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HTC aims to turn things around by cutting jobs and smartphone models

HTC remains in troubled waters and the latest earnings report shows the company has returned to the red, so drastic measures are required. Chief Financial Officer Chialin Chang has told the media that HTC will need to take a serious look to cut jobs, expenditure and even smartphone models to help revive sales.

"HTC shares have fallen 51 percent so far this year. The stock closed 1.69 percent lower before the results were announced. Chang said HTC was banking on selling high-end models in emerging smartphone markets such as India, where he said the company has a 20 percent market share of phones priced between $250-$400."

Chang also told reports the cuts will be significant and deployed across the board, and though further details weren't provided it's expected the cuts will extend to the first quarter of 2016. Analysts also see HTC continuing to make a loss throughout 2015.

Source: Reuters

104 Comments
  • Goodbye HTC...we knew you well.
  • HTC's thinking...
    Give the best devices to every other market that is not the US.
    Make sure our Sense version of Android is US centric.
    This will work. My last HTC device was the Evo 3D. Still using the Sprint GSIII on FreedomPop Unlimited for $19.99
  • And don't advertise.
  • ?
  • ??
  • I think he's trying to say that HTC's advertising is so bad that it's counterproductive. I think....
  • I would agree that their strange ads just confused people and made things worse. Until the recent comparison ads, that is. Posted via the Android Central App
  • And everyone loves that HTC bar and their awesome cameras as well.
  • Mine was the Evo Shift. Still to this day the best physical keyboard on a smartphone. Posted via the Android Central App
  • HTC will probably be bought out by another OEM. They may have to get their financial house in order first.
  • Why would anyone spend billions buying HTC when they don't have a way to make their money back. What does HTC bring to the table to justify such purchase. No big patent portfolio to speak of, they don't have their own platform or mobile os to help differentiate and finally, they don't have manufacturing scale. Maybe in 2011/2012 someone might have paid a premium for them, but not now. The mobile market is a commoditized one now, anyone with enough money can put together a great device with off the shelf parts and launched it in a month or two. Foxconn practically have a bunch of reference models ready to go. The problem for HTC, Samsung and all those android vendors that wants to sell high end smartphones is that, the cheap phones are good enough. Once that's the case, most people will just get the good enough device. Nothing HTC or others can do about it now.
  • Asus appears to have been interested (and probably would make sense, given that it's a Taiwanese company as well). However... http://www.pcworld.com/article/2935852/htc-will-refuse-any-acquisition-o...
  • Frequently the best built/designed smart phones of anyone and the best software is what they bring to the table. It's pretty simple. Asus actually tried acquiring them recently
  • Actually, HTC invented a lot of the technology smartphones use today and were pioneers at early smartphones before iOS and Android. They hold many patents and even signed a cross patent agreement with Apple and others years ago for this reason. At their height they were buying a new company every week it seemed. Their downfall was the flooding of markets with different branded devices like Samsung is now doing and suffering weaker sales for. Of course HTC also needs their old marketing team to come back. Their ads from 2005-2009ish are still the best of any phone ad aired to this day!
  • If they do, it'll be on the insanely cheap.
  • Seriously, HTC. Start cutting those other smartphones. Slim down your portfolio. Focus on your most important devices. And of course, please market your devices in a better way. I remember them saying that they would slim down their smartphone portfolio 2 years ago, but all I'm seeing is it getting bigger and bigger.
  • yep they said the same thing last time with the last 2 CEO's and still don't get it. They still won't even make a leap of faith to build just 1 decent phone and market that phone cheaply and smartly without these big marketing contracts.
  • They should've done what Moto is doing. The E, G and X. The E is their budget offering, the G is their midranger and the X is their flagship. It's not hard at all to know which is which.
  • E for economy, G for good stuff, X for eXtra good stuff ;-)
  • Precisely. :) Posted from the completely white Nexus 4 unicorn that has *Le gasp* a physical home button!
  • Before the One M, was the original "One" series, X, S, and V. Posted from the redheaded stepchild of the Nexii
  • The M series phones have been far more than decent. They still have great screens that are not Samsung saturated. The best speakers. Great design and build and the least offensive "skinned" version of Android. Far better than the S6 Edge that I deserted them for and now deeply regret. Posted via the Android Central App
  • Trouble is, nobody aside from Android geeks and prosumers know all about the M series. They barely advertise. I have yet to see a SINGLE ad for the One M9, whether it's a billboard or a TV commercial. I've seen ads for the LG G4 at a gigantic billboard, taxis, street signs and in stores while on vacation in Singapore, and Samsung ads are almost literally everywhere worldwide. The reason I chose the M7 over the Galaxy S4 2 years ago, aside from the speakers and UI, was that it was something different. If I don't spend my time regularly browsing Android Central and other tech sites, I would have a GS4 as a backup to my G4 instead of my M7.
  • Why can't htc just have 3 phones , high end, mid end and low end? Posted via the Android Central App
  • because the the people who run the management are dumb.
    Motorola realized that model works and they are selling well now
  • Motorola is most definitely not "selling well". They are last place, next to Sony. Huawei outsells Motorola. There is no US based carrier support for Motorola & their low memory options. Posted via the Android Central App
  • Motorola are certainly doing a lot better than they were 3 years ago. And they are doing better than HTC. Posted via the Android Central App on my Moto G 4G 2nd Gen
  • Didn't they said they were going to do this last time and still came out with all these different models again this year. If they would just make a decent phone right the first time they wouldn't be in such dire straits.
  • They've publicly said this several times going back to when the One-X/One-S line was first released a few years ago. Yet they've ignored themselves and continued to capriciously make a bunch of handsets every year.
  • Making a decent or outstanding phone would probably not have a lot to help their financial situation. With a dwindling market share, weak brand name, and aggressive expansion of their competitors, they stand little to no chance of staying comfortably afloat. In my opinion. Posted via the Android Central App
  • Yup
  • HTC- Had The Chance. M7 M8 M9 good phones just not quite good enough. British advertising is almost non existent or it's ineffective.
  • 100% agree. Posted via the Android Central App
  • There's little desire for the brand due to lack of promotion.
  • I think the M8 was a pretty good phone, resolved several of the idiotic decisions they made in the M7. The biggest problem I see this year was their complete lack of innovation in the M9. I was up for an upgrade this year, and would have like to look at HTC, but I found little compelling about the M9. The phone is big, but the screen size is small for the phone size. They can say all the reasons for keeping an HD screen. Good decision if you are creating a mid tier phone, not a good decision if you want to complete with other 2015 flagship devices. The HTC Mx series was an interesting design in '13, but with some flaws. Much better in 2014, but in 2015 they really needed to change things up and innovate. They failed to do so and they are paying the price.
  • I was also due for an upgrade this year. I was previously using an S4, and even though it was a hell of a lot better after the Lollipop update, I still wanted to switch to HTC. I swore I would never give Sammy another dime. I thought HTC was going to have a killer device this year. And as we all started getting closer to the announcement, the same old design started leaking, and then the video showing off a silver and gold model. I watched the presentation live early in the day and I can't even explain how pissed off I was after seeing it. It seriously looked like they spent 1 week preparing for it. Then, I watched Samsungs presentation and knew instantly what device I was going to be purchasing. HTC's presentation, advertising, design flaws, skin, you name it: it sucks. They make too many devices with no purpose in this world. They don't understand how fierce the competition is.
  • Htc...can do alot better bigger stronger!!! Don't let samsung have it all!!! Posted via Android Central App
  • I think LG and those Chinese manufactures are taking from them more than Samsung. Samsung already had a pretty big footprint. Funny, in 2010 it was all Samsung, HTC and Moto when you talked about Android phones.
  • Motorola is relevant these days. Motorola sold 10 million smartphone Q4 2014. that's the highest smartphone they have ever sold in a Quater
  • Oh yeah, I wasn't trying to imply anything about Moto. I was making more of a statement about how HTC was such a huge player in 2010, the Droid, Evo and Galaxy S line (Epic, Captivate, Fascinate, etc) of phones were all big players. Posted via the Android Central App
  • Less bezel, less black bar, less Snapdragon, more improved camera, more removable battery and HTC will survive. Posted via the Android Central App
  • I dont think HTC even look at customer feedback. they just ignore them
  • I forgot to include the /S for sarcasm... Posted via the Android Central App
  • Pretty much agree with everything you listed. I think even the Snapdragon would have worked out for them, but their camera performance is just not up to par. Also fully agree on the bezel and black bar. The M9 is a BIG phone, but with a small screen. If I am going to carry around a big phone I want a big screen.
  • Actually, the M9 has smaller bezels than a lot of phones. One example is the new Moto G, on which the face of the phone is 67% screen, 33% bezel. The M9 face is 68.45 screen 31.6% bezel. All phones have a bar of unused space, and most (like Samsung) choose to disguise it. Additional historical facts: There has never been an iPhone with bezels as small as the M9, there has never been an iPhone as fast as an M9, and there has never been an iPhone that sounds as good as the M9.
  • HTC just doesn't seem to get the market. Their flagship phone design is really nice looking, but the technical side of it is lacking. Huge bezels around a screen that is smaller than it's competitors. Camera tech that didn't hold up to their claims. Then they release this weird looking periscope camera to go against the dozen other action cams on the market that are drastically better. Boomsound is about their only good idea, but it made their phone bezels even bigger than they were before. They used to make incredible phones (ha) but now have been way outclassed by the competition.
  • The public really doesn't care about any of that stuff. They're influenced by marketing. Whoever spends the most makes the most.
  • This. Posted via the Android Central App
  • Same shit they've been saying for years... Look HTC, I've watched you stumble for 4 years trying to figure out while customers have left you. And you still haven't figured out out. Well, I going to tell you for free. There was a time that you made truly to of the line phone with bleeding edge specs. But you're customers left for Samsung because they figured that Android users wanted a phone that was as stylish and thin as the iPhone while not compromising on specs. Well you seem to have figured out the stylish part, but you continue to fall short on specs. Let me be clear, in case you're still lost... Build an stylish device whose specs blows away the competition! Let's go down your list of failures With the HTC One X, the ram was shit, causing the launcher to reload. With the HTC One M7, the camera was shit, compared to the competition. With the HTC One M8, the camera was even shittier compared to the competition. How about you give Sammy some real competition by building a note device, or better yet, matching (not beating) the tech inside their phones. It's time to get back to the Evo days of innovation... Posted via the Android Central App
  • I will agree with you on the camera, at least as myself as a case study. My last HTC was a EVO LTE (One X). I loved the camera and design of the phone, but the launcher reloads and overheating was unbearable. I left it for an LG G2 because for me, the shooter is one of the three most important things about a phone. The other two are screen and feel-in-the-hand. I wanted to go back to HTC but recently upgraded to the LG G3. Why? camera. HTC not offering a camera that compares to Apple, Samsung or LG is the only reason I never went back.
  • To be frank, the camera on the M8 was actually pretty decent for sharing memories on social media, but it definitely pales in comparison to the Galaxy S5 and LG G3, except in low-light.
  • Regarding the HTC One X, that was the phone that made me ditch HTC and switch to Samsung. Not only was the launcher reloading but everything was reloading.....worst phone I ever owned. That was the year HTC and Samsung's S3 had the same cpu and gpu but HTC decided to gimp the phone and only give it 1GB of ram while the S3 shipped with 2GB. Not only did they short the phone necessary ram but they changed their ram settings app so as to hide how much ram was being used, and what was using the ram. It was extremely frustrating and I'll never ever by a phone from them again. I even contacted them regarding the problem and was basically told that Sense was operating as intended and they weren't going tobdo anything about it.
  • The amount of phones they have had out lately is somewhat crazy. It's not rocket science. Listen to the customer about your next flagship and smash the competition with your great design and software. Simples. Posted via Android Central App
  • If HTC wants to streamline their business, they should make less work for themselves and switch over to Moto's model of sticking close to stock android while adding a little bit of software add-ons. Posted via my S6
  • Hasn't HTC said they were going to reduce their phone portfolio for the last 4 years in a row? Posted via my Nexus6
  • They will finally reduce their portfolio when they go out of business. I give them another 2 years max.
  • Ummm, didn't they say the same thing a year and a half ago...? Posted via the Android Central App
  • I don't understand what is so hard about this. 5.5" screen flagship with a big battery, a fast solid camera, 32gb internal with an SD slot and stock Android with a few enhancements. Cut the bloat. Add a 4.7" - 5" budget phone in the $200 - $250 with even lighter software, a decent camera and good battery life. Sell them both unlocked and with the carriers. Profit. It's basically what moto is doing and it is working. Everybody knows that's what you need to do but you HTC. Posted via the Android Central App
  • This idea would not help them overcome their situation, nor is it a realistic one. Your suggestion is akin to the fools who thought that an SD card slot and removable battery were the saving grace for a device. As of right now you have several companies that can offer what you're suggesting at an even lower price point than what HTC probably could. So if by chance HTC followed your and everyone (aka Internet experts who know how to run a company) else's advice, what exactly would they accomplish? HTC no longer has the means to remain competitive nor as relevant in the mobile phone market no matter what type of phone the release. A smartphone isn't the silver bullet for their woes. Anyone who thinks otherwise is naive. Posted via the Android Central App
  • Except you just said, a little above these comments, that more removable battery would help them turn it around... so which one is it? Posted via the Android Central App
  • That post was sarcasm.... An abundance of it. Posted via the Android Central App
  • You're right, what was I thinking. They should just give up now and do nothing. Keep making things people won't buy and completely sink the ship. I mean why change anything if there's no hope. Just ignore it and it'll go away right? Posted via the Android Central App
  • HTC can make the greatest phone ever (some will say they already have as the HTC One M7 changed the face of Android smartphones) and it wouldn't make a difference. They could make a phone with no bezels at all (since that is what people on this site love to complain about). They could have a Hasselblad designed camera that rivals DSLR's. They could make it last 5 days on one charge. None of that matters if no one knows they exist. Their marketing department has killed them. You RARELY see a commercial or paper ad for them, and when you do it is usually horrible. Apple, Samsung, and LG are marketing machines. It goes beyond just the ad marketing too, and into things like offering bonuses (spiffs for those who know how commission jobs work) to salespeople to push their products over everyone else's. HTC is left to fight for the scraps with everyone else, and they are not in a good place there either. Motorola has a name that people know. They were the original cell-phone power player and can live to some degree just off brand recognition (Sony falls in this same position). ASUS, Huawei, OnePlus are the bargain basement guys that are willing to put stuff out at almost no profit just to make sales (HTC is more of a quality-first brand, they can't compete with those folks). HTC had one shot at entering the big time. The M7 was the best phone on the market when it came out, and it changed the game. HTC failed to market it appropriately, though. They needed to go all-in with that phone and not make anything else that year, and they needed to be ready to spend every dollar they had on massive marketing to get their name out there. They could have put themselves firmly in the top 2 with Samsung, and marketed themselves as the Rolls Royce of android phones. Instead, they blew money on the Robert Downey campaign that made almost no sense, and fell off the map. I love HTC, but the writing is on the wall for them.
  • A good product that gets everyone talking will somewhat market itself but I do agree they still need to up that side of the business. Posted via Android Central App
  • I should have scrolled down further before I commented. I totally agree with you. That was well stated. Posted via the Android Central App
  • Cut the number of phones, that's all and really focus on creating the best device. Posted via the AC App on Note 4 N910F
  • HTC M7 is still my favorite phone of all time! dreaming of electric sheep
  • Time for a $200 M10 in this new world we live in. Gonna be hard but its the only option. $700 phones are dead. Posted via the Android Central App
  • Totally agreed Posted via the Android Central App
  • There is a huge hole in the Android market for a flagship 4.7-5" phone with minimal bezels. I understand that it may not be an 80mm+ unit market like the 5.2+ , but even if it's 20mm you'd have that all to yourself.
    A 1080p screen that size with a 2500mah battery and the next Gen 14nm chip would have great Battery life and great appeal I believe. Posted via the Android Central App
  • HTC is not gonna last beyond 2-3 years from now with their own questionable decisions and lack of marketing. Even BlackBerry and Motorola are somewhat doing better than them Posted via the Android Central App
  • $700 phones are dead but $400 or even $500 phones aren't. And they could get the cost of their phones down merely by: A) switching to the subsizided Intel SOCs B) not exceeding 1080p on screens. The OnePlus2 shows that no one really cares about the 2K/4K smartphone screens anyway. Truthfully, the Apple phones that were like 720p for years showed the same. Oh yes, and using the quad core Intel SOCs work fine if you remove the bloat from your software (going near stock) and use either 3 GB of LDDR4 RAM or 4 GB of LDDR3. The Zenfone 2 has 4 GB of LDDR3, uses the Intel SOC and performs great. Huawei, Asustek, Acer, Lenovo, OnePlus even ZTE are innovating and Samsung, LG and HTC are not. Innovation does not merely refer to packing tons of new hardware and software features into your devices, most of which are features that 99% of customers will never use regularly and do not make the device easier or more fun to use. Innovation can also mean finding out new ways to deliver a similar product at a lower cost while retaining a good profit margin. In other words, instead of selling a phone that costs $500 to make, market and distribute for $700, sell a phone that costs $250 to make, market and distribute for $350. The Apple fans will scream "race to the bottom!" and "Apple is making 92% of smartphone profits!" but if you are selling devices at above margin you are making money, and that is what counts. Plus there are other ways to make money, by offering QUALITY apps and back-end services on your phones (and not inferior versions of what Google already offers SAMSUNG) like Xiaomi does. (And yes, by signing licensing deals with Microsoft to pre-load Skype and Office on your phones ... the truth is that 90% of users either won't mind or would have installed them anyway.) But they are not doing this. Instead, Samsung is a week away from unveiling TWO flagship phones that lack SD cards and removable batteries that are SMALLER than the Galaxy Note 4 and Galaxy Note 3 and will charge even more for them than the iPhone 6 Plus costs. (And the Note 5 won't even have a curved screen like the Galaxy S6 Edge, which is kinda sorta selling, and the Galaxy Note Edge did). If LG, HTC, Samsung and Sony keep flailing around like this, China is going to dominate the Android market for the foreseeable future. And while that may be good for Google (because it may mean their finally selling apps and services in China) that may not be in the best interests of the rest of us.
  • China will never dominate the market. Everyone knows Chinese products stink. Posted via the Android Central App
  • I would love to agree with you, but can't. You are looking at this through the eyes of a tech-oriented person (just about everyone who reads this site falls in that category). The thing is, we make up a TINY portion of the market. Apple can get away with whatever they want because they have no competition (if you want an iOS device, you will buy an Apple.). You don't have to look at the specs on an iPhone because if you want an iPhone, you will take the specs it has whether you like them or not. Android, however, has dozens of players making hundreds of models a year. How do people compare them?: by comparing the numbers. You and I know that 1080p is more than enough for that size of a screen (not to mention it helps battery life compared to 4k), but Joe Consumer just sees the numbers. The Snapdragon 810 is better than the 808 because 808<810. 4k>1080p. 20mp>16mp. The everyday consumer wants big numbers from known brands. LG and Samsung are as big as it gets. Joe consumer has a Samsung washer and dryer in his garage and an LG fridge and TV. He sees the commercials for the G4 and the GS6 all the time, and when he goes into his local store, he sees huge posters and displays for those two phones. The salesman gets 5 bucks more to sell the G4 and the GS6 than the other phones. And when he looks at the specs, he sees 4k screens and 16mp cameras, and 3 gb RAM. At that point, the decision is which one of those 2 phones does he want. People on this site see it differently. We read reviews. We understand the technology. We might buy the M9, the OnePlus, the Zenphone... but we are a tiny blip in that market.
  • Precisely. My family would've ended up with an all-Samsung smartphone portfolio if I hadn't given them suggestions on alternatives. Instead, we have 2 LGs (G3, G4), 2 Samsungs (Galaxy S2, S3, there used to be a Note 3), 1 Lenovo (Vibe X S960) and one Xiaomi (Redmi Note LTE that's a Chinese import), along with one HTC (One M7). My mom might be looking to replace her Vibe X, so I might refer her to the Moto X Style.
  • Wait... They're cutting phone models... AGAIN?! Posted via the Android Central App
  • The M8 was a great phone, the camera could have been a little better and RGB lights. The M9 wasn't revolutionary enough. They need 3 models, higher end lower end and mid. They know how to make a good product. Also stay close to stock Android.
  • I'm not familiar with HTC's $200-$400 phones, but it seems like there are a lot of confusing Desire models that can be discontinued. Hopefully they're working on an amazing M10 with 64GB of storage, USB-C, OIS, etc.
  • Precisely what they said two years ago... Things improved with M7 but it's been downhill since... Too many models and M9 flopped.. Loved my M7 but when my upgrade came, went for the S6 and rather like it. Posted via the Android Central App
  • It's too late for HTC. The smartphone space has gotten so competitive that unless they lower their prices their sales will continue to plummet. The same goes for Samsung. With phones like the MotoX Style, Idol3, Zenfone2, and OP2, why would anyone spend $700 on a phone. I like Samsung phones but after almost 4 years of buying them I probably won't this year unless their phones are more competitively priced. The MotoX is probably going to be almost $400 cheaper than the Note 5 and $250 cheaper than the next HTC.
  • How is cutting jobs going to turn the company around? Is their tired design and poor choices (ads in the launcher and notification tray and mediocre camera) the result of too many jobs? They need 3 models. A budget model, a high end phablet and a high end phone(both apple and samsung have proven people want a choice of size). Get rid of that stupid black bar or use it for capacitive buttons so it's useful and frees up screen space. Then you'd have a phone that looks decent again. If you can't do that because of your boomsound speakers then ditch them for something like the Nexus 6 or Moto X used. Few people are going to blast music out of their speakers. Use the best camera you can so that it is on par with the Galaxy and iPhone series. And quit putting ads in the launcher of our $600 phones.
  • Didn't I hear HTC say something similar about 2 years ago? I remember their CEO saying that they needed to rein in the amount of phone models and consolidate their flagship models to just a couple of phones,around the time they released the original HTC One series. And now they are saying the same thing now? Why didn't they stay that course? Now they are still struggling to stay out of the red with sales that are not helping the company's bottom line.
    I don't know what they can do to stop the bleeding, but they need to appease their customers and their stockholders or this company won't be around in another 2 or 3 years. Posted From my Verizon Galaxy Note Edge via the Android Central App. And Don't Eat The Yellow Snow!
  • If HTC put decent cameras in their flagship phones it might actually sell. Very few will spend hundreds on a flagship product when the camera is thoroughly beaten by less expensive alternatives. Camera quality is one of the most important specifications of a phone these days and HTC just can't seem to get it right. Next year, perhaps. Posted via the Android Central App
  • Not really surprised As the HTC One M9 bombed and bombed hard. Posted via the Android Central App on my Moto G 4G 2nd Gen
  • Why is it so hard for manufactures to make 3 or 4 phone models. All you need is a high-end note style phone, a high-end standard size flagship phone, a mid-range variant of the high-end standard phones and an entry level phone. Is that so hard to understand?
  • Is that how Samsung got to be the biggest selling Android manufacturer? Posted via the Android Central App
  • Not too confident but good luck to them.
  • Everyone has an opinion I guess. I will admit that I really second guessed buying the M9 when it first came out,but after the latest updates,everything is working great,including the camera. Posted via the M9 Android Central App
  • Just switched from an M8 to a G4. Good timing! Alas, poor HTC, we knew ye well. Posted via the Android Central App
  • We've heard this before..it's why there isn't the EVO line on Sprint anymore..that's why they choose the name HTC ONE as a symbol of one phone across all markets going forward..seems they've just come full circle Posted via the Android Central App
  • You guys are some haters. Posted via the Android Central App
  • It's HTC what more do you expect? They are hands down the most despised mobile phone manufacturer. The sooner they're gone the better and the hate will stop Posted via the Android Central App
  • Apparently HTC is despised and hated by YOU. Of course you can't produce proof that HTC is the most despised manufacturer by the public. You hate a phone manufacturer? You sound maladjusted and silly.
  • Sigh.... You are so far off base. My reference to HTC being the most hated is from the majority of negative comments you'll find in nearly every HTC related article you find online. Heck, just read the comments on HTC articles on AC and note the angst. As for HTC being hated by me... If you say so Ricky. Posted via the Android Central App
  • Well, at least *I* got the memo, and I agree. The M7 and M8 took awards for best phone of the year, and the M8 was called the best phone to date, period. Along comes the M9 which continues in the lines of the best phone ever, and everyone calls it a complete and utter failure. SD slot with two terabyte capacity, and nobody mentions it. One of the most responsive screens in the industry, and nobody mentions it. One of the toughest phones in the industry, making the S6 and iPhone (all of them) seem fragile, and nobody mentions it. Great GPU and multitasking, and nobody mentions it. What do they mention? Black bar (which is smaller than Samsung's white bar), camera (justified, but now mostly fixed and looks better than the Moto G in my opinion), and bezels which are in reality smaller than many phones. And then there's the "overheating issue" with a version of the 810 that HTC never used. While previous Samsung phones shut down all over the place on a daily basis (S3, S4, Mega... we had them, we know), the M9 proved that it was cooler than the (Gasp!) Galaxy S6. And please note that the 120 degrees fahrenheit that the Galaxy S6 reaches is damaging to human tissue. Arguments that the M9 was only cooler because of throttling came out from fanboys desperate to keep the rumors alive, and that COULD have been logical, if it were not for the M9 out-performing the S6 in actual head to head comparisons. Every time I see that argument, I have visions of ostriches with their head in the sand.
  • I know Motorola is not doing that great but they aren't doing that bad as well. HTC just copy what Motorola is doing. 1. Do a cheap Moto E competitor
    2. Do a Moto G competitor - Just copy spec by spec and release it.
    3. High end no one is making money, so just to satisfy the android nerds, tech enthusiasts give them what they want. Super high end specs, great camera, battery. You are not going to make a ton of money here but probably opportunity to show off what you can do with hardware design.
    4. Drop HTC Sense, don't spend money on software. Take what google gives, and do add value add on's with apps. Basically, copy Motorola strategy and see if you can bounce back. I know it is pretty tough but try before going down completely.
  • Their biggest mistake was killing the already beloved Droid Incredible and Evo lines. I loved those phones, they were the only Android phones at the time that had a UI that was powerful without sacrificing beauty (something Samsung still fails to do, Touch Wiz has almost always been hideous). They make too many devices, they should listen to the consumers and tailor a device instead of just making a ton of devices and hoping that the consumers like them. Posted via the Android Central App
  • HTC is clearly in major trouble and much of it is self inflicted, but I still have a soft spot for the company. They kind of pioneered the large screen phone with Evo. They were instrumental in jumpstarting Android when it was brand new. They were heavily involved in the smart phone industry before the iPhone was even out. As time went on the writing was on the wall. They simply didn't have the money to compete with Samsung. But they did have some crazy cool ideas that everyone seemed to borrow. Apple already appropriated Ultra Pixels and rumor has it, the secondary depth camera is next. Auto-editing videos like Zoeys and news feeds like Blinkfeed, are standard nowadays in many phone, but HTC got there before others did. They seemed to jump on ideas very early, perhaps too early, and they didn't have have the resources to follow through on them, but they truly took risks for a long time. And they sure knew how to design a phone. The M7 was probably my favorite phone of all time. I kind of lost a little faith with the M8, and a lot with M9. I think they are simply too cash strapped and talent starved now, but they were unique amongst phone manufacturers to me.
  • This is not going to be good enough.
    They need to seriously think about their pricing methodology...
    Their advisors are not doing their job properly.
    Almost all the models since last one year have been priced very high compared to their competitors. Brand valuation, after sales support etc.. is ok but you have to build products which people think are having worth price tag..
    Also lately they have blurred the distinguishing lines between their models further confusing the consumers.
    Also they need to keep check on DOA phones which comes for replacement from their retailers.
  • They have to pay a bit of licensing cost for their phones, so I'm not sure how much they can lower the price of their phones and still make a decent profit. Either that or find where costs can be cut without it leading to a a subpar quality product. http://www.digitimes.com/news/a20150806PD211.html "...The company also recognized costs for idle equipment and paid licensing fees and expenses in advance, the company detailed at an August 6 investors conference." Posted via the Android Central App
  • most importantly don't be pompous b******** listen to people.. take second, third opinion and as many as needed. they have been brazen in their approach for last 2 years thinking high headedly that they were right and all others were wrong..
    look at ultra pixel, look at only FHD in m9..... many examples are there, should they have will to dig into themselves.
  • Slimming their portfolio is good. When they had a small number of fairly well-rounded phones in the shape of the Desire, Legend and Wildfire, things were going well for them. Since then they've completely ridiculed the once-respectable Desire name with dozens of budget models that nobody wants and high-end devices that are marketed badly, if at all.
  • 2015.
    Asus and Huawei, quietly brilliant.
    HTC, quietly. Just quietly. Posted from the redheaded stepchild of the Nexii
  • Such a shame. I think HTC makes the best phones around. The build alone is second to none. The aluminum case it perfect. Yes, people have pointed out some shortcomings, but aren't there shortcoming in every phone on the market. My wife has a G5 and a G3 before that. They feel cheap and break easily. Her and most of my friends that have Galaxy phones have a cracked screen or have had to replace a cracked screen. I still love my M7 and look forward to the next flagship phone HTC comes out with. I will be getting it.