As we close in on a week until the Amazon Fire Phone becomes available, Amazon has just released its first 30-second ad for the product. Building on the messaging that was put in the launch event of the Fire Phone, the short ad shows two children using the phone and talking up a few features to their older counterparts who don't yet know about the device. "It comes with Amazon Prime — tons of stuff, for no extra charge," the little girl says convincingly after going through her library of apps and content on the phone.

It's a good ad campaign to kick off the initial marketing push for the phone, and we're sure we'll see this commercial and many more show up once the Fire phone finally hits stores. Whether or not you should give your nine-year-old kid one will be up to you.

 
There are 39 comments

Cory S says:

It's sad that even iPhones have Google Maps, but yet this "Android" phone can't.

Nokia's HERE Maps are pretty good, but I agree they're 2nd place to Google's.

dijit4l says:

It's sad that even iPhones have Amazon Prime Instant Video, but yet normal Android phones can't. FIFY

bhatech says:

Should be coming pretty soon to Android.

Posted via Android Central App

dijit4l says:

Where have you read this at? Technically, the app exists, Amazon simply made it to where it would only run on their version of Android.

Magnum M says:

Yeah its sad that an smartphone that its first a tool to help us make calls and navigate the world does not have a stupid service which is only available in the us which brings nothing that you cant fing elsewhere, nice try thouhg.

dijit4l says:

Firstly, it should be Amazon's responsibility to provide a map/navigation app for their forked, walled-off version of Android, not Google's. If Amazon wants to stay so damn fragmented from the rest of the Android ecosystem, they are more than welcome to. They have made that perfectly clear with their choice to not allow other Android devices to run Amazon Prime Instant Video. They could have played nice with Google and I'm sure Google would have played nice with them, but they are the ones who decided to wall themselves off first.

thatguy97 says:

Yay woohoo much exicte :(

Posted from my Nexus 7 2013 running Android L or Samsung galaxy S5

rgao007 says:

I'll buy it for 350

Posted via Android Central App

pfroo40 says:

I need about tree-fiddy

flighinhigh says:

It is only on AT&T. Just like the iPhone started out on. No sale...

bhatech says:

No unlocked model no sale.

Posted via Android Central App

iPhone did fine being AT&T exclusive for a few years because smart phones still weren't big. These days you can't go exclusive and expect to sell. Nokia tried with both Verizon and AT&T just doesn't seem to work out.

The best way to sell a phone, make it unlockable and fully compatible with at least one other carrier.

NYRbeezer says:

A week from now AC will be claiming this is better than the G3 and S5.

Posted via Android Central App

thatguy97 says:

Explain

Posted from my Nexus 7 2013 running Android L or Samsung galaxy S5

tastisnax says:

Yes, explain, please.

paul-c says:

I thought this had already launched and failed.

scouser73 says:

Terrible advertising, child's play it certainly isn't. Giving that phone a massive swerve.

Stalonage says:

YNWA brotha
Posted via Android Central App

heathroi says:

+1

DWR_31 says:

I can see the future....
Amazon phones banned from retail stores.
TSA agents checking customers as they enter the location.
Retail out of business.
Customers HAVE TO SHOP ONLINE!

Me sitting in a corner laughing saying, "I told you so".

Posted via the LG G2 Android Central App

T Nye says:

Why the hell would TSA be checking anyone at retail stores? That makes no sense.

Posted via Android Central App

heathroi says:

not quite like adults

MarkSeven says:

Exclusives are a no no.. And if I was AT&T I wouldn't even want this phone exclusively..

Posted via Android Central App on The Nexus 5

theShiz says:

Well ATT launched the Facebook phone... More than once. So yeah not surprising. This device will be free with a contract very soon I'm sure. Even then it won't be worth it.

Posted via Ash Williams Boom Stick!

Free with a contract and a bonus $150 mail in rebate for buying it to clear inventory.

bubba3595 says:

this thing is going to BOMBBB

Posted via Android Central App

eahinrichsen says:

Yeah, I'm afraid that's probably true. I actually want it to succeed, because I like Amazon, and I think it's technically innovative. But it's expensive, exclusive, and the lack of Play Store is a huge barrier to entry for anyone who's already an Android user.

Posted via Android Central App

dijit4l says:

As long as they are doing well on their own, you will never see the Play Store on that device. It's the same reason why they do not allow their Amazon Prime Instant Video app to work with other Android devices.

bhatech says:

Decent ad.

Posted via Android Central App

suavemezie says:

This phone is really for kids

Posted via a sexy Nexus 5

drewsammie says:

you joke but if they went all in I think they might actually have something.
A Kindle Fire HD with the profiles is what my youngin uses. Offers the best parental controls. she has prime access to stream all the dora she wants.
If they really went all in and showed a Kid phone. It really might actually have legs. a smart phone you could confidently give kids.

theShiz says:

Where do you think they got that ability? Before Amazon forked it, Google baked that into its recent/ latest versions of Android so you can do the same on any Android that simply enables it.

Posted via Ash Williams Boom Stick!

drewsammie says:

yes the ability is in Android but not quite the same. Not tied into the content of a streaming service.

eahinrichsen says:

Ironically, I don't think Amazon wants this in the hands of anyone who doesn't have a credit card of his or her own.

Posted via Android Central App

Oh god don't let the FTC get a hold of this one christ iaps are bad enough

God don't let the FTC get a hold of this one christ iaps are bad enough.