HTC posts ugly Q4 2012 profits of just $35 million

HTC has posted their financial results for the fourth quarter of 2012, and the results aren't very pretty. Normally, Q4 is a pretty good time to be an electronics manufacturer, but last year HTC only was able to pull in just NT$1 billion ( about $34.5 million) on NT$60 billion ( about $2.7 billion) in sales. The full, but brief, overview of the numbers is at the source link.

While most of us reading would be ecstatic to pocket $34,000,000.00, this number pales when compared to results from Samsung and Apple -- HTC's major competitors and known money making machines. The good news is that HTC understands they have a cash problem, and thinks they have an idea how to solve it -- marketing. The hiring of a new marketing chief and a refocus on the quality of their products is the plan for 2013. We hope it works well for HTC, as a market dominated by one player isn't good for anyone.

Source: HTC

Jerry Hildenbrand
Senior Editor — Google Ecosystem

Jerry is an amateur woodworker and struggling shade tree mechanic. There's nothing he can't take apart, but many things he can't reassemble. You'll find him writing and speaking his loud opinion on Android Central and occasionally on Twitter.