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Sprint's 'Cut Your Bill in Half' promo results in only 20 percent savings

After announcing a promotion Tuesday that would cut the bills of AT&T's and Verizon's customers in half if they switch to Sprint, the wireless carrier admitted that the net savings is only closer to 20 percent rather than the 50 percent that it is marketing. When customers on the two larger rival carriers switch, they would still have to pay for a new phone or lease one, costs that are not calculated in the promotion.

As Ina Fried from Re/Code reported:

"They are still probably getting a 20 percent sort of net discount," CFO Joe Euteneuer said at a Merrill Lynch conference on Tuesday. But, he added, many customers may find that Sprint's existing rate plans are actually cheaper than the current promotion.

The deal does not apply to T-Mobile customers:

Asked why Sprint is not also offering to cut T-Mobile bills in half, Euteneuer responded with the company line that most of the potential switchers are at AT&T and Verizon, which are by far the two largest U.S. wireless carriers.

Source: Re/Code

65 Comments
  • Oh Sprint.. Posted via the Android Central App
  • Desperate actions from a desperate carrier... Posted via the Android Central App
  • This was pretty obvious from the first article. It's still an OK savings, better if you have family members happy with last year's phone or a budget model. If Sprint has decent speeds in your area, then it still can be good for you. There's no need for anyone to voice how much Sprint sucks in their area. Use them or don't, complaining is pointless. Posted via Android Central App
  • Thank you Internet Comment Police, but i would like to point out that Sprint's coverage around where i live and work absolutely sucks. Posted from my Droid Turbo, Kelly and Ozone
  • I was just hoping to draw all the "Sprint sucks" comments into replies to my original comment, but it didn't work. :) Posted via Android Central App
  • I'd like to point out that Sprint sucks
  • General statements are fine, as long as you don't describe your area ;). Posted via Android Central App
  • I recently switched from Sprint to T-Mobile. I can honestly say, it's much better. T-Mobile that is. Posted via the Android Central App
  • Even a no-name never heard of MVNO prepaid company is better than Sprint.
  • Unfortunately must no-name MVNOs run off of Sprint
  • I made the same switch (Sprint to T-Mo) about 18 months ago. Sprint has more coverage in my area but most places are covered by T-Mobile and when I do have coverage my speeds are significantly faster.
  • Oh sprint is awful in my area! Posted via the Android Central App
  • That's a relief. I was worried you'd say they suck! ;) Posted via Android Central App
  • Even if they allowed me to carry my Nexus 6 over from T-Mobile and agreed to cut my T-Mobile bill in half (I use the $30 prepaid plan since I don't really need more than 100 minutes on average each month) I still wouldn't go back to Sprint... First their overall coverage here in Dallas stinks... you go in and out of LTE and so many dead zones it's horrific... and second... They can't seem to stick with any kind of promotion... They need to stick with a program but first and foremost they need to get their overall network in order and the backhaul up to par with other carriers..........
  • Sounds like T-Mobile's coverage in Washington, DC.
  • I'd like to hear some of the people from yesterday's post bragging about how awesome sprint is tell me what they think about this "good deal." I'd rather pay 20% more for service that actually works everywhere than save 20% and can't use anything. Magenta is the new Yellow
  • Right because the Magenta network works everywhere. Okie dokie.
  • Where did he say anything about magenta?
  • Did you read his whole comment? Posted via Galaxy Tab 3 on Sprint
  • The last part of his comment
  • That's my signature folks. Wasn't bringing T-Mobile into the conversation. Magenta is the new Yellow
  • Nothing changed from yesterday. They didn't change their promotion. Yesterday you were still required to get a new device, same as today. This was talked about ad nauseum yesterday. People have got to find something to complain about every goddamn second of every day. You're no different. For every one of "you" (hating Sprint because who really knows why), there's one of "me" (no problems w/ Sprint or the LTE I get everywhere I go). Posted via the Android Central App
  • Shh... Don't take their hate away. It is all they have to hold onto at night and stay warm Posted by my soon to be retired Note 3
  • I'm not hating. I put a very valid point on the table. Pay a little more, and get better coverage all around. I'm not even talking about T-Mobile here. I'd rather pay the extra 20% and stay with AT&T or Verizon, then pay a little less for spotty, inconsistent LTE connectivity. That's not hating. That's a very valid point. BTW, I have a very heavy comforter and another microfabric blanket. I'm very warm at night. Magenta is the new Yellow
  • Why would you pay for both better coverage and spotty, inconsistent LTE? That just seems asinine.
  • Except that T-Mobile coverage sucks where I live and work, and Sprint's is pretty good. At my main office, those with AT&T need to go stand next to a window to make a call, but my Sprint phone works fine throughout the building. At my client's location, I can't use my Verizon mobile hotspot, and have to tether to my Sprint phone instead. There are no absolutes. Every carrier had holes in their coverage. Especially T-Mobile.
  • I had no problem making calls and LTE data inside the Smithsonian recently. Maybe you live and work in a different Washington D.C. I'm not promoting any carrier, but don't talk out of your arse. Generally great coverage all the way down from NYC (granted on Rt. 95S). Maybe my phone just gets a better signal.
  • +1 BigDinCA; the only thing that changed here is that AC finally got around to actually reading what Sprint said, and the only mistake was their initial, shoddy reporting. But that's pretty much what one expects of the "reporters" here.
  • How much do you earn working for T-Mobile, Jeddo? Your lies are getting tiresome.
  • Read my post. Was I talking about T-Mobile? No. I specifically said I wasn't talking about T-Mobile. I said AT&T and Verizon. Learn to read. Magenta is the new Yellow
  • FCC will like this.
  • Cut your bill 20 percent, cut your service 50 percent is what I think they meant Posted via the Android Central App
  • Being realistic you would cut your service anywhere from 50.
  • The ad is correct. The plan is 50% off. When the phone is paid off, you continue with the lower 50% off rate. Or, just bring your own phone. Hint: Buy used. T-Mobile does the same kind of marketing. They advertise a low plan rate and then later tell you you have to pay for a phone on an installment plan. Why? "We don't do subsidize phones." That's fine for T-Mobile and Sprint. It works. Why the Sprint hit piece?
  • It's simple. The price they are cutting by 50% includes a subsidy. Thus, to compare fairly you have to include the cost of a phone in the formula.
  • The subsidy is part of the plan price you pay on subsidized plans. You keep paying it long after the phone is paid for. It's part of your "service." Sprint is offering service 50% of that. Buy a phone cheap or get one free. Your price remains the same, 50% of what you were paying. Simple as that.
  • It's not 50%. We've established that.
  • Let's say your Verizon bill was $140 for a line. In 1 year, 2 years, 3 years, etc., the V bill is still $140. Sprint offers $70 for equal service. But, you have to get your own phone. Uncle Frodo gives you an old Sprint phone he's not using. Cost: $0. Oh, but you wanted a Nexus 5. Ok. You buy a used one for $250. Sure. You had to buy it outright, but with the $70 savings per month, you'll have it paid off in 4 months. After that, the savings are gravy. You continue to reap 50% of what you were paying. The math isn't difficult. BTW, do you or Android Central apply such scrutiny to T-Mobile when it advertises its non-subsidized plan prices? Yea. Didn't think so.
  • But with this Sprint "deal" isn't it required you buy the phones from Sprint? That's not the case with T-Mobile. You can bring your own. Posted via the Android Central App
  • You are correct. Yesterday's article on Android Central states you "turn in your current phone and pay full price for a new one or use EIP for a new one"...
  • So you buy the cheapest phone (~$100) and activate a used one or a free one. You still come out ahead.
  • That's why T-Mobile costs a little more, a little more that stays with you.
  • 1) You have to buy a phone full retail from Sprint or do their installment plan option that results in full retail. No "free" phone. 2) Verizon and ATT both discount your service once your 2 years is up. (only applies to their new rate plans) 3) Sprint will match your data allowance but you can't change it later.
  • 1) Addressed earlier. Buy the cheapest, ~$100. Then buy used what you want for cheap. Once paid off, you continue to pay lower service rate.
    2) Send link for more info.
    3) You can change it later. It's just your pricing will be subject to market prices at that time, which makes sense.
  • Never belive anything that sprint says. They will lie to your face then they will apologize and say they made a mistake and still take your money. You have to pay for their "mistakes"
  • I nearly spit coffee all over my phone because of your picture. That's hilarious. I'm the kind of guy that stops a microwave at 1 second to feel like a bomb defuser.
  • Doesn't TMobile, att, and Verizon do the exact same thing? Posted via the Android Central App
  • Like I said yesterday. i would run as far away from Sprint . They are by far the worst network carrier on the market. Which is sad because back in the 90's and early 2000's they were a darn good company. What's even worse is I have friends that work in their corporate office that can't even make phone calls with their Sprint phones to call people. What does that tell you about their service?
  • HAHAHAHAHAHA - att employee Posted via the Android Central App
  • Verizon too.
  • Verizon is ass lol Posted via the Android Central App
  • I don't have Verizon, but they are rated number one by Root Metrics for a reason.
  • So are they allowing themselves to get sued? Posted via the Android Central App
  • All you fuckers have little dick syndrome. Ya know, jealous of the wimpy dude at the back of a bar with 2 hot chicks making out then leave with him to go do the nasty.... Sprint is great in my area. Period. Just cause it's not good in YOUR area doesn't make them suck. It just makes them not good in your area. Tmo's service is slow in my area and AT&T and VZW isn't even a consideration to me.....period....So I stay with Sprint.
  • Relax and you will live longer. I'm the kind of guy that stops a microwave at 1 second to feel like a bomb defuser.
  • Wow gator, have a shot or something. It isn't worth getting that worked up about Posted by my soon to be retired Note 3
  • If all these people, in all parts of the US, have problems with sprint, doesn't that mean there is something wrong with sprint? You are one of the lucky 3 people that get sprint to work where they live. Congrats!
  • Unreal. Sprint seriously just doesn't get it. They're so far behind everybody else that they can't even come up with marketable lies. Now, I know that every carrier is going to try to screw you SOMEhow, but what I love about my T-Mo bill is that it makes sense to me. I pay X amount for coverage, Y amount for my monthly phone cost, which equals Z (my payment). Once Y is paid off, my bill drops to X. It's seriously that simple, and the company has done a fantastic job simplifying the process, while Sprint continually gets caught with its hand in your cookie jar and a dumbfounded look on their face.
  • How is that any different than what Sprint is doing? It isn't. That's how my plan works and that's how this new plan will work for people who choose to do it. Notice how I said choose? Some people are losing their shit here like Sprint is forcing people to do this. Posted via the Android Central App
  • Because Sprint is trying to "me too!" by saying "HEY EVERYBODY! COME OVER HERE FOR AN ALL-YOU-CAN-EAT FULL BREAKFAST!" and when you show up, all they ever planned to give you was bagels until you pass out. It's crap, and that's what the author of the article was trying to point out. But I agree with you - choice is a good thing, and Sprint will continue to see people choose elsewhere until they figure it out.
  • The only thing that is crap is the original AC writer, who apparently can't really read. Sprint's announcement was very clear.
  • Do the analysis on T-Mobile instead of swallowing their PR BS whole. I compared their costs, month to month, including the cost of the phone, and their trade-in requirements to upgrade early. IT's slightly cheaper for me to stay on Sprint and sell my old phone if I want to upgrade early than it is to use t-Mobile's trade-in plans. T-Mobile's marketing is as much BS as Sprint.
  • So much fail Posted via the Android Central App
  • I was one of those who thought sprint "suck's" in my area (Sacramento), but now that we have lte, I'm loving sprint again.
    I have friends with T-Mobile and AT&T and I can say that I have a better service than them. Sprint maybe late but at least thier trying to give you a choice. Isn't that what we all want is choices.
  • Sprint's explanation was clear to me. They said they're cutting DATA costs in half, not total costs. If Americans, and AC writers, would actually READ what was provided this wouldn't be a surprise. Geesh, criticizing Sprint because you didn't do your job properly is a bit much.