Pixel hype: Can the first real 'Google phone' make a splash outside the Android bubble?

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Google Campus Logo (Image credit: Android Central)

Do you have an Android phone?

No, I have a Galaxy.

Just about every one of us at Android Central have had some variation on that conversation over the past few years. It underscores the difference in how normal people — those who don't live and breathe smartphone industry nonsense every day — view phones. For the vast majority of humans, the way a phone looks and what it's able to do is way more important than the operating system it runs or how up-to-date its software is.

That's not to say consumers are ignorant, just that priorities outside of the Android/gadget nerd bubble are different.

Pixel teaser

Google's Nexus phones never enjoyed mass appeal.

That's partly why Google's Nexus phones didn't catch on in a big way. Taken as a whole, their biggest selling point was that they ran Google's software as the company intended, and got new Android versions as soon as they were available. With the possible exception of the Nexus 6P, Google and its partners largely struggled to nail other really important parts of the experience — fundamental things like camera and battery life. Even the most visibly popular Nexus, 2013's Nexus 5, sold because it was cheap. Without the Nexus badge or Google's software, it was a boring plastic nothing with bad battery life and a temperamental camera.

Perhaps just as importantly, Google never really learned how to play the carrier game in the U.S.

The move to the Pixel brand suggests that Google, through its new hardware division, is serious about making a phone for the sake of making a phone, not just as a reference device for developers and a niche curiosity for enthusiasts. Serious money is being spent on serious, real world advertising — the sort you would expect to precede a major new Galaxy device.

And the "made by Google" marketing line — although pedants will point out HTC, as an ODM, is actually behind the Pixel phones — is the first step in a journey that could take us through to new Google tablets and eventually laptops running the rumored 'Andromeda' OS. Google wants everyone to know it's serious about hardware, starting with the first Google phones next week.

Google needs to show normal people why its phones are exciting in a world that contains the iPhone 7 and Galaxy S7.

So at its October 4 launch event, Google needs to set expectations. More importantly, it needs to show normal people why its hardware is worth getting excited about in a world that contains the iPhone 7 and Galaxy S7. By all accounts, it'll be asking for a hefty chunk of cash for its Pixel phones. At that price point, excellence across the spec sheet is table stakes.

Pixel phones

The challenge shouldn't be underestimated. Even ignoring the iPhone for a second, Samsung's making life really hard for anyone selling an Android phone for north of $600 — as evidenced by the fact that the generally decent HTC 10 hasn't made much of a dent in anything this past half-year. (Sure, Samsung's facing its own difficulty over exploding Galaxy Note 7s and an unprecedented global recall, but in the meantime it's still selling GS7s by the boatload.)

Both Apple and Samsung have full U.S. carrier coverage, almost unrivaled consumer mindshare and massive marketing budgets. Google may have money to spend, but it's effectively a newcomer in this field. The Google brand is valuable (second only to Apple, in fact), but mostly not associated with physical goods.

More: Everything we know about Google's Pixel phones

If the leaked specs are to be believed, the Pixels will use standard high-end Android internals, just like many other phones currently on sale. From what we've seen so far, the body containing all this stuff is a standard metal-and-glass affair, much like its soon-to-be rivals. Maybe it's software and services that'll differentiate things — Google's clearly been hard at work on a new UI for its own devices. But for a hardware-themed event, that seems like a bit of a mismatch.

When Microsoft does hardware events, we get crazy new concepts like the Surface and Surface Book. When Apple launches new hardware, we get Jony Ive in a white room talking about magnetized ultra-fine iron particle baths and buttons that aren't really there. If Google is to prove itself in the world of hardware, it needs something of similar impact, not just another pretty nice Android phone with decent Google software and services.

That'll determine whether Pixel becomes just another phone for enthusiasts, or whether it marks the beginning of Google as a major brand in hardware.

If so, maybe someday when you ask someone if they have an Android phone, they'll reply, "No, I have a Pixel."

Alex Dobie
Executive Editor

Alex was with Android Central for over a decade, producing written and video content for the site, and served as global Executive Editor from 2016 to 2022.

  • Advertising is crucial if they want brand recognition.
  • Google never advertised the Nexus until last year. 2015 was the first time Google ever advertised a Nexus Phone.
  • Why are new Google's phones excitement always called "Hype", but Apple's, Samsung's and everyone else not?
  • Because there is whereas there is not
  • That was well done, Bravo!!!!!
  • Reminds me a Chevy Chase at the Press Conference in the Beginning of Spies Like Us
  • I think there's plenty of "hype" around Samsung and Apple launches.
  • Well you have to admit Andrew that Google's events were always more intriguing because of the nature of how nexuses were built in the past though.
  • Because a new iPhone is always just an upgraded current iPhone with one or two Android features. Same with Samsung, each new Galaxy is more of the same. Meanwhile, we never know what to expect from the new Nexus and new Android version.
  • Google will never sell many phones outside of the tech circle. Nobody I have ever met here north of the border had a nexus, heard of it, or cared about them. It's just too late. Unless Samsung and Apple fold, Nexus phones/Pixels will only be seen with devs or geeks in California. Keep in mind also, nobody besides us nerds watches launch events, so it doesn't matter what the presentation is like, no normies will ever see it.
  • This article had nothing to do with Nexus. This phone has nothing to do with Nexus. It's a different phone with different ideology, different strategy, different target audience, different marketing etc. The sooner so called tech fans understand that the better. Saying the performance of the Nexus will in any way, shape, form or factor influence the overall success of the Pixel line is pure folly.
    And normies probably won't see the launch event. But they will see Monday Night Football. And Empire. And the Big Banff Theory etc. Google will advertise and if the advertising us good, then the normies will be well aware of the Pixels.
    Again, this is not a Nexus, it's a Pixel. Adjust your expectations accordingly.
  • They've never really advertised phones, so this is new territory. Will they? Who knows?
  • They already are. I've seen the commercial during Monday Night Football and Big Bang reruns
  • You might want to temper your own expectations. Call 'em what they will, the Pixel phones are still nothing but phones "made" by Google. They're not redefining smartphone design, technology and functionality. They're just rebranding their product line.
  • If they stick with their 'different OEM for each release' approach, they'll never have a strong brand. Each Nexus phone has had its own identity. When the 6 came out, it had some nice, ground-breaking aspects - you could even buy them at a T-Mobile store. But they were in an oddball package that was too big for most people - and too expensive for the natural Nexus audience. it looked like a Motorola phone and had little in common with the Nexus 5. Had stereo speakers and an okay camera that didn't perform well in real life. What was the Nexus brand at that point - besides being the first to get the latest Android release. Plus, Android 5.0 was buggy as hell, and the Nexus 6 didn't really come into its own performance wise until Marshmallow. Then came the 5x/6p pair. Both probably the best Nexus phones to date. And despite being made by different OEM's, they had some design similarities - fingerprint reader on the back, dual front speakers. But the 5x's speakers weren't stereo, and felt like they were shoved in there to justify the 6p's big bezels, not the 5x's. And the 5x had too little memory to justify its membership in the leading edge Android family. At least both phones attempted to remedy the Nexus bad camera curse... The Pixels seem like a more unified family - and are closer than the 5x/6p to being 'the same phone/performance' geared toward different size/price segments. Good start - if uninspired designs (what's with the big, Apple-sized bezels with nothing on them?). Probably to pricey to catch on in a big way, with equally good choices for $400. But the real test is next year, when the 2017 models come out. Will they be produced by yet another OEM - with yet another whole new design language? Unless Google's planning on buying HTC and turning it into a real Pixel brand, they'd have been better off sticking with the existing Nexus approach. But I'll bet they were starting to have trouble getting tier 1 OEMs to build near-flagship devices that undercut their own flagships.
  • I completely agree with you here that Google needs to stick with one OEM for the Pixel... or at the very least completely control the design from end to end. Their designs need to be consistent from year to year... and not something completely different each year where it's hard for consumers recognize the phone. Just like Foxconn is the OEM for iPhones, there's no reason HTC can't keep making the Pixel phone. There's actually been rumors that HTC will make phones for Google for the next 3 years.
  • Even if this is not Nexus. Yet it may have stuff to let down a phone, similar to Nexus Phones, this time I think it will be price. When you price similar to iPhone, people may buy iPhone. Like OnePlus 3 and Xiaomi, they could offer it at competitive price. Nexus 4 had throttling, Nexus 5 had inferior screen. Battery and one gen processor behind, moto Nexus was too big. Nexus 5s had 2gb ram, Nexus 6p was too expensive and cheap build. So all Nexus had limiting factors, even if pixel phones are perfect hardware software wise, price will be its limiting factor. Large audience can't buy them or nay prefer the likes of OnePlus 3 etc. So from womb it will be same as Nexus. Limiting factors.
  • Why is price a limiting factor to people buying we have the iPhone and Samsung phones and those are priced high and people buy them in the truckload.
  • This Nexus 6P sitting on my doesn't have one bit of Google or Android branding on the outside of the phone... the only thing it says is nexus and Huawei on the outside. In Addition, I've never seen one commercial for nexus, except on YouTube that I was actually looking for (which doesn't count). So if I gave my 6P to anyone around me most of them wouldn't have a clue what it was or who actually sells it. It's pretty obvious that Google wasn't marketing the nexus line to mainstream consumers. Now you take a phone and put, Google, one of the most widely known brand names on it and then advertise the hell out the Google Pixel phones. I'm betting that this time next year if I hand these same people a Google Pixel phone most of them people will know who makes the phone. So to say that Google will not sell many phones to the mainstream market just because nexus didn't sell well is being a bit naive in my opinion. Now will the hardware quality of this phone live up to it's price tag and will Google do a good enough job at advertizing this phone for it to sell well in the mainstream market, is a completely different story and yet to be seen.
  • true
  • Advertise, advertise, advertise. Only way.
  • For a Company that makes their money from Advertising, they sure don't like to advertise their own products.
  • If Google wants to make it a popular brand then they can with ease. They can spend as much as they want on marketing. I think they might this time around and I've been hoping for years they make their vision of android (the best, slickest, best performing version) a contender. Certain OEM's better look out because the most powerful IT company in the world is about to enter the market and they aren't playing around anymore. (Hopefully)
  • "If Google wants to make it a popular brand then they can with ease." There is nothing easy about building a brand from scratch. Especially when you are entering a crowded marketplace.
  • It's certainly easier for Google than for most given what they own and how it relates to marketing...
  • I know right? Many don't seem to grasp just how rich Google is. What theyre capable of it's basically Limitless if they want to throw the money at it which they can
  • If they call it "Google Pixel" and not just "Pixel" they aren't starting from scratch. They're starting with one of the most recognizable brand names on the planet.
  • Oh snap! Well put
  • I was about to say likewise haha
  • Ironically, the vast majority of the marketing they've never leveraged (the web) is free for them, more or less.
  • Which is power no one else has. .
  • Not if they are in the price range that has be previously leaked.
  • +1 This right here.
  • Yep at $650+ for a Pixel or $800+ for a Pixel XL these aren't going to be flying off the shelves.
  • ...unless they get all the carriers to sell them on contract so that the price is essentially hidden. Given enough advertising and promotion, people might buy a '$99' Pixel instead of a '$199' Samsung at Verizon or ATT.
  • That's gonna be a huge part of it. And that has its drawbacks from a quality standpoint. How will updates be handled when the carrier's get their hands on the pixels? I'm worried about that. I know unlocked will be just like the nexus line but I don't wanna see Google sell out to let carrier's delay updates in order to grow the brand. Can't wait to see what's in store though
  • Agree, if updates are controlled through the carriers I'm out. I will go midrange unlocked. Scratch that, I'm buying through the play store and going project Fi
  • I'd never buy on a carrier anyway. I'll be disappointed if it turns out that way. And I think it may.
  • But the regular, non-techie consumer doesn't care about the updates....
  • Ofcourse they don't. I'm talking about it from my nerdy mobile tech loving more casual Google/AOSP loving perspective
  • As long as Google sells them unlocked as well, having the carriers sell a version shouldn't hurt. And doesn't Apple still handle updates for iPhones sold by carriers? If so, couldn't Google do the same?
  • The only people crying about the prices are phone nerds who want the best specs for cheap, if Google can effectively market the phones and get them on the carriers in front of customers then people will buy them. The only people disappointed about the price are people who know different, that is a small fraction of a percent of the population.
  • LOL, neckbeards downvoting reality.
  • I agree with the comment because that's an expensive leap for a possible "unknown". Google is known of course, but I mean in the world of phones and consumers. People know Apple iPhones and they know Samsung to be the big, good dogs for phones. Paying $649 for something they are familiar with just might be a safer bet, money wise.
  • They'll be paying that price for a phone they've seen plastered all over TV, online and downtown. Itll take some time but it's so obvious the general public buy whats aggressively marketed to them most most of the time. They could have the entire civilized world seeing pixels and humming pixel commercial songs throughout every day
  • They'll be paying that price for a phone they've seen plastered all over TV, online and downtown. Itll take some time but it's so obvious the general public buy whats aggressively marketed to them most of the time. They could have the entire civilized world seeing pixels and humming pixel commercial songs throughout every day
  • I don't agree. People will pay for premium. If they believe the Google phone is a premium experience then the price won't matter. Nerds are complaining because they're used to Google giving great devices at low prices. That time is over and we have to deal with it. I'll gladly pay top dollar for a device that Google is positioning as their true competitor to the iPhone.
  • I totally agree with this; people will pay tons for premium. In fact, people will happily pay more if they believe it is worth paying for. iPhones are proof of that, as is every 'luxury' car manufacturer that rebadges their own cars and adds features - Lexus, Infiniti, Lincoln, etc. People know that a Lexus IS200 is actually a Toyota Corolla. But they don't care - they buy it anyway - because the premium is worth it. They key here is making sure that the phone is indeed premium, not an overpriced midrange phone. Google is proving that that is the field they want to play in with the re-brand. That's what this is all about - going toe-to-toe with Apple.
  • What I don't understand is that tech nerds and even the people writing these articles forget that the Nexus phones only became cheap in price later on. And that didn't last long before they went up in price the first phone was $529 I believe so this concept of nexus being a cheap phone is not truth
  • Don't forget brand recognition though, Apple and Samsung has with smartphones, Google doesn't. A Starter with that premium price will fail because if tech nerds won't buy because of its high price, who will? Last December when Nexus prices were even reduced, I told a friend of mine to buy, he never cared. Google should learn from HTC experience
  • This article is spot on, imo. When Microsoft launched the Surface devices, it was pushing for hardware that could run all the features which the new software had to offer. In other words, they were reference devices which encouraged OEMs to build their own, while also setting benchmarks in their own right. Apple hardware has always had exclusive rights on its software, which gives Apple a massive leverage over all other tech companies. Whereas on the Android front, OEMs have pretty much always been able to offer more features and functionality than Google's own hardware... from Samsung to Sony, and everyone in between.
    Bringing Daydream support is but one of many other features Google needs to bring to the table, if it wants mass adoption of the Pixel phones.
  • Certain Nexus generations pushed the hardware boundaries (N1, N6, 6P), and others (N4, N5) retrenched into the 'bargain hardware with timely software updates' category. Hard to tell where Google's going with the Pixels. So far the name's been attached to notebooks with the Surface Pro approach of "high end, expensive hardware to show what the platform's capable of". That seems to be where these phones are targeted too, and it's not a mass market either. So I doubt Google's really trying to compete with Samsung here.
  • No! These Pixel phones (who came up with such a stupid name anyway? Can I have what they're smoking?) like Nexus before them won't amount to a hill of beans (in this crazy world)!
  • Somebody doesn't know WTF is going on ^^^^. Remove head from ass sir
  • Thanks for the laugh! :)
  • And my point goes right over your head (like your bench warming anthem protesting QB and those like him. My Broncos knucklehead Brandon Marshall included!).... :(
  • I agree. Pixel. Wtf?? Sounds like a phone for pixies....
  • Maybe so...but saying it won't amount to anything I'd they throw alot of cash at marketing is just foolish
  • Please stick your head back in your ass STFU!
  • Needs to be launched on all major carriers with major advertising or else the sells wont be there....
  • Yeah we saw how that worked out with the Nexus line up and Carriers destroying timely updates.
  • You make a good point that's been forgotten about. Verizon destroyed the Galaxy Nexus with it's poor response to timely updates. If the Pixel gets picked up by the carriers, which will need to happen to cover the high asking price, it will do nothing to prevent fragmentation. Google will obviously sell it unlocked as well, but this seems like they're starting over with Android, when they're actually just keeping Android from being in the closed ecosystem that they ultimately want with this phone. Maybe they will handle the updates like Apple does, but Apple accomplishes a unified roll out because they require that the carriers get their $hlt together early on because Apple is dominant enough to push them around.
  • If rumors are true, the Pixel phones will have "flagship" pricing. With flagship price comes flagship expectations such as refined design and build quality, top camera quality and performance, water resistance, and carrier or direct store presence for support. Google may be able to complete with Samsung and Apple on most of those items eventually, but I don't expect them to with next week's phones.
  • Google advertised the Nexus 5X and it probably didn't help much. Any time I tell people I am using a Nexus 5X their eyes basically glaze over and this brand has been around for years. The Pixel phones will only be offered through Verizon apparently. Any phone not offered through all of the carriers is going to have a hard time selling in the US. Also, this phone is rumored to start at $650+, which is as much as an iPhone or a Samsung yet it isn't water resistant, doesn't have wireless charging, doesn't have expandable storage...etc. It also looks just like an iPhone or HTC phone from over a year ago so the design is dated. I don't see these phones doing any better than past Nexus phones and in fact, due to the cost, I believe they will not do as well as they are going to drive away a lot of the people who bought Nexus phones for their value. It will basically be like the Nexus 6 all over again.
  • Nailed it.. My thoughts exactly..
  • Valid concern if the rumors are true. But I strongly believe the leaked photo and specs are false. If Google wants to set a new trend they will not copy HTC Pro 10.
  • https://www.youtube.com/watch?v=aCV0pHjtxes Sorry couldn't resist :D.
  • Can't argue with you... But the advertising for the 5X was pretty ******.
  • Nobody outside of the tech crowd bought the Nexus phones. Pixel phones are not aimed and the android enthusiasts there for everybody
  • Marketing is important, but not nearly enough. In most people's minds, Google is a search engine. Period. If Google wants to lure people away from Apple and Samsung, it better have an exciting new proprietary app or service that is tied exclusively to the use of Pixel phones. Making good hardware, slapping a flagship price on it and advertising it will do little to diminish either Apple's or Samsung's market share.
  • Exactly! If these phones come out with nothing more than "stock Android " and Googles name on the back, they will not sell. The phones better do something different or better than the others already on the market. Most people, outside of those of us on sites like this, don't care about updates. My wife gets annoyed when she looks down and sees one waiting on her phone. And many if them don't like stock, because they have gotten used to features that other OEMs have given them.
  • I'm willing to bet that Google Assistant is going to be highly emphasized in the marketing. Apple may have Siri, but she's not AI like Google Assistant is. Google IS a search engine and that's their forte for marketing phones. I'm imaging a campaign slogan that conveys "You've searched the web, now search the world" but like more sexy
  • Exactly... My feelings.. They need to something radically different to prove the hype and mainly the price tag.
  • Nexus may have had a slow adoption rate, but it was a loyal fan base, and it was slowly increasing with notoriety. I think it's a huge mistake to change branding now; it will only confuse the market for un-techy buyers. I was an HTC guy at the beginning of the smart phone age; I always loved the HTC phones. I jumped on the Nexus line when it first hit the market though, and never looked back. I've messed with Samsung phones on many occasions, and do not (for the life of me) understand why people like the add-on software. Of course, you could scrap that up to being use to the native Android feel, I suppose. The pitfalls were the lack of aggressive/thoughtful advertising, coupled with the lack of a carrier option for purchase. They made the 6P damn near impossible to buy at launch. And even if you were like me (who bought two through the manufacturer), you were stuck with interest charges. The carrier options are always more convenient (it was a major fail by Google). But I think they've also been holding back on purpose; they were being watched pretty heavily by the market when they purchased Motorola... I think the fear was if they were too successful competing with hardware (or if they made their own phones, rather than parcing out builds to the market with Nexus) that they would have pushed Samsung and HTC to drop Android software. It was far too early in Android's life for a split. I think now, the 'Android' name is far superior to Samsung branding, and thus, Google's finally ready to call their bluff... If Samsung left the Android brand, they would surely fail... they know it. They can mess with their software all they want, but to reset and compete with the Android market place would drastically hurt sales.
  • With that said, the PIXEL phones will FAIL horribly. From what I'm seeing, most 6P owners are not seeing the value in a change; the hardware and software are still running great on the 6P. Furthermore, the reduced screen size is a negative for most. Top that off with new branding (which is somewhat perceived as feminine), and you got yourself a major flop. I doubt it'll sale half as much as the 6P, if they release it in the same fashion (no carrier direct sales).
  • Nexus 6 here and I do not see the need to upgrade to even a 6p. Though I am a fan of the size of the Nexus 6. :)
    Nexus 6 will run Nougat, does what i need it to do, and right now on MM, it gets great battery life. I will pick up a 6p when the 6 dies and the 6p is cheap.
  • Take it from a person who upgraded the 6 to the 6P... No need to rush. I should have held on to the 6 like you. The only noticeable difference is the fingerprint scanner, which is nice, but barely adopted by any apps. I won't be upgrading (or downgrading, dependent on how you see it) to the Pixel XL. I preferred the size of the original 6; the 6P was already a reduction, and the Pixel is just too small IMO. We're getting to the point where these phones can easily last two year cycles, if not three without issue. I don't need a faster processor; mine is plenty fast.
  • The pixels aren't gonna be aimed at nexus users. Google could care less how many upgrade. Itll be aimed at the masses. You'll see that with big-time marketing soon
  • That's awfully presumptuous, given their lack of marketing push in the past. I mean, Google has hit the market with adds, but nothing drastic for any of their products.
  • How is pixel perceived as feminine as it an element that makes up a screen? Its not called pixie or is having an outline of a phone screen on a billboard somehow girly.
  • I'm guessing it's a subliminal connection with the prefix 'pix', and the common word association everyone keeps making with 'pixie'. You even made that connection in your argument. I'm not saying it makes a 'whole lot of sense'; I'm saying there's definitely a concluding opinion among many that the name is feminine. I've seen several comments from various people on every one (of the many) separate (Pixel related) articles on this website. It is, what it is, even if it doesn't make sense...
  • Most people don't have a clue what a nexus phone is and who makes the software for it. If Google wants to progress it has to control its own hardware and software and appeal to the none tech crowd and this is a first step
  • I agree with you to some extent... however, there's no reason that Google can't control it's hardware & software under the Nexus branding, which has already had some level of notoriety in the market. As mentioned in someone's comment above, many of us 'tech-followers' use the Nexus, and many of the non-tech people look to us for our opinions/suggested products. I have thrown out the Nexus branding to more people than I can count, and many of those suggestions have led to new purchases (and ultimately fans of the product). Nexus was growing, ever so slowly... but growing. And that says a lot, considering they made the latest phones damn near impossible to buy.
  • Change the name, raise the price, hope for the best. Seems like a losing strategy. What was wrong with the Nexus brand? Pixel? In three years, I have never once seen one of these chromebooks in the wild. I can see why Microsoft might want to re-brand their phone with the Surface name, but I can't understand why Google would want to do this with Pixel.
  • I LOVE the logic in this statement. As far as the part about what's wrong with the Nexus brand, I personally feel nothing. But it does seem like it's still never caught on. Generally when you mention the Nexus brand to an average android user they don't know what you're talking about, and it seems like Google WANTS to change that. Best of luck to them. I love me some stock android!
  • They're going to have a hard time if they try to take on Samsung via marketing. Samsung has:
    -Best cameras on the market
    -Water resistance
    -Wireless Charging Google will have:
    -Updates The three Samsung features I highlighted are only a few of the features the Pixel phones will most likely lack, and all three are very easy to market and very easy for the consumer to understand. Most consumers don't really care about updates. My mom had a software update notification in her notification tray of her GS5 for about two months before I visited and installed the update while she was away. As long as users' apps keep working, they don't really care about the software updates.
  • Wireless charging is overrated. In most European countries , someone rarely knows about wireless charging anyway. Also, audio quality will be in favour of pixels as well as the features it will bring in the table. I pretty much believe that the android skin and the capabilities of these devices will be one of a kind in the phone industry. Also I strongly believe that Google will be the best in optimising the software for her phones unlike samsung or lg who prefer variety over performance. Just my thoughts though
  • "Also, audio quality will be in favour of pixels as well as the features it will bring in the table." What makes you say that? None of the Nexus phones have been particularly good audio-wise, and there's no reason to believe the Pixels will change that. And again, what features will their skin have that will actually be desirable to the every day customer over what Samsung or LG feature?
  • "None of the Nexus phones have been particularly good audio-wise" Um... Are you sure you've used a Nexus 6 or 6P? Front facing speakers are great.
  • I too don't have a clue why people are so into wireless charging. You can't be on it and charge.. So what is the big deal?
  • To charge when I'm not on it?
  • Wireless charging is more than likely not a deal breaker for most people, water resistance is an amazing feature but still new, I think it could be argued that it probably wouldn't be a deal breaker for a lot of people either, cameras are going to be tough though. I don't disagree with your overall point though, Google is going to have an uphill battle. Also my parents hate updates, my dad gets pissed every time his phone gets updated and changed. lol
  • I agree that wireless charging isn't a critical feature for most people, but it is very easy to make a commercial about.
  • I agree with you regarding software updates 100%..my spouse has an iPhone and she never cared to update the device. I'm always the one who keeps an eye out. Same thing with my sister who has an android device but refrains to install updates (which are very rare! ).. the reason she gives me "why should I, when everything is working fine already!"... so yes common users don't care about updates..
  • Totally agree. Average Joe cares about cool stuff, not important ones..
  • And you have absolutely no clue what features the Pixels might have that Samsung doesn't that everyone will be clamoring for. Judging a phone you've never seen that hasn't even been announced yet as if you already know everything about it is so....well... Internet of you. So i guess you can carry on.
  • I'm doing the same thing everyone else is doing: inferring based on leaks and past features of the Nexus line. I use a Nexus 6P, and I'd be happy to be wrong about my comment above, for what that's worth.
  • It doesn't matter. That price is what the "average joe" is going to look at, not specs or update schedules. Then they are going to say "Well Joe, it looks like an iPhone so why not just get the iPhone? They are the same price."
  • As someone who registers personal phones on our company's mobile device management system the worst one I hear is when I ask what type of phone they have and they answer "I don't know, some kind of iPhone or something" when in fact it's usually an Android device of some sort.....yes, this happens. The other problem Google has to face which has almost doomed LG and HTC is that the carriers themselves push Samsung and IOS devices with the other brands just being sort of an "oh yeah, we carry these too".....way down at the bottom of the website or the back of the store. The Droid line at Verizon may be the one exception. People buy IOS and Samsung devices because it's either what they have always had or it's what all their friends or family have. Plain non-tech folks ask me what Android phone they should buy and I mostly recommend the Nexus just because of software updates that will keep them safe. The other hurdle Google has to get past is people are going to assume that since it is a phone "made" by Google that Google is going to track everything they do on it. These same people carry some other Android phone and don't have a clue that its pretty much the same across the board if they use Google's services as-is. That is the perception many non-tech types have.
  • This is why Google needs a major marketing campaign. If the consumer is blitzed with advertising they might just go in to Verizon and say, " hey , do you carry the Pixel" instead of being directed to Samsung or Apple. You said yourself Droid might be the exception. Guess what , the Droid line was marketed very well.
  • Yes, but it was Verizon that marketed the Droid line.....not Motorola. If Verizon, AT&T, Sprint and TMobile push sales of the Pixel phones it has a chance, but if they stick with the big sellers of Samsung and Apple then it's the same old story. Truthfully, with the news scaring everyone about exploding Samsungs (to them they are all scary even though it was the Note 7 only) and the iPhone stripping out the headphone jack.....this is absolutely the best time that Google could spend millions on marketing and strengthening their advertising through the carriers. If they make a hit with the Pixel, they could pave the way for future sales easily.
  • Yeah you are right about Verizon doing the marketing. I still think if Google hits television hard just maybe. Either way I'm purchasing, popular or not.
  • You'll purchase just about anything I hear. Cars, hookers, used toe nail clippings with a rare form of fungus. So it's no surprise!! :) You guys are right though. ADVERTISE!!! The pixel (I call it the pixie) won't stand a chance from word of mouth alone.
  • Everything but the cars. By the way we are talking high priced escorts, not the local drug induced hookers .
  • Idk man. The local drug induced ines are the easiest to skip out on. Btw, you know how to make a hormone? Don't pay her!
  • You know... you have a really good point in that last paragraph. I hear that "Google tracks every move you make" story all the time. The "Google" branding on the phone could possibly hurt it.
  • No
  • Nexus phones don't sell as well as they could because Nexus phones aren't sold by carriers. Period. End of story. If Google wants market share then they have to get the phones in front of the masses AND have a way to finance them.
  • Nexus 6 was sold by carriers and it was mostly a dud with sales.
  • They need carrier support and marketing.
  • The Nexus 6 was enormous.. That was that phones only flaw (arguably).
  • Exactly!!
  • Made by HTC. That's all I need to know. That company is over hyped trash.
  • M7 was a great phone with somewhat disappointing camera. But they haven't done anything else as good since.
  • Joe consumer will have no idea the phone is made by HTC.
  • Same goes for Google, Pixel what? I thought they made kids movies. Yeah that's how bright Joe consumer is.
  • Google is doing an exceptional job developing and improving android operating system, their focus is to research continuously and maturing the OS. They bring out the Nexus and now Pixel for the sake of showing the true nature of Android. They clearly do not show interest in becoming yet a mass production company like Apple or