NOOKcolor revealed, brings 7-inch e-reader/tablet Android hybrid

Barnes and Noble unveiled its new e-reader/tablet today, deemed the NOOKcolor. The Nook has previously been mostly an e-reader that enjoyed 20 percent market share, deferring to Amazon's Kindle. Their strategy has shifted it appears, as the new Nook is more of a hybrid device.

Here are some specs about the new Nook:

  • 7-inch color display
  • Android OS
  • 1024x600
  • 8GB internal memory
  • Micro-SD slot expandable to 32GB
  • Wi-Fi (802.11 b/g/n)
  • Pandora built-in
  • Chess and Sudoko
  • Facebook support
  • Conde Nast and Hearst are partners
  • $249

It's a risky strategy for Barnes and Noble to take, given that e-readers have been selling mainly due to their superior e-ink technology. Now that it is in color and offering similar services to tablets such as the iPad and Galaxy Tab, it may have a difficult time finding an audience. Then again, maybe it won't. What do you think of the new Nook Color? [Barnes and Noble]

Sean Brunett