SwiftKey 5

SwiftKey's move to drop the price tag of its keyboard offering in Google Play from $3.99 to free was a popular one among would-be users, and it turns out a good number went ahead and made the install after the price drop. Since going free back in June, SwiftKey has seen a 54 percent boost in monthly users, something that just wouldn't have happened at this point in its life if it had kept the paid-only model around.

What's more, the keyboard's marketplace for both free and paid themes has seen over 12 million downloads since it launched alongside the price drop — it turns out people really do want to customize their keyboards that much. We still maintain that SwiftKey is one of the go-to replacement keyboards on Android (even when it was $3.99), and it seems even more people agree with us now.

Source: VentureBeat