It's official: OnePlus' upcoming affordable phone is called OnePlus Nord

OnePlus 7 Pro
OnePlus 7 Pro (Image credit: Harish Jonnalagadda / Android Central)

What you need to know

  • OnePlus has confirmed that its upcoming phone will be called the OnePlus Nord.
  • The phone is the first in a new product line of affordable devices.
  • OnePlus has revealed the name on Instagram as part of its New Beginnings documentary.

We got a lot of details on OnePlus' upcoming affordable phone over the last two weeks: it will be unveiled on July 10, feature 32MP + 8MP dual cameras at the front, and is powered by the Snapdragon 765G chipset.

Now we know what the phone will be called: OnePlus Nord. The leaks hinted as much anyway, and we now have official confirmation. OnePlus revealed the name during the first part of the New Beginnings documentary that the company is airing on its OnePlus Nord Instagram account. So if you are interested in getting a behind-the-scenes look at the product, head to the page here.

From OnePlus CEO and founder Pete Lau:

Launching the OnePlus Nord product line marks the beginning of an exciting new chapter for OnePlus. The 'Never Settle' spirit is centered around sharing the best technology and products with the world, but it is also about challenging ourselves and going beyond our comfort zone. We are immensely proud of our flagship products and will continue to create more tech-leading flagships for our users. Now we are excited to share the OnePlus experience with even more users around the world through this new product line.

The OnePlus Nord is the first affordable phone the company has released in a few years, and it will be interesting to see where it slots into the market. Teasers hinted at a launch price of just $299, and that would make the phone stand out against the likes of the Pixel 3a series and the upcoming Pixel 4a. The Nord will debut in Europe and India, with OnePlus noting that select users in North America will get to try out the phone in a "highly limited" beta.

For more background on the documentary series and what OnePlus is doing differently with the Nord, take a look at our exclusive with OnePlus co-founder Carl Pei:

Exclusive: Carl Pei on OnePlus' new beginnings

Harish Jonnalagadda
Senior Editor - Asia

Harish Jonnalagadda is a Senior Editor overseeing Asia at Android Central. He leads the site's coverage of Chinese phone brands, contributing to reviews, features, and buying guides. He also writes about storage servers, audio products, and the semiconductor industry. Contact him on Twitter at @chunkynerd.