What you need to know
- Google's Fitbit purchase is facing a full-scale antitrust investigation from the EU.
- A preliminary investigation was launched a few months ago.
- Google had pledged not to use data from Fitbit devices to boost its ads business.
Google is facing an EU probe over its Fitbit purchase, CNBC reports, citing sources familiar with the matter. The company had previously attempted to avoid this by pledging not to use Fitbit health data for its ads business to avoid this situation.
"We appreciate the opportunity to work with the European Commission on an approach that safeguards consumers' expectations that Fitbit device data won't be used for advertising," Google had said, as per Reuters last month.
The EU will reportedly launch a full-scale antitrust investigation next month, suggesting Google's pledge wasn't enough to sway the body.
"The wearables space is crowded, and we believe the combination of Google and Fitbit's hardware efforts will increase competition in the sector, benefiting consumers and making the next generation of devices better and more affordable," a spokeswoman told CNBC. Google previously made the same statement when the EU opened its preliminary investigation.
Google had purchased Fitbit for $2.1 billion in November 2019. It had done this to bolster its Wear OS business by producing first-party hardware in the same way its HTC business purchase helped build its smartphone portfolio.
The Fitbit Charge 4 is what we dubbed our best fitness band of 2020 so far. It has comprehensive sleep tracking, smartphone integration features, and most importantly for a smart band of any kind, long-lasting battery life.
We may earn a commission for purchases using our links. Learn more.
Microsoft has announced Surface Duo price, specs, and release date
It's finally happening! Microsoft's dual-screen Android smartphone that was first announced back in October 2019 is now available for preorder for an eye-watering $1399, and will begin shipping to customers starting September 10. Microsoft has also revealed all the specs you need to know, including what powers things under the hood, network compatibility, and storage options.
Not happy with your headphones? Start messing with your EQ settings!
You don't need the best audio equipment to make your music sound good, you just need to use the equalizer!
Everything we know about Resident Evil Village (so far)
Capcom's next survival-horror title is Resident Evil Village. This eerie game takes players to a snowy European village where Ethan must deal with witches, werewolves and more. Here's everything we know.
The best replacement bands for the Fitbit Charge 2
You're never stuck with the band that came with your fitness tracker. Keep your Fitbit Charge 2 looking stylish with these replacement bands.