Barnes and Noble unveiled its new e-reader/tablet today, deemed the NOOKcolor. The Nook has previously been mostly an e-reader that enjoyed 20 percent market share, deferring to Amazon's Kindle. Their strategy has shifted it appears, as the new Nook is more of a hybrid device.
Here are some specs about the new Nook:
- 7-inch color display
- Android OS
- 8GB internal memory
- Micro-SD slot expandable to 32GB
- Wi-Fi (802.11 b/g/n)
- Pandora built-in
- Chess and Sudoko
- Facebook support
- Conde Nast and Hearst are partners
It's a risky strategy for Barnes and Noble to take, given that e-readers have been selling mainly due to their superior e-ink technology. Now that it is in color and offering similar services to tablets such as the iPad and Galaxy Tab, it may have a difficult time finding an audience. Then again, maybe it won't. What do you think of the new Nook Color? [Barnes and Noble]
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