's Play Store at the expense of its own content ecosystem.

Source: The Information (Subscription required)

 

Reader comments

Android 'Silver' devices could replace Nexus line with big in-store presence

197 Comments

I would guess they'd have "premium high-end" (LG G3, Galaxy S5 Prime), high-end (regular S5, One M8), affordable high-end (Moto X+1, One M8 Ace), and mid-range (Moto G, maybe a couple of Minis?). That covers every possible price point with multiple choices of features, build quality, and customizations (I would assume they'd end up closer to the Moto X, with AOSP + a few useful Google-approved features that are updated through the Play Store so that they don't slow down certifications).

Yeah, but Nexus devices ARE "premium high-end" devices with minimal caveats at an extremely affordable prices. GPE devices are not. What would be thee android developer phone? Perhaps it's not needed anymore. As long as it remains essentially a Nexus rebranded I don't care at all. That said, tell me that Nexus is not WAY cooler of a name than Silver...

Oh and the other beauty of the Nexus line was the lack of ANY carrier interaction. Don't f*ck it up Google.

The report says that these Silver devices would replace the Nexus lineup, not the GPE lineup. Typically, pricing should stay in line with the existing Nexus lineup, not the GPE lineup. Adding waterproofing, always-on voice detection, and decreasing bloatware shouldn't have an impact on pricing.

Good point. Idc if its called Nexus or Silver just as long as the devices are top of the line with decent price points

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I think you guys are all forgetting about the Oppo Find 7 and thé Oneplus One! Top of the line specs and super low price ( as for the One)

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Nexus devices are most certainly NOT premium high end! That actually made me lol for real. Nexus devices are low end quality, but the phones usual have a high end CPU, that alone does not make a premium high end device because everything else is pretty low end.

Im not really sure where to place them. The build is very low end, the CPU and RAM are high end, the features are low end (stock is rather stark) but being updated to the latest android version is a high end feature I suppose. However OEM phones do get updated and the newest version of Android isnt always needed on OEM phone anyway.

Well i wasnt very impressed with the camera at all and i disagree with the conclusions reached in the recent test v the S5.. Whats in the case, apart from the awful screen, might be OK, but the build is terrible. You get what you pay for.

So you think the GS4 or GN3 has a better build quality? I teed you up to say battery capacity but its obvious you're trolling or just plain stupid. Not that 4-5 hrs SOT is shabby. If g2, gs4/gn3, m7 are "super premium" phones so is the Nexus 5 in every sense. I've had all of these for a point and N5 is as good or better for 1/2 the price. Any unbiased reviews agree. Each device mentioned has their caveats too

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I really don't see how the nexus 4 and 5 aren't premium. Both are solid devices that look great. They don't look like cheap pieces of crap like all the unlocked Samsung phones on Newegg.com. what is it not premium because it doesn't feature a 2000mp camera? Hell the nexus 4 WAS the optimus G, which WAS a premium phone. Only difference between the 2 is the shape of the shell put around the motherboard and battery, but the nexus 4 featured dual glass just like the G.

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Gotta spend money for good products. Google spoiled everyone by subsidizing the Nexus program. Let's get some serious high end hardware, specs and design, and let the public in on what Android is really like. TouchWiz isn't necessarily painting a positive picture.

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Only things lacking in the Nexus line have been kick ass camera hardware and better speakers. Other than that, the hardware is top of the line.

I would add battery life to that... I'm fine with the speaker and the camera but I wish it'd last longer battery wise.

Agreed. I don't care about the speaker at all, and while I would like a better camera, I need more battery life. It is my only regret about buying the N5.

Speaker is fine (stock ringtones are low volume though), camera is decent but not awesome, battery is acceptable for me but not amazing...compromises I was willing to make to save $200+ and "miss out on" manufacturer and especially carrier bloat. The flip side is also missing out on neat stuff like 'knock on' but there are always compromises and despite oneplus marketing, 'never settle' is not reality.

And that it is not on the Verizon Network. Seriously 1/3 of the US is using it, kind of a huge market to skip

Specs are great and all, but the Phone is still sh!t. My specs sound good on paper too. 6ft, 185lbs, blonde, blue eyes. but my bones break of i run into something and i cant perform easy media tasks..... the n5 has terrible camera, made by LG, YOU like it.... etc etc etc. stop liking the SPECS of a phone and like it for WHAT IT CAN DO.

No, actually you sound like a dbag on paper internetz. You're talking opinions and are welcome to them. We're mostly talking facts

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You are so right, their comment did not even make complete sense or any really at all.

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The G2 has an LG camera, too...was their a point you were trying to make? LG made it... With specs from Google

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I like the exclusivity of the Nexus line. I'm going to miss that if the Silver devices have the same architecture as the carrier-based versions (though more Google-centric). If they are inside and out, entirely different devices, then I'd be more interested.

Exactly. The Nexus line is already decently high end. If the only option directly from Google is the equivalent of the Google Phone Edition phones... then I will probably go ahead and get whatever the next Cyanogenmod high end phone ends up being.

He'll be able to sell it for ~$50 less than brand new if it's in mint condition even when the next Nexus comes out. Why wait? I've done that since the Nexus S. They hold their value extremely well. Allows me to try a lot of other devices without losing a bunch of money.

Not hard to sell and buy a new one. Who keeps the same phone for so long? Normal people.

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I actually bought the N5 to keep for a couple years. My last two phones were driving me nuts by 18 months and had to go. Time will tell!

I'm on the fence about switching from Verizon. The Nexus 5 seems like the best choice. I can't bring my GS4 from Verizon to T-Mobile. Depending on what T-Mobile is willing to pay for ETFs, we may be switching sooner than I expected. I like the thought of getting my unlimited plan back.

No Silver phones for Verizon OR AT&T == DOA.

For that matter, just no Verizon == DOA for me. I still have my Unlimited Data, plus AT&T coverage SUCKS in northern VA.

Verizon is still the largest carrier in the country. It matters a lot.

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It only matters to the people on Verizon. Nobody else cares, if Verizon is a carrier of the next Nexus device or this new series of devices. Verizon hasn't had a Nexus phone, since the Galaxy Nexus. That hasn't stopped Google from releasing Nexus devices.

+1 I live in in the U.S. and I am amazed at how many people here think the world revolves around this one country. Haha! Reminds me of when the Moto G was released with no LTE.

The Matrix is everywhere. It is all around us. Even now, in this very room. You can see it when you look out your window or when you turn on your television. You can feel it when you go to work... when you go to church... when you pay your taxes. It is the world that has been pulled over your eyes to blind you from the truth.

A world that does not exist for many of my co-workers while we are in the office. In the middle of the heart of downtown Chicago, I have robust Verizon service and my Sprint, T-Mobile, and AT&T teammates can't check their email.
Why is there no real competition with Verizon when it comes to reliability?

Same here in Philadelphia, that's why I'm still with them. T-Mobile sounds great to me, but once you get outside of the city is like stepping back in days of thePony Express.

"How'd you get the beans above the frank?"

I'm not sure how YOUR carrier not supporting a new series of devices somehow makes it DOA. There is a world outside of Verizon.

"The first part of your post didn't specify the "for me" part. So, I corrected you. You commented stupid shit, you got called out on it. Fuckin get over it, brother."

Do you kiss your mother with that mouth?

The first part of my post said that not having it on AT&T OR Verizon == DOA.. So, if that's my post that you were responding on, you reading skills seemed to have missed the "AT&T or" part.

Oh, and I'm pretty sure you're not my brother. Neither of my brothers has to substitute profanity for a cogent argument when they disagree with something I've said.

Apology accepted. Annnd... we're all good. :-)

No need to squabble amongst ourselves when we have so many Apple fanbois and Crackheads to mock! ;-)

All nexus devices have run on AT&T, AT&T just doesn't officially endorse them. It's GSM you can use anything you want.
If you want to blame someone for the lack of Nexus like devices on Verizon, you have one entity to blame Verizon.

This move doesn't change anything in Carrier support.

I guess I do. Mine is the one about 40 miles west of Washington, DC. The one where my g/f's AT&T Note 2 frequently has no signal while my VZW S4 (not a great phone for picking up signal) is working just fine. If you want an easy example to see for yourself, drive out I-66 past Haymarket to Marshall. There is a stretch in there where I guarantee your AT&T phone will drop whatever call you're on.

And there are plenty more examples if you drive around anywhere between Leesburg and Manassas.

Google can sell a developer edition that is compatible with Verizon bands and an unlocked Silver phone that is compatible with AT&T like the Nexus 5 already is.

Doesn't bode well at first glance for the value ratio of the N5 /N7.

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Exactly. I'm okay with retail presence as long as it doesn't decrease my chances of getting high end Android for half the price of everything else.

AC App via Nexus 5

Haven't the rumour about the death of the Nexus programme been around since forever? It's almost as mythical as the Nexus 8 rumour.

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This makes total sense, if the N6 would be the 2014 flagship phone this Fall for Google, then what is there to do about 2015, cause you can't do Nexus 7 obviously, would have to come up with another name/ line.

Then you go to "Nexus 5 2015 edition" just like they did with the N7. Or drop the version numbers and just have a Nexus Phone 2015 and Nexus Tablet 2015.

Only issue's i see is with the N7, that was tablet to tablet, not tablet to phone, or even reverse, so i wouldn't think they'd use a moniker like Nexus ? 2015 Edition, now i could see them having lets say s Nexus Phone 2015, however not a Nexus Tablet 2015 only due to there is a 7" offering and a upcoming 10" offering, but again we're just speculating at this point, lol.

Who knows? I'm sure these phones would have support for AT&T's bands. They just might not have the in store retail support that T-Mobile & Sprint may have. Verizon on the other hand - We'll... I think we all know how that goes!

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Fast updates? How do you control the carriers? Preaching fast updates and delivering are two very different things. Android 4.4.3 still isn't out after months and it is probably because of Sprint. What about CDMA and Verizon?

Nexus is popular mostly due to pricing. If the Silver line follows GPe pricing I doubt it will do very well and I doubt any of the manufacturers are going to appreciate a $300 phone sitting alongside their flagships that run $600+.

Google will probably pay the carriers to open up their networks to Google more to allow the phones to be updated faster.

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If this new series is effective in limiting the number of non-Google, pre-installed applications, then Google may still be able to push updates directly to these devices.

Also, concerning CDMA, it's a dying technology. Truthfully, Sprint is probably the only carrier that still really uses its CDMA tech, as Verizon's LTE network almost completely eclipses its 3G network. Once VoLTE is launched, CDMA will be old news (if it isn't considered that, already). Plus, most of the world uses GSM.

And, Android 4.4.3 not being out yet means nothing. It'll more than likely be released, when the next Nexus device (phone/tablet) is announced at Google I/O.

I'm sure there are people smarter than you and me tackling said issues at Google. They didn't get to be a multi-billion dollar company for being stupid. Also, I welcome any independent action/attempt to operate outside the smothering grasp of the US carriers. It may not be a perfect approach but we shall see...

Your right...the nexus line is amazing value for money..but if the prices go up then I'm going else where.!

Nexus 5 black 32gb..recently smashed screen

We are talking about phones sold outside of the carriers' stores here. Not everyone operates like big, bad, red Verizon, friend. *Puts on Morpheus voice* What if I told you, that there are carriers that let you bring your own phone?

AT&T let me bring my Nexus 5 and they treated me very well. Brought the phone got the go phone plan, they gave me a Sim and LTE Mei or mie or whatever it is, and I walked out of the store with excellent LTE service

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What are you talking about?! Sprint has nothing to do with Android 4.4.3 Some bonehead accidentally updated the support page with a new software update, while it was still in the dogfooding stage @ Google. Then everyone went bananas about 4.4.3. Google probably won't release it until i/O in June. Then the ONE thing that was causing the update to be rushed, Google Camera, dropped into the play store shortly after to fix that stupid battery killing bug. An update is out there, relax, it'll be here probably in June..... ;-)

Yup, best overall value out there. It's not perfect, but it's damn good and $200 less than flagship with no bloat and timely updates... That's why I bought one. Will be interesting to see where they're going.

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That would require Google to spend even more money subsidizing more phones and this time they're different phones. Not just one.

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+1 Not to mention, since these devices would be sold via a physical retail presence, Google would likely be able to clean its hands of offering a subsidy at all.

How much are they really subsidizing the phones? The One+ one whatever, is priced close to a Nexus and has high end specs. What is their margin? Maybe Google doesn't care as much about a thick margin as the OEMs. That doesn't necessarily mean they are subsidizing the cost.

The N4 retail price was something around 600€, so I'd say Google subsidies something around 50% of the phones.

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I love my N5 and N7 because there is NO dependency on any single carrier. I happen to like AT&T right now, but if I have to depend on the carrier to update my phone it will just plain suck! I'm looking forward to upgrading my UNLOCKED devices from the Google Play store this year and hope this won't be the last year of a good thing.

Unfortunately, the article makes a lot of sense. Google is not in business to make the Nexus line for a few geeks and nerds. They've changed the way they update the Google apps so that they can be updated through the play store instead of through an OS update. They've opened up the Play Store to "Google Play Editions" (that are essentially what the "silver" line describes). Marketing has already put the pieces in play to do this conversion.

Unfortunately, I think this is coming. I don't like it, but it's definitely coming!

I'm am tentatively optimistic about this plan. It would be nice to have more options, especially a Nexus like phone that doesn't get larger than the Nexus 5 (which seems to be the trend)

BUT

I really hope that even though these are distributed through carriers, google is VERY strict about carrier modifications. I don't want any carrier IQ on my phone and I want native tethering (not via a carrier app). These are some of my main reasons for buying a nexus.

I also think that this means the end of affordable high-end phones. Instead I expect to see expensive high end phones and affordable mid-high end phones (like the Moto X). But personally I buy high end phones for the guaranteed support (from both manufacturers, Google and app developers) more so than for the pure horsepower so maybe this is ok.

Very happy to see that T-mobile could be involved.

Every post with "Silver" in the headline will have 100+ comments, the majority of which are asking the same questions that no one has answers to. Strap in.

I'm all for this. The more stock android phones on carriers...the better. Interested to see how this goes.

This is about Tizen.

The battle of Helm's Deep is over; the battle for Middle Earth is about to begin.

Question is: who is Sauron?

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NOOOOOO why would they terminate the nexus line that is the best android experiance and the best set of devices for developers and the open source ecosystem is nothing but incredible for people who enjoy custom roms my nexus 7 2013 took me 5 minutes to get a custom os on it where my lg g2 took me about 30.

Funny. I thought the same thing. The guy promised to change his name if the Nexus 5 had a 32GB option. It did. He didn't.

What ?
Why ?
The reason I buy nexus devices is because I can get almost high end devices for half the price of the competition.

A 600 dollar GPE/NEXUS software styled hand set is not worth that money over the bloat ware filled OEM models.

If anything this is terrible unless this drives down handset prices across manufactures ! The nexus sells because of its price point alone, it does not sell just because its not got bloat ware !

Looks like I'll have to pick up another Nexus 5 or wait on the Moto X +1 and keep them until my current N5 dies.

This is terrible news !

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Maybe prices for high end phones will come down thanks to phones like the Oppo Find 7a and OnePlus One.

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Nobody even knows what those two phones are outside of the tech community. It will need to have a massive impact for prices to come damn.

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Not happy if there ain't going to be no cheap tablets out next year and I have to pay Samsung style £400 min for one, instead of a nexus. One of the reasons android is popular is because it is cheap. This is just a cheap way of justifying a price hike, real cheap.
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While this is probably good news for all high-end phone junkies, I can't help asking myself why are they doing this. What's in it for Google? They already have all of us hooked on their services, how will this generate all that much more of our unquestioned reliance on them...I mean, data?

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It's unfortunate that the Nexus line is ending, but I like the sounds of more premium devices with faster updates. Hopefully the cost will be close to the Nexus price range.

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Good, we need what is effectively a high end Nexus because they are gheenrally pretty low end quality.

Before the nSheep jump on that comment a high end CPU does not a premium phone make. The N5 is low end in everything but the CPU and RAM, the build is pretty damn poor and the design looks like it was done by a a bored designer in about 5 minute during his lunch hour.

Design its a matter of opinion I agree, but the quality is not. Its low end, anyone who thinks its not is kidding themselves.

I'll give you that one. It's definitely not a premium handset. But, I'm not sure I could call it low-end, in my opinion.

Oh really? So a Kia Rio is high end compared to a Rolls Royce to some is it? Its not entirely objective, but it almost is. The nexus range are not premium.

If your previous mode of transportation was walking or riding a bike, sure I would say Kia is premium. There will always be someone less fortunate than you that will see something as premium. Open your eyes to the world around you.

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Irrelevant. There are a huge number of better made devices on the market, that fact that your last device was worse doesn't make the N5 premium any more than it makes a Moto G premium if you are upgrading from a Chinese clone fake.

You totally missed my point. I am not arguing about what is premium to you. Let me remind you that I simply stated that premium is in the eye of the beholder.

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You can disagree with the validity of my statement all you like, but at the end of the day you will never define premium for anyone but yourself.

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As i said i dont think its subjective, I think premium is objective, its the highest that is available. That isnt the nexus. But I guess we will not agree on this.

I think, the word premium could be defined both ways, whether it's referring to one individual or the definition as a whole. You guys are sorta agreeing and disagreeing with each other.

No he didnt, I disagree its a fact. When you can compare to other superior devices the N5 is not premium, on any measure. Thinking it so doesn't change anything.

"Premium is all in the eye of the beholder my friend."

This is a fact. We all have different criteria for the oh so vague "premium" designation.

Seems to be an excuse only nexus owners make. Probably to justify thinking their shoddy phone is premium when it's not.

It's a premium experience for $200 less than any flagship. Comprises have to be made. I'm happy with my phone and that's really all that matters to me.

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It does matter when people buy it because they were told its premium, or the 'best of Google' and it turns out to be second rate junk. The result is they never buy an Android again, and yes, i do know of situations there that has happened. Still working on getting 2 people back after they experienced the 'premium' Nexus.

Well google seems to disagree with you. It seems to realise the need for something other than a cheap dev kit in a box, which is what the N5 is.

Daft argument. If I was disappointed with the n5 and thought it was shoddy I'd buy something else. I wouldn't try justifying my purchase with children on comment threads or criticising other people's choices

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You'd think that, but every time someone criticises a Nexus the argument runs and runs. nSheep cant let it go, they think its something special when its not, its got a few good specs, horrible build and a cheap price to compensate for its low end quality.

I have a Nexus for a reason I don't want ANY bloat software. I love my Nexus 5 Google only software. If these phones will be Google only software and not the manufacturers junk I'm all for it if not Guess we're have to go with 3rd party roms.

Carriers demand locked bootloader and must certify updates. Hell no unless i can have BOTH unlocked bootloader and the apple/nexus direct update policy that I get the code day 1 and don't wait even 1 more hour than nesecary

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As long as it's not on the useless Verizon with ugly logos it's all good.

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If Google wants to compete with the top tier phones on the market it should invest in the nexus program. Back in the day the Nexus One was one of the best phone on the market for $529. If Google went back to it's roots instead of replacing the nexus line I'd pay the premium sticker price.

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The thing that worry me the most is that Google is relying on the carriers......That was the beauty of the Nexus devices. No carriers involvement......

Me to but then again it's Google and most likely they won't put up with that locked boot loaders= network reliability bs I'm hoping

Well that sucks... The Nexus line has been the best line of phones I've ever owned, iPhone included. Oh well....

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I hope their "Premium" phones get some real premium hardware, not like the crappy microphones on my "premium" LG G2, for example. Can't record sh1t in a club (or concert).

As long as Motorola keeps it's current software strategy, I don't think I'll want/need "Android Silver".

Guess I will back to keeping a phone for 4 or more years. No sense being interested in what the next new tech is because I won't be buying anytime soon.

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Highly doubt it'll come to Verizon because they are control freaks. I'm finally leaving them this summer for ATT. I'm surprised ATT isn't on the list but this is just a rumor anyway

The way at&t is going they are verizon Jr they are locking stuff down hello locked boot loaders HTC samsung both on Verizon and at&t

I'm really looking forward to this, a really high end device and pure Google experience could really compete with the iPhone. Its really hard to argue with apples business model. I love my nexus 5 and 7 but I'm always wishing it came with the latest hardware, materials and specs. I absolutely hate carrier bloatware. Now if I can get Google to make 2 markets I would be happy, standard installed market with all apps inspected prior to being published and no rated R material, then a 2nd downloadable developers market for everything else. I really think Google needs to ensure the safety of the non tech savvy people and kids.

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I'm sure it's been mentioned, but I'll be curious as to the price of these premium devices. The Nexus 4 and 5 were/are relatively high end devices, and are very affordable. I'm hoping google continues to offer affordable phones. The GPE devices, while good, are a little pricey, with the exception of the Moto G GPE.

Sorry, I don't see it. Guess I'll find out how reliable "The Information" source is in the end. I just don't think Google is worried about competing with the iPhone. Google is already grabbing more and more market share from them. Google Nexus devices are already on the premium side. When I first heard of "Silver" it was to be a premium support service to match their phones - with an in store presence (which doesn't make sense). I wish these tech writers would quit reporting on their opinions and more on facts. ...OK, we'll see if I'm wrong.
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I hate this, a lot actually, but I understand why Google would do this. Nexus devices were never intended to be the ultimate no contract budget android device they sort of became that way on accident when Americans were forced to either pay Verizon's absurd monthly charges or pay $800 for an import with no warranty for the galaxy nexus. Google started selling the gsm version on the play store for $400 to give gsm a choice. Then a few months later they released the nexus 7 to jump start a tablet market that couldn't get it's feet off the ground. It had to be above average specs and had to be at a low cost and it worked, and pretty much started the accidental nexus budget brand. And I don't think developers need a dedicated developer phone since they usually buy all major flagship's anyway to ensure their apps/Roms work on everybody's device and for debugging device related issues.

I hate it because I hate contracts myself and after I got my 4 I pretty much decided I wanted to stick with nexus forever. But for Google they lose more money then they make off these devices. Let's face it, the actual purpose of a nexus is to show off new versions of stock android and if they can offload that responsibility to OEMS then why do they need a nexus?

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NEXUS > SILVER

"Silver" doesn't exactly scream "premium product" to me. At least go with Gold or Platinum. I still prefer the NEXUS name over everything.

Without the nexus line, you will be stuck paying way too much for the phone! we found this out with the Galaxy S4 Google edition, 650.00 to the nexus 350.00. And no carriers will subsidize it unless it has all their bloatware on it. also they will remove whatever else they don't like, like tracking features that come with Samsung phones free, but they want you to pay for it thru them.

Google Silver: Why settle for first when you can get second?

I'm a HUGE Android fan, actually gave up my Windows laptop and have gone full Android but I can't like the name of this line of devices if that truly is the name.

Silver? Second place? Means you'll always be a runner up? Less than gold and first place; slightly more expensive than copper.

I really hope their marketing department has a real name in the works, if not they need to be replaced, the entire department.

How about this Google:
Keep the Nexus brand. Ditch the Google Play Edition and replace that with the Silver line sold at retailers. I say retailers and not just carrier stores because if we get it at a carrier there will be pressure to use their services. If this could happen I would be more in favor of this whole idea

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