New boot screen branding for Android on the GS5
Boot up the Samsung Galaxy S5 and you'll be presented with a new message below the usual boot-up logo. The Galaxy S5 isn't just a Galaxy S5 — it's "powered by Android," and that's exactly what you'll see at boot-up.
It's an interesting distinction for Android's biggest manufacturer, and not something we've witnessed in such a prominent place on any other handset. There's been much speculation recently surrounding developments in the relationship between Google and Samsung, and there's no doubt that an Android logo on the GS5's bootscreen will put Google's OS brand in front of a ton of eyeballs in the months ahead.
More: Samsung Galaxy S5 hands-on and initial review
Hat tip to Brian Klug
Get the Android Central Newsletter
Instant access to breaking news, the hottest reviews, great deals and helpful tips.
Alex was with Android Central for over a decade, producing written and video content for the site, and served as global Executive Editor from 2016 to 2022.