One standout item Amazon introduced today was what they are now calling Kindle FreeTime. With Kindle FreeTime, you'll be able to go ahead and set up custom profiles for individual users making sharing your Kindle with family and friends a whole lot easier. Dubbed as a reinvention of parental controls here are some examples of Kindle FreeTime can be used:

  • Restrict access to books, videos, apps and games.
  • Restrict times allowed based on several options.
  • Password protect each profile so that only allowed users can access.
  • Password protect settings so that profiles cannot be overridden and taken over.

Recently, there has been a lot of talk of Google having the frameworks built into Android 4.1 Jelly Bean that would allow such things as multiple user profiles but it's not complete as of yet, so in a way -- Amazon beat Google to the punch by allowing multiple users and custom settings for each one.

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