Visa gives digital payment a reboot with Checkout

Visa is giving its digital payment a reboot with a new Visa Checkout feature that is aimed at paying for your online shopping spree much simpler and safer on the web, including mobile devices. The Checkout initiative isn't meant as a mobile wallet for paying in physical retail stores, like at your local grocer, but instead is meant to compete against services like PayPal, Amazon, and Google.

How Checkout works is that rather than having to enter in your credit card number and other information such as address for verification, Checkout allows customers to register their card and just simply enter in a username and password established with Visa when they are ready to pay for their online shopping cart. It's very similar to what you would do when shopping on eBay and using PayPal to pay for your auction.

According to the card issuer, Visa Checkout replaces the service that launched a few years ago and is supported at the following merchants for simple and easy payments:

Neiman Marcus, Pizza Hut, Staples and United Airlines are some of the newest merchants who will offer Visa Checkout. They join other top online retailers, such as 1-800-FLOWERS®, Beyond the Rack, Cineplex Entertainment, Jos. A. Bank, Live Nation, lululemon athletica,, Newegg,, Teleflora, Ticketmaster, TigerDirect and Wine Enthusiast which plan to use Visa Checkout for quick and easy payments.

Though the service will be available on e-commerce websites through partnering merchants, Visa is also launching a Checkout SDK so that your favorite shopping app can build in the Checkout experience for iOS and Android apps.

Is this something you're excited about? Would you want Visa Checkout to work on new fingerprint scanners available on new devices like the Galaxy S5 or Apple's iPhone 5S to make it even simpler to pay?

Source: Visa