Google introduced the Google Home and Google Home Mini in India earlier this year, and while the smart speaker didn't have a lot in the way of features when it launched in the country, that's not the case anymore. Google announced that the smart speaker will pick up Hindi support at its Google for India event, and the feature is now live.
Google Assistant already works in Hindi, but that feature didn't extend to the Google Home until today. You can now seamlessly switch between English and Hindi when conversing with your Google Home. All you need to do is head into the Google Home app settings, go to the Assistant tab, and select Hindi as one of the languages for the voice assistant.
Google has also mentioned that Assistant usage has grown threefold over the course of the last 12 months, with customers asking over 100,000 cricket-related queries daily. Assistant now supports Marathi as well in addition to Hindi, and Google said it will pick up support for seven Indic languages in the coming months.
Amazon has a lead when it comes to the smart speaker market in India as Alexa has better integrations with local services, but the ability to talk to Assistant in Hindi — and further integration with local languages — gives Google an edge.
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